InterGlobal Exhibits



4 Shipping Tips for Your Next Trade Show Event

shipping tips for trade shows


As an exhibitor, it can be difficult to figure out the logistics that go into attending a trade show. Very quickly, you can find yourself worrying more about how your materials are arriving to the event than the event itself.

When you use a turnkey exhibit company like IGE, you don’t have to worry about this part of the process. IGE provides customized logistics and storage solutions that ensure your trade show booth is delivered on time. We offer these services to our customers because we want you to focus on your trade show objectives – not worry about when your shipment will arrive!

Nevertheless, we thought it would be helpful to share some of our best trade show shipping tips. We hope that you find them helpful, too! 

1. Ship Early

Being prepared makes all the difference in having a successful trade show appearance. Always ship out your booth and materials early so that if there are delays, you don’t have to worry. There are two ways to ship your materials: direct-to-show or advance warehousing.

Advance warehousing allows you to ship your booth materials to your conference location in advance. Your items are held at the warehouse and moved to the exhibition center during your move-in time. Advance warehousing avoids last-minute shipping charges. Or, you can ship directly to the trade show, but this takes more time and could cause delays.

2. Know Your Booth Information

When you sign up for a trade show, you will be assigned a booth number and a move-in time. Communicate this information to your transportation provider, which is often designated in advance by the trade show. If you use advance warehousing, your pallets can be delivered to the exhibit location and then moved to your booth at your designated move-in time.

3. Schedule Outbound Shipping

Getting your materials to the trade show is important, but you also need a way to move them back to their storage location. IGE offers property management services for short and long term needs. Our headquarters are located in Denver, and we have additional fulfillment and storage facilities at our associate locations. Outbound shipping is usually scheduled during your move-out time.

4. Plan Ahead

Even though you may have shipping and delivery arranged, be sure to plan ahead for your display. Consider lighting, electrical outlets, seating, tables, trash cans, draperies and more. You can arrange for these materials in advance from the show decorator or exhibition service. This way, you’ll have everything you need to set up your booth. We also recommend having a list of essential materials that you check off before leaving. 

When you use IGE for your trade show display needs, you can also count on us for logistics and storage. By knowing that your materials will be delivered safely and on time, you can focus on your trade show objectives.

Benefits of Attending International Trade Shows

aircraft jet landing cloud


The world is more connected than ever before. Even small businesses have customers in other countries. Ecommerce sites like Amazon and Ebay have made it even easier to sell overseas, as they help reduce shipping costs and streamline the order fulfillment process. If you have an international presence, or you want to strengthen your visibility in another country, attending an international trade show can support this goal.

Let’s learn about the benefits of promoting your business at an international conference and how to maximize your results.

Reasons to Attend an International Trade Show

Trade shows can be costly to attend, and international ones take things to a whole new level. Your company will be responsible for travel, transportation and food costs, as well as the expenses of designing a custom exhibit for your international audience. Are the benefits worth it? Maybe.

Here are some of the perks you can look forward to:

  • Visit a new place. Sometimes, the best way to understand your international audience is by visiting their hometown. Learn about the people and the culture. What holidays do they celebrate? What customs do you find interesting? Where does your product or service fit into their lifestyle? 
  • Network with a new audience. Being able to talk over the phone or computer is helpful, but nothing replaces the value in face-to-face networking. Connect with attendees and learn about their pain points and perspectives.
  • Increase brand visibility. Bring your brand front and center by attending an international conference. People who might have never heard of your company will be introduced. The next time they see your name, they’ll be more open to hearing from you.
  • Learn industry trends. You have a lot to learn by attending global events. Listen to different points of view, see what your competitors are up to, explore new equipment and techniques and more. You can even check out some of the newest research that has yet to be published.

How to Maximize Your Results at a Global Event

If you think that an international trade show is a good opportunity for your business, here are a few ways to maximize your results.

  • Do your research. Since this will be your first time in this new country, be sure to prepare accordingly. Learn the customs, the eating mannerisms, key phrases that the locals use and appropriate clothing.
  • Build your exhibit. Your international audience may be different, so you might want something fresh. To save money, we recommend going with a portable or pop-up display. It will travel well and accommodate your audience. A rental is also a good option. 
  • Practice your pitch. Stand in front of the mirror and practice your pitch (which should be friendly and not too promotional). Also, take note of your nonverbal communication, as this varies in other countries. For example, many Asian and Iranian cultures do not view eye contact as a sign of respect. 

IGE is one of the world’s best exhibit design firms, and we’re proud to support our clients domestically and internationally. To explore your exhibit options for an international conference, call us today! 

How IGE Ensures a Smooth Logistics & Storage Process

trucks loaded for shipment


One of the great things about working with IGE is that we provide everything needed for a successful trade show event. Many businesses know the importance of planning for an exhibit, but they often don’t think about the storage and logistics. Where will you store your exhibit when it’s not in use? How can you be sure that your exhibit will be delivered on time?

IGE is an all-inclusive trade show partner that has everything covered. Let’s learn more about our logistics and storage services, what they include and tips for simplifying the process.

IGE Has Logistics & Storage Covered

The IGE team provides all mission-critical logistical services needed to make your trade shows a success. We will transport your exhibit in safe, secure packaging and provide storage for short or long term needs. Our Denver headquarters have warehouse facility space with additional fulfillment and storage facilities around the world.

To specify, here is what we can do for you:

  • Ship your display
  • Repack your booth
  • Track your shipments
  • Label all cases and crates
  • Evaluate possible damage
  • Take inventory of all components
  • Clean, prep and pack your display
  • Provide short or long term storage

Logistics Tips to Keep Your Trade Shows Running Smoothly

IGE coordinates hundreds of projects each year. Here are a few tips for making this stage of the process a bit easier for everyone.

  • Have all documents ready. If you’re participating in an international show, have all documents ready. This tells border patrol what is inside the crates and avoids unnecessary delays.
  • Label everything. Label all cases and crates – 1 of 3, 2 of 3, etc. This way, the boxes will arrive together. It’s also a good idea to label your materials with the name of the trade show, the name of your company and your booth number.
  • Document weights and dimensions. Keep a separate spreadsheet of all the weights and dimensions of the products you’re shipping. This keeps things organized for future shipments.
  • Plan ahead. Always give yourself plenty of time to ship out your materials. Last minute shipments will have you panicked and also cost a hefty fee. Plus, if you have questions about what you can and can’t ship (i.e., perishables), you’ll have time to ask.
  • Get the tracking info. Ask for the tracking number so that you can keep an eye on the shipment. There are many factors that can delay a shipment, so you want to be on top of things.

Count on IGE for all of your trade show needs. We build custom displays – conventional, portable and rental – and handle all of the logistics and storage. 

2019 Trade Show Trends to Have on Your Radar

rainbow color sequins


Each year, trade shows bring hundreds of vendors together under one roof. As we approach the end of another year, you may be wondering what trends you should have on your radar. 2019 may be the year that you redesign your custom trade show booth, upgrade your technology or choose new conferences to attend. It’s important to be prepared and know what to look forward to!

As you plan for the future, keep these trade show trends in mind.

Multi-Sensory Experiences

Trade shows provide a great opportunity to view products up close, but there is more to excite the senses than just sights and sounds. In the coming year, watch for more brands to provide immersive, multi-sensory experiences for their audiences. Custom trade show booths will work hard to appeal to all five senses using unique lighting, touch-panel interfaces, interactive displays, gamification and more.

Customer-centric Designs

First impressions are everything. But, marketers know that having a flashy or loud design is no longer the way to attract attention. The design must appeal to the customer’s needs and emotions. To remain competitive in 2019, you will need to understand your audience’s pain points and define your goals.

Every element in your design should support your goals and be centered around the customer. Technology will continue to steal the show, but the traditional details will still matter. Any new exhibits should contain high quality graphics, unique signage, flashy colors, texturized displays and more.

Virtual Reality

In 2019, expect to see more trade show booths incorporating VR technology. Virtual reality allows consumers to interact with products and services that they’re interested in purchasing. It’s an effective way to separate brands from each other and create memorable experiences. And, VR technology is becoming easier and more affordable to employ, allowing more businesses to take advantage of it. On a budget? Check out Google VR Cardboard.

Comfortable Seating Areas

For decades, marketers have used trade show events to impress their audiences. But, some have forgotten the importance of comfort. Standing on your feet for long hours is exhausting, and attendees get tired from walking the venue all day. While it’s important to be professional, embracing comfort can give your brand a more personal touch. Next year, plan on seeing more custom exhibits inviting people in with comfy lounge areas, phone charging stations, etc.

Trade shows will continue to be a vital asset to your business in 2019. By incorporating more technology, multi-sensory experiences and custom-centric designs, you’ll remain competitive at your networking events.

Tips and Tricks for Leveraging Your Attendee List

writing notes


The time spent at a trade show feels long, but in reality, you have just hours to do a lot of networking. With this in mind, you want to put your time to good use. An attendee list is a great way to identify people attending the event. By knowing who you want to shake hands with, you can set yourself apart from other companies and use your time wisely.

There are some third party software programs that will provide you with an attendee list, but we recommend going directly to the source: the event organizer. Once you have an attendee list in hand, here are a few effective ways to utilize it.

Check it Against Your CRM

Compare the attendee list against the contacts in your customer relationship management (CRM) system. This will help you identify top tier prospects and leads to reach out to before the event. You can also make strategic decisions when it comes to your booth staff. Which sales employees will be most helpful to the attendees? What other technology or gadgets can be used to share your message (i.e., kiosks, tablets, virtual reality).

Reach Out to Attendees

The next step is to reach out to attendees and let them know that you’ll be attending the event as well. The best way to do this is by sending a personalized email. Remind them of your product or service and how it can relieve their pain points. Personalized emails work best for people you already have a connection with.

Other ideas for reaching out to attendees include:

  • Drip email campaign
  • Paid advertising
  • Phone calls
  • LinkedIn
  • Direct messages on social media

No matter how you reach out, don’t forget to let the person know of your booth number so they can find you easily!

Launch Digital Ads

Running digital ads is a great option for generating awareness and sharing an enticing offer. For example, are you giving out a free pass to the event? Are you guest speaking at the event?

Run ads that are targeted at your attendee list to get them excited for the event. Regardless of where you run the ads – AdWords, Facebook – be sure to follow the best practices. You want to put your budget to good use and reach the right people in the right moment.

  • Use location-based targeting
  • Target the ideal age of your attendees
  • Target specific interests
  • Include event-based keywords
  • Show the ads early to be competitive
  • Launch ads closer to the event – usually 2 to 3 weeks before

Build a Twitter List

This is easy to do and it’s a huge help! Add all of your top prospects to a Twitter list that’s locked and private. As you get closer to the event, start engaging with these people more on Twitter. Like their posts, send them a tweet or comment on their content. These small interactions build rapport with prospects.

These are just a few of the ways that you can leverage your attendee list. By coming prepared to your next trade show event, you can put your time to good use and develop stronger, meaningful relationships with top tier prospects.

Are you planning for your next event? Contact IGE and let’s build something amazing!

Effective Ways to Improve Trade Show Follow Up

Girl talking on phone


Following up with customers is one of the most underestimated ways to improve sales. Once you go through the trouble to gather contact information from your leads, it only makes sense to take the next steps to connect with them. Unfortunately, this step is often overlooked because sales reps don’t have enough lead information or worry that they will be bothering the customer. Some sales reps simply forget and get busy doing other things.

Before your trade show employees hand over leads to the sales team, be sure that you have a reliable process for capturing contact information and qualifying leads. This way, your sales team will have the right information to contact leads at the best times.

Here are effective ways to improve trade show follow up.

Qualify Leads

Not all leads are the same. Identify your hot leads and prioritize them so that your sales team knows which ones to contact first. This can be done by using a range of further engagement opportunities such as lead demos and whitepapers.

Customize Your Follow Up

A generic message is a wasted business opportunity. Not only are automated messages more likely to be ignored, but also they can give people a negative impression of your business. Use the lead’s personal information to customize their message and deliver it in the right moment. 

Respond Promptly

Don’t wait to contact your leads. Have a campaign for following up and be ready to launch it when the trade show is over. It could be something as simple as an email with the contact’s name and a link to download your ebook.

Include a Specific CTA

Be specific about what you want people to do. If you send an email and want contacts to watch your demo video, include a call to action that says, “Watch Our Demo Video.” Other specific calls to action are, “Learn More,” “Schedule a Personal Appointment” or “Get Our Latest Whitepaper.”

Share Your Contact Information

Let the contact know where they can reach a real human from your company. People sometimes avoid calling 1-800 numbers because they don’t want to be bounced around. Any correspondences that are sent out should include the point of contact from your company, along with their direct number and email.

Share Specific Information

Another way to personalize your messages is by pointing out specific examples from the trade show. Maybe you had a meaningful conversation with a lead and you want to refer back to that. This is a great way to show that you are listening and remember the person’s pain points.

Be Ready to Follow Up Again

No business wants to be pushy, but some people need a few emails before they respond. If you don’t hear back from the lead, follow up again with another email or phone call. The person may not be ready to convert at this time, but you can always ask to hold onto their information and contact them at a later date.

Trade shows are an investment. See more ROI from your events by having a strong follow up trade show strategy in place. If you need assistance planning your next exhibit, contact IGE for a free estimate. 

8 Strategies for Planning a Successful Trade Show

planning for business


Planning for a trade show is a big responsibility. If this is one of your first trade shows, it can feel especially overwhelming. Luckily, there are a few simple steps that will help you prepare for the big event. The more time you spend on the front end, the smoother the event will run.

After working in the trade show industry for many years, we’ve learned some strategies for what works and what doesn’t. Here are eight easy but effective trade show tips that will lead you to success.

  1. Register Early for Events

Don’t delay in registering for events. Check out the trade shows that you want to attend and make your decisions early. This way, you can take advantage of early-bird pricing and have more options for your booth space. Also, early registration gives you more time to plan your exhibit.

  1. Check Your Email Regularly

To keep you updated on the event, you’ll receive emails from the coordinators. You don’t want to miss this news, so check your inbox often. Some coordinators will even send tips and advice leading up to the event.

  1. Reach Out to Attendees

The events you choose to attend are those that are relevant to your business in some way. You may even be able to get a list of attendees in advance from the show you’re attending. Look over this list and identify key people you want to talk to. Let them know in advance that you’ll be at the conference. 

  1. Print Your Booth Number on Your Materials

Make it easy for people to find your exhibit by printing your booth number on all pre-marketing materials. Not only will attendees find you more easily but also you can increase qualified traffic this way.

  1. Let Others Know You’re Attending the Event

Use social media to your advantage. Let people know that you’re attending the event and where they can find you. Incentives work well too, so don’t be afraid to offer a free item or goodie to the first X-amount of people who visit your exhibit.

  1. Hire Enough Staff

Your booth should be properly staffed. The number of employees needed depends on the size of your exhibit and how big the event is. Also, consider that breaks will need to be taken to avoid fatigue. You don’t want too many employees on the floor, but you don’t want to be short either!

  1. Incorporate Giveaways

People love getting free stuff, so incorporate promotional products into your marketing mix. Branded merchandise drives traffic to your exhibit and sets you apart from the competition. It also strengthens brand recognition after the event is over.

  1. Design Your Exhibit

Your exhibit should be well-designed and align with your trade show goals, whether it’s generating new leads or creating more brand awareness. If you’re on a budget, there are many options to explore such as portable exhibits, pop-up exhibits and rentals.

Trade shows are an effective way to position your brand in front of a large, targeted audience. For an estimate on your trade show needs, contact IGE today.

Six Trade Show Etiquette Tips to Live By

woman dressed for business


It’s not just attendees paying attention to your behavior at trade shows – your competition is, too. Your booth staff should act like they are on display at all times – because they are! As people approach your exhibit, your staff should be warm and welcoming. Whether it’s the first day or the third day of the event – attendees should be treated with respect and empathy as they share their pain points.

To ensure that your booth staff is ready to rock your exhibit, here are some booth etiquette tips to follow.

  1. Practice “Approachable” Body Language

Body language is a nonverbal form of communication. Crossing the arms, yawning or looking disinterested sends the message that you’re unapproachable. Because it’s easy to misread body language, it’s a good idea to go over the basics of positive body language with your booth staff. A professional, friendly demeanor looks like this:

  • Stand up straight in front of the booth
  • Greet people as they walk by
  • Smile and make direct eye contact
  • Keep hands out of pockets
  • Avoid crossing arms or legs
  • Avoid leaning up against furniture
  1. No Food or Drinks in the Booth

Avoid eating and drinking in your booth. It’s tempting – we know. The days are long, so booth staff should have access to food and drinks. But, they should not consume them in the booth. Wrappers, empty water bottles and even the smell of food can look unprofessional. That said, if you have branded water bottles, your staff can use them to keep hydrated.

Speaking of food, employees should let customers eat first. When it’s time to eat, booth staff should wait until the customers have lined up. Also make sure that your employees are diligent about their schedules and give each other appropriate breaks.

  1. Dress Appropriately

Some companies expect their booth staff to wear corporate or business casual attire, while others have specific branded apparel. Uniforms and professional clothing distinguish booth staff from the rest of the crowd. A branded red polo, for example, helps your employees stand out so that attendees know who to connect with. 

  1. Put Customers First

Sales personnel should talk to the attendees and not each other. It’s important that they are alert and remain visible to passersbys. Plus, people can get a bad impression of your company if they see your staff talking and laughing with each other and ignoring the guests. You’re paying the money to be at the trade show, so prove that you want to be there.

  1. Be a Good Listener

You’re excited about your products and services – this is great! But, it’s important to be a good listener, too. Your staff can learn a lot from prospects, such as their pain points, what they like and dislike about your products  and more. Even though your staff should be trained on what to say, they need to listen, too.

  1. Make Good Choices Outside the Event

Set guidelines that define work hours, free time and alcohol consumption. Remind employees that they will still be around industry professionals and prospective customers, so it’s important to be considerate. Also establish clear boundaries on what acceptable and non-acceptable company expenses are.  

Before any trade show, spend some time talking to your booth staff about proper etiquette. This is your time to shine, and you wouldn’t want the wrong body language or the bite of a cheeseburger to ruin things.

Going Green: Tips for Reducing Event Waste

reduce reuse recycle


Has your business considered going green? Perhaps you’ve already made steps to be more eco-friendly. Transitioning to electronic documents and using sustainable office products are two examples. Going green is a brand move, so don’t limit yourself to your workspace. Consider some of the other ways you can be more environmentally friendly, such as by reducing event waste. 

Below are a few simple ways to reduce and manage waste at your next conference.

Only Order What You Need

The first step in reducing waste is to use less of it! For example, use touch screens to share your message instead of brochures or pamphlets. If you want something physical to hand out to guests, we suggest using promotional products. These items are less likely to be thrown in the trash and are effective at sharing your brand name, logo and contact info.

Choose a LEED-Certified Convention Center

Look for convention centers that have energy efficient upgrades, such as a recycling program, locally sourced meals, LED lighting and digital signage. The easiest way to do this is to search for “green meeting and conference venues” in your area or “LEED-certified venues.” For example, the Colorado Convention Center in Denver is LEED certified and has a preference for regional, organic and sustainable materials. 

Reuse Your Materials and Signage

You don’t need to start from scratch for each trade show event. For printed materials, don’t print the date or location unless necessary. This way, you can re-use the printed materials for other events. Invest in a custom exhibit that can be used for multiple events and includes recycled and sustainable products. For items that you no longer need, consider donating them to a charity or upcycling program.

Hand Out Sustainable Promo Items

We typically recommend handing out promotional items or sample products at your events. This brings traffic to your site and gives attendees a small token to remember you by. After a long day of talking to vendors, it helps attendees to have reminders from the businesses they liked best. To show your commitment to the environment, hand out eco-friendly items, such as organic cotton tees, recycled notebooks and reusable grocery bags.

More businesses are taking steps to be green, and you should, too. Reducing waste at your trade show events is an effective way to show customers that you care about the environment.

Does the Size of Your Trade Show Booth Matter?

size big and little


A common question we hear from clients is whether they should build a small or large trade show exhibit. Those who are on a budget typically opt for a smaller exhibit. Not only can it cost less but also the smaller spaces are cheaper to rent out at events. Even if you have the budget for a larger exhibit, is it worth it? Not always.

The final decision is up to you and what’s best for your business, but we’ll share our experience and expertise when it comes to the size of your trade show booth.

10×10. 30×30. Is There Really a Difference?

As long as you are effectively and efficiently using the booth space, there is no difference between a small 10×10 booth and a large 30×30 booth, aside from the obvious – size. Otherwise, you can successfully promote your products and services, introduce your brand and entertain your audience. 

Some may argue that a larger display will attract more attention, but this isn’t necessarily the case. If you go big but don’t have enough content to fill out the booth, it can make your business look lazy and unprepared. Before investing in more space, be confident that you have the content to make it look great.

A small booth almost always has the potential to shine, but you do have to be creative. These booths tend to get less exposure than large island configurations. Fortunately, there are endless ways to attract attention. The only time a small booth can be a disservice is if you try to cram too much information in, leaving people feeling overwhelmed.

Tips for Making the Most of Your Space

At the end of the day, choose the exhibit that meets your needs and allows you to accomplish your goals. Here are a few tips to make the most of your space, whether it be small or large.

Small space tips:

  • Stay organized. There is limited room for people to stand around, so keep your area clean and organized. Otherwise, it may appear messy and prevent people from stopping by.
  • Use eye-catching displays. To ensure that your booth gets just as much attention as larger ones, invest in eye-catching graphics. The font should be large and bold, and the signage should include your company name, logo and call to action.
  • Enlist your A-team. Bring your best employees along – those that are friendly, energetic and great at starting conversations.
  • Promotional giveaways. People love to get free stuff, so be ready to hand out free items such as water bottles, t-shirts, shopping bags and even labeled snacks and water.
  • Incorporate technology. If your budget is limited, it can be better to invest in technology than space. Educate and entertain your audience using virtual reality goggles, interactive games, touch screens and more.

Large space tips:

  • Hire enough staff. You have more space to cover with a larger booth, so you need more employees. Each person should stand at a specific spot to ensure that all angles are covered.
  • Capture leads using an app. It’s harder to keep track of leads in a larger space. Use a lead capture app to gather visitor information. If you can, jot down a few notes about each person so you can personalize a future follow up.
  • Have a dress code. With more people walking around your booth, you don’t want your staff to be confused for a visitor. Have your booth staff wear bright, matching colors.
  • Consider the traffic flow. With more territory to cover, a flow is important. Have an inviting entrance and guide visitors from one part of the exhibit to the next.

As you can see, there are benefits to both small and large trade show exhibits. If you need help choosing the best size for your next conference, contact IGE. We’re happy to help our clients find the best fit!

Why the Last Day of a Trade Show Deserves Your Attention

people making a business deal


The last day of a trade show – usually day three – can be brutal. You’ve been on your feet for two long days, schmoozing with hundreds of people. It’s normal to feel physically and mentally tired. And, on the last day, some attendees feel the same way. They can be less engaged, something you might see as they scurry past your booth without making eye contact.

Some people may question why a day three is even necessary. But, as we know, there has to be a beginning and an end to a trade show. Rather than dreading the last day, give it your best effort. This day is more important than you realize, and you get out of it what you put into it.

Below we share a few reasons why day three can be the best day of your show and ways to ensure it’s a hit – not a miss.

Some attendees show up on Day 3.

It’s not common, but some people do wait until the last day to attend a trade show. It’s possible that one of these individuals could lead to a sale and a lifelong customer. Think about the effort that you put into a potential lead on any given day back at the office. Don’t pass up these potential opportunities that are right in front of you.

Some attendees are open to spending more time with you.  

The last day of a trade show is a bit more relaxed. People who do walk around will often spend more time with vendors because they don’t feel as rushed. Some might even return after Day 1 or 2 to speak with you, allowing you to go into more detail about your products and services. From here, you can schedule a follow-up meeting. Remember, most sales from trade shows come after the event.

You remain a reflection of your business.

It doesn’t matter if you’ve been standing on your feet, hungry and tired, for the past 8 hours. For each person that walks by, it could be their first and only interaction with your business. If you look bored, disinterested and totally “over it,” it sends the message that this is how your company is all the time. Consumers are protective of who they give their business to, so you need to earn it.

How to Make the Most of the Last Day

Now that you realize how important the last day of a trade show is, let’s talk about some of the ways that you can get more results.

  • Keep your booth open. Closing it early closes off the chances of meeting someone new.
  • Stay well-staffed. Show attendees that they’re important. Bring along your A-team to accurately answer all questions and concerns.
  • Save giveaways. Don’t give away all of your promotional products on the first few days. Split them accordingly so that you have freebies to hand out on the last day.
  • Get on social media. Post a tweet or status update about the event and get some last minute engagement.
  • Visit competitors. Take a look at some other booths and network with others. You get built-in networking and exposure to a new audience all in one! 

Bottom line: It’s not over until it’s over! Use every day of your event to your full advantage for the best results and networking opportunities.

5 Misconceptions about the Trade Show Industry

Girl feeling frustrated


With a substantial increase in digital advertising, some brands have stepped away from trade shows, claiming that these events are too expensive and don’t bring in enough sales. However, these are just myths. There are always ways to meet your trade show goals on a budget. Plus, the industry is far from dead. In fact, it’s alive and well.

Here are five misconceptions about the trade show industry that we’ll address – and debunk for good!

Myth #1. Brands are stepping away from trade shows.

There is one thing that trade shows have over digital marketing: face-to-face interaction. For this reason alone, brands do attend trade shows, which is why there are tens of thousands held each year in the United States alone. Trade shows also remain one of the most profitable B2B marketing approaches, generating more than $12.8 billion in 2016.

Myth #2. People don’t attend trade shows anymore.

Trade show event coordinators wouldn’t hold tens of thousands of events each year if people weren’t attending them! Trade shows receive a lot of foot traffic. 92% of trade show attendees go to these events because they want to look at new products. Interestingly, only 34% of attendees report being “very satisfied” with their experience. Many are looking for more value from these events and more time to meet with exhibitors.

Myth #3. Businesses can find new clients online.

Online is a great place to find new customers, but there are limitations to this approach. Shaking things up is good for business, and trade shows give you access to a wide range of prospects at once. In a single day, you have access to hundreds of potential customers interested in your products and services, and in the mindset to hear your pitch.

Myth #4. Trade shows are expensive.

Building a custom exhibit and exhibiting at an event is an investment. But, trade show prospects have the lowest cost-per-lead. According to research from CEIR, the average cost to identify a potential lead at a trade show is $96, compared to $443 using other means.

Plus, there are ways to be creative with your expenses. Portable and rental exhibits allow you to save money off a custom exhibit. And, if you do choose to build an exhibit, you can reuse the materials for multiple trade shows.

Myth #5. It’s hard to get sales from trade shows.

Keep in mind that many people attend trade shows to look at new products, not necessarily buy. Use your time at an event to focus on collecting qualified leads that will one day convert. Showcase your brand, network with industry professionals and engage with leads. Get people excited about your products and follow up with them after the event, which is when sales are more likely to happen.

Thinking about kicking things up a notch and designing a custom exhibit for your brand? Contact IGE for a quote on your next trade show booth!

5 Fun Ideas to Attract Visitors to Your Trade Show Booth

Google Cardboard virtual reality


Want more visitors coming to your trade show booth? Of course you do! With increased traffic to your exhibit comes more opportunities to talk with leads and convert them into customers. Even if some of the traffic isn’t interested in converting, they can meet your brand and be introduced to what you do.

Getting noticed at a busy trade show event isn’t exactly easy, especially if you have a smaller booth that isn’t centrally placed. Fortunately, getting more visitors to notice you can be done on a budget. Below we share our best strategies to bring more people to your exhibit.

1. Money Blowing Machine

Who doesn’t love free money? I know I do. Stepping inside a money blowing machine is fun and exciting, so having one at your exhibit will definitely get you noticed. Even if people aren’t interested in getting in the booth, they’ll love watching people be silly. You don’t have to use real money, either. Vouchers for prizes work well, too. Be sure to keep the time spent in the booth short (usually 20-30 seconds) so that everyone has a chance to participate.

2. Customized Prize Wheel

Another great way to attract visitors to your exhibit is by having a prize wheel. People come up, spin the wheel and collect a prize. It only takes a few seconds to spin the wheel, so everyone can participate. Prize wheels are inexpensive and can be recycled for all of your shows with fresh, unique and relevant prizes. Use your prize wheel to draw people in, get rid of extra inventory and add a special touch to promotional items.  

3. Promotional Products that Fill an Immediate Need

Love giving away promotional items at your trade show events? Give away something that is immediately useful such as a water bottle or canvas bag. People appreciate when brands anticipate their needs, so they will be more open to visiting your booth and hearing your message. If you want to do something really unique, serve snacks and water privately labeled with your brand name and logo.

4. Photo Booth with Props

A photo op is a great way to pull people in. We live in a selfie era where people love to document their lives and the things they do. Use a backdrop with your brand name and logo and supply visitors with photo props to make the pictures fun. The backdrop can be made from a retractable banner or point of purchase display. Not only are photo ops great icebreakers but also the pictures generate content that can be shared on your social profiles.

5. Virtual Reality/Augmented Reality

Take visitors on an experience of a lifetime with virtual reality or augmented reality. You’ll stand out from the crowd and build trust with your audience. VR is an investment, especially compared to the options above. But, it’s one worth investing in. To keep costs down, try  Google Cardboard glasses. The headset can be branded for your company and folded down for easy transport. They run between $5-$10, not including the phone.

Brands are getting more creative at attracting people to their booths, which means you have to, too. To ensure that you get noticed by the right audience, use our five ideas as inspiration and adjust them to fit your audience.

Color Psychology: How Colors Affect Your Custom Exhibit

colored chalk


Colors bring out certain emotions in people, which is why marketers use them strategically to promote their products and services. Yellow conveys warmth, blue represents trust and red generates excitement. That said, the way we react to colors is largely based on our individual preferences, heritage and upbringing. So, it’s possible that the color yellow may not make you feel warm and happy at all.

Exhibitors have a tall order to fill because they need to work with colors that grab people’s attention while encouraging them to do something. These colors also need to form an emotional connection while keeping in line with the brand’s own color scheme.

If you’re having trouble choosing colors for your exhibit, you are not alone. This is a tough decision to make, and one that can have a positive or negative impact on your custom trade show exhibit. To make things easier for you, we’ve broken down what each color means and some of the best hues to use for your own exhibit. Let’s dig in!

Colors and Their Personalities

  • Red. The color red is associated with strength, power, determination and love. It attracts more attention than any other color, and can sometimes indicate danger. Red can increase respiration rate and raise blood pressure.
  • Yellow. Yellow is an overall happy color. It signifies joy, happiness and energy. Because of this, it produces a warming effect and stimulates the mind. Too much yellow can have the opposite effect.
  • Blue. Blue is a popular color with many shades, which means it has many personalities. In marketing, blue can signify trust, loyalty and productivity. It has been known to lower pulse rate and body temperature.
  • Purple. The color purple combines red and blue hues for a mysterious end result. Purple is associated with royalty, luxury and nobility. 
  • Orange. Orange combines the energy of red and the joyfulness of yellow. It’s an upbeat, tropical-like color that instills feelings of creativity, fascination and enthusiasm.
  • Green. The color green is synonymous with nature, freshness and fertility. Green is often used to symbolize trust, wisdom, safety and healing. This is an effective color for products that are safe for human health.

Applying Color to Your Exhibit

Before choosing which colors to use for your exhibit, there are three elements to consider.

  • Your demographics. How will your target market perceive the colors you choose? For example, in China, the color red is good luck. On the other hand, the color green can mean unlucky or unfaithful.
  • Your brand’s personality. Some brands are more rugged and do best with earthy tones like green and brown. Other brands are more technical and do well with shades of blue. Choose colors that align with your brand’s personality.
  • Your business goals. Think about your trade show goals and what you are hoping to accomplish. Are you building brand awareness? Launching a new product? Expanding your lead base? This will help you choose proper colors.

IGE builds custom exhibits for businesses of all sizes. Let us help you choose colors that balance freshness and individuality with your trade show goals.

Do Portable Displays Pack as Much Punch as Custom Displays?

bus driving with luggage


When you consider how eye-catching, versatile and affordable portable displays are, it’s hard not to love them. More companies are giving these exhibits a second look because they are lightweight and cost-effective. Even with all the advances in portable exhibit systems, some businesses still worry that they aren’t as effective as their custom-made counterparts. Is this true, or do portable exhibits pack the same punch as custom exhibits?

Let’s refresh ourselves on the advantages to choosing a portable display and when these exhibits are best used.

Benefits of Portable Displays

  • Lightweight. In order to be light and transportable, modular displays are made from lightweight materials. They are great for events that are far away. They cost less to ship or can be transported in a company vehicle. Their lightweight nature also makes them a great option for smaller events like fundraisers, training seminars and recruiting fairs.
  • Easy setup. If you’re tired of needing extra staff to set up your booth, a portable display will be refreshing. Usually, only one person is needed to get everything up and running. This means more time can be spent preparing for the show!
  • Custom options. Not all portable displays look the same. There is room for customization such as literature stands, popups, tabletops displays, banner stands, kiosks and more. Plus, the displays are made from modular pieces that are fully customizable.
  • Wow factor. Yes, portable exhibits DO have the wow factor. Use high-quality graphics to reinforce your brand’s message. Hang up colorful banners to attract your target market. Install LED lighting for aesthetic purposes. There are many ways to capture people’s attention using modular pieces.

When it’s Best to Use Portable Exhibits

Choosing a portable display does not mean that you have to sacrifice results. That said, modular displays are best used for certain events. We recommend them for:

  • Small affairs
  • Recruiting events
  • Fundraisers
  • New business ventures
  • One-day events
  • Far away events
  • Conserving money

When Should You Choose a Custom Exhibit?

If you plan on attending multiple trade shows within the year, we recommend going with a custom display. Even though it’s a bigger investment, you can use the display numerous times and have a big impact at your events. Custom exhibits allow for maximum customization including touch screens, LED lighting, augmented reality, 3D signage and virtual reality. With practice and training, your staff will be comfortable setting up the exhibit.

To learn more about portable displays and how they can help you meet your trade show goals, contact IGE today.

Are Touch Screens a Good Idea for Your Exhibit?

touch screens


One of the most effective ways to get people to stop by your exhibit and stay a while is with touch screens. People love touch screens. Look at any line or waiting area and you’re bound to see people on their mobile devices. There is something soothing about swiping up and down, left and right. In fact, this article from Higher Perspectives says that the way you swipe can reveal the type of personality you have!

Knowing that people enjoy using touch screens, especially when keeping themselves entertained, is all the reason you need to include them in your custom trade show exhibit. Let’s dive into the reasons why touch screens are a brilliant addition to your booth and ideas to get started.

Benefits of Using Touch Screens in Your Custom Exhibit

  • Keep visitors engaged. If someone has to wait too long to speak with you, they may end up leaving. Touch screens keep visitors engaged so that you have more time to chat with everyone without feeling pressured.
  • Increase lead generation. Let visitors sign up for your newsletter while they wait. It’s common for people to turn down these offers because they don’t want to fill out their information. But, if they’re waiting, why not?
  • Be memorable. Attendees get tired of walking around and hearing similar sales pitches. Set your booth apart by offering games and other interactive activities where visitors can play and have a great time. Your booth will stand out – and so will your brand.
  • Show a different perspective. Not all products or services are easy to demonstrate in person. Let visitors experience your product by using touch screens. This will bring your product to life and make it more fun and memorable.

How to Use Touch Screens in Your Displays

Touch screen technology is more than a way to kill time. These small screens have endless possibilities. Here are a few to spark your creativity.

  • Product demonstrations. Show a small group how your product or service works using a touch screen. This is an effective way to capture their interest compared to talking and showing pictures. Let guests participate in the demonstration.
  • Gamification. One of the latest trends is gamification. People love playing games and are naturally attracted to them. Create positive customer-brand connections by offering a fun game such as Jeopardy or Wheel of Fortune. Prizes make it more fun!
  • Self-service information. Some people prefer learning about businesses on their own. Use touch screens to provide information on your product or service, such as by featuring photo galleries, upcoming schedules and interactive documents.
  • Slideshow presentations. Slideshows are an efficient way to deliver key information, but they can also be boring and tedious. Shake things up by adding touch screen video walls to your presentation. Zoom in and out, display charts and graphs and deliver slides in a captivating way.

Back to the original question: are touch screens a good idea for your exhibit? We surely think so! We hope we have given you some great ideas to work this technology into your custom trade show exhibit.

Design Tips for Eye-Catching Banners

digital signage


Display banners are your opportunity to capture the right audience and invite them to learn more about your products and services. To be successful, you need more than a pretty design. Your signage should share your marketing message, instill trust and credibility and support your overall marketing goals. How can you accomplish all of this from a simple banner? We’ll teach you how.

Below we share the best ways to create compelling, attention-grabbing display banners that help you achieve your trade show goals.

Understand Your Customers’ Needs

Before each trade show, spend some time researching the audience that will be attending the event. Focus on their wants and needs to better understand their motivations for buying. Use this information to design a banner with an effective message and design. This will drive the right traffic to your booth and jumpstart productive conversations that develop into rewarding relationships.

Keep the Text Simple

There are many ways to capture the attention of attendees, but cramming a lot of information into a single display is not one of them. Choose crisp, clear and easy-to-read text. Share your message in as few words as possible. Otherwise, you run the risk of overwhelming or confusing potential visitors.

Remember, you want people from far away to spot your banner, so choose fonts that have thick letters and bold colors. Your font should contrast with the background as well. Also, choose a mix of upper and lowercase letters. Studies show that this is easier to read from afar compared to all uppercase. However, all caps is suitable for sharing important messages.

Share Original, Vivid Graphics

Your graphics should be crisp, clear and easy to understand, just like your text. They should also support your marketing goals, so choose them wisely. To ensure that your banner knocks it out of the park, it’s best to work with a graphic design team that specializes in high-resolution large format printing.

Design professionals know how to find quality stock photography and format the graphics to fit your displays. Plus, graphic designers understand things like color matching, scaling, 2D and 3D design, multimedia design, CNC routing and more. By working with a professional, your end result will be a beautiful, stunning banner that tells a coherent story about your brand.

Include Ample White Space

White space, or negative space, is a good thing on trade show signage. This empty space is free from text and graphics and allows your message to stand out. Some people are compelled to fill every inch with something, but this will only distract attendees. Successfully balance your design with white space so that people from near and far can comfortably read the message.

To create stunning graphics for your custom trade show exhibit, call IGE. We will exceed your expectations with our fresh, artistic graphic capabilities.

5 Technology Trends to Consider for Your Trade Show Exhibit

virtual reality headset


People love technology. It has livened up the trade show industry as it allows consumers to experience products and services in a new way. While there is no replacement for good old fashioned human connections, technology is a wonderful addition to your trade show marketing strategy. Your exhibit design company can suggest a few great features for your booth, but it doesn’t hurt to educate yourself on your options.

Here are five technology trends to consider for your custom trade show exhibit.

  1. Digital Signage

Digital signage is an effective way to make your display stand out. People are attracted to bright lights and high quality visuals, so choose your content wisely. This is your chance to share your message, demonstrate your product’s capabilities and engage your audience.

Digital displays go beyond traditional signage. Let visitors interact with your brand by using touch screens. Integrate your social media channels to secure lead information. Feature testimonials from satisfied customers.

  1. Digital Assistants

Artificial intelligence can be found in many places, including the very popular digital assistants. People love using Siri, Alexa and Google to check the weather, listen to music and answer questions. Surprisingly, personal assistants have a purpose in the trade show industry. Use them to show customers a quick product demonstration, to pull up analytics or to recommend local establishments.

  1. Phone Chargers

Want to drive more traffic to your booth? Offer outlets where visitors can charge their mobile devices along with comfortable seating and bottled water. Outlets are hard to find on the trade show floor, so it will give people a reason to visit you. As visitors sit and recharge, provide them with information on your business in the form of brochures, newsletters and business cards.

  1. Virtual Reality

Virtual reality creates immersive, memorable experiences, especially if your product or service is difficult to show in person. Plus, it’s just plain fun! There are many ways to incorporate virtual reality into your trade show design. Here are a few examples:

  • Share a story
  • Create a product demo
  • Play a game or scavenger hunt
  • Offer a 360-degree experience
  • Hangout with real employees
  • Show behind-the-scenes footage
  • Offer a tour of your physical store
  • Describe the production/manufacturing process
  1. Geofencing Technology

Geofencing allows you to target individuals when their devices enter your location. You must first establish virtual boundaries around a specified location, such as by drawing a circle on Google Maps. End users must also enable geofencing capabilities on their mobile devices. You can learn more about this here. If you choose to use geofencing technology, send a discount code or promotion to be used in your store or online for continued engagement.

Technology is a great way to bring people to your booth while creating memorable experiences. To learn more about incorporating technology into your custom trade show exhibit, contact IGE today.

Choosing an Exhibit Design Firm You Actually Want to Work With

choosing a designer


Are you considering working with an exhibit design firm for an upcoming trade show? The right company will meet your trade show objectives and expectations while being conscious of your budget. A quality team will also make sure that your brand looks professional and enticing – not predictable or amateur.

Finding an exhibit design firm to work with can be done in a few simple steps. We’ll explain the things to consider so you can get the ROI you’re counting on.

Define Your Goals and Objectives

Be clear about the trade show goals and objectives you plan to meet. If you’re launching a new product and want a custom trade show display, a company that only offers portable and modular displays will fall short. Also make sure that the company you choose will be able to meet your timeline and budget. Discuss these details from the start so that everyone knows what is expected from them. 

View Past Exhibits

Exhibit design firms are proud of the work they deliver. Many websites will feature pictures of past work, along with details about the exhibits and awards that were won. As you browse through the portfolios, look at the visual aesthetics of the booths. What is the quality of the materials? How crisp and clear is the lighting? Are the colors bold and vibrant? Each booth should be unique, visually appealing and a true fit for the brand.

Ask About Technology

Technology encourages interaction from visitors and creates memorable experiences. Whether it’s augmented reality, virtual reality, LED lighting or tablets and kiosks, your booth will perform best with technology. When choosing an exhibit design company, ask about the technology they are comfortable working with. You’ll want to have access to these features as you build custom exhibits.

Discuss Budget-Friendly Options

Custom trade show booths are an investment that not all businesses are in a position to make. If you are one of them, ask the exhibit design company if they have budget-friendly options such as portable displays, modular displays and rentals. It’s helpful to have a wide range of affordable trade show booths to choose from. Plus, a rental lets you get your feet wet with the company before committing.

Inquire About Logistics

Exhibit companies can do more than build your exhibit. They can also store, transport, set up, take down and ship back your exhibit. For example, IGE has giant warehouses with fulfillment and storage facilities that will keep your exhibit safe and protected. On the date of the trade show, we’ll ship out the exhibit safely and cost effectively. Having all services under one roof saves a lot of headache! 

Of course, it’s important to pay attention to the small things such as how well the company communicates and how knowledgeable and friendly the customer service team is. Your exhibit design firm is your partner – an extension of your company. Choose wisely. For an estimate on a custom trade show display, contact IGE today.

Why Trade Show Giveaways Should be Part of Your Strategy

giveaway item


Promotional products are one of the simplest ways to make people happy. Buyers enjoy getting items for free, especially if they are fun, useful and trendy.

According to the Promotional Products Association International (PPAI), the promotional product industry is worth more than $20.81 billion. Nearly seven out of 10 brands consider promotional products to be effective in achieving their marketing goals. The main reasons for handing out branded mechandise include increased brand recognition, stronger relationships with customers and more sales and referrals.

If you’ve been struggling to see ROI from your trade shows, it’s possible that handing out promotional items can make a difference. Below we share the biggest reasons why trade show giveaways keep your brand front and center.

Increase Booth Traffic

It can be difficult to get people to your booth, especially if you don’t have a prime location. These spots cost more and can be hard to get if you don’t sign up early. To drive traffic to your custom display exhibit, incorporate promotional items.

Rather than setting out the items, use them to your advantage early on. As you share updates on social media, entice people to visit you at the event to claim their free present. Something simple like, “Come visit us and get your free water bottle” gets the point across. Always be clear about the product you’re offering and if you have limited inventory.

Promote Brand Recognition

One of the main goals of attending a trade show event is to separate your brand from others. Fortunately, promotional products help customers remember you in a positive way. According to the PPAI, nine in 10 customers recall the branding when given a promotional item, eight in 10 recall the message and seven in 10 recall the call to action.

If your promotional item is not useful for the person you gave it to, rest assured that it will probably live on. Research shows that 81 percent of consumers keep promotional products for more than a year. If they choose not to keep the item, they often pass it along to someone else who can use it. So, your product can potentially reach an entirely new audience.

Improve Brand Image

It’s hard to get noticed when there is a convention full of trade show booths! Giving visitors something to remember you by improves your brand’s image. It gets people to think more positively about you and the way you care for your customers. Be sure that you hand out items that are valuable and relevant to your audience. Handing out just anything is a missed opportunity and may even send the message that you don’t understand your customers.

Enhance the Look of Your Display

Adding giveaways is a great way to improve the visual look of your booth. Set out display shelves or stands with the branded swag and give your booth a pop. This will drive more traffic to your exhibit and generate conversation around your products and services. Some of the most popular promotional materials include apparel, water bottles, reusable bags, electronics and stickers and decals.

Promotional items should be a part of your trade show marketing strategy. Let IGE help you incorporate these products into your display exhibit for maximum impact. 

3 Ways to Update Your Exhibit on a Tight Budget

being productive


Not everyone can afford to purchase a new trade show booth when their old one wears out. Custom exhibits are major investments, and some companies have no choice but to get as much use as possible out of them. That said, consider how many miles in shipping, hours in storage and set up and takedowns the average exhibit goes through! Even if the original design is still relevant, it’s very possible that the structure could be showing signs of wear and tear.

Before we jump into three ways you can update your exhibit, let’s discuss the importance of maintenance. It goes a long way in preventing big, expensive repairs!

Maintenance Matters

After each event, inspect your trade show booth for damage. It’s possible that some corners or shelving may need to be refreshed or replaced. Other things to look for include burnt out light bulbs, loose electrical connections, soiled graphics or missing pieces. You may even want to consider insurance to cover your assets.

You should also check your shipping cases, as these are only reliable if they’re intact. Over time, it’s not uncommon for shipping cases to become worn, dented and damaged from years of being in storage and transit. For the best protection, repair or replace the shipping case at the first sign of damage.

Now that you know what to look for after each event, let’s move onto three affordable ways to liven up your trade show booth!

1. Change Your Current Graphics

You don’t have to build a new exhibit to take advantage of updated graphics. Many of our clients update their trade show display graphics to keep things looking trendy and fresh. This is far less expensive than having a new booth built, and it can accommodate a branding refresh.

One word of caution here. Updating your display graphics only works when you are happy with the rest of the structure. You know the dimensions and where the graphics will go, so everything else will stay the same.

2. Incorporate Portable Structures

Another way to give your trade show booth a facelift is by incorporating a portable display. Portable structures are more popular today than ever before because of their ease and cost effectiveness. For example, an iPad stand adds an interactive element without having to redesign the entire booth. Or, new display lighting can bring attention to a product you are showcasing.

3. Rent a Trade Show Display

If you’re on the fence between investing more into your current exhibit or building a new one, renting a display is a great alternative. It’s far less expensive to rent than buy, and you can test out the waters to make sure you like everything. Through renting, many clients learn what features are worth the money and which are not. Plus, you can save on storage fees.

Trade shows are an important part of your marketing strategy, but they are an investment. Fortunately, there are always ways to make them more affordable. IGE works with businesses of all sizes, and we’re confident that we can work within your budget. Between our portable displays, rental exhibits and graphic features, we can transform your current booth without having to start from scratch.

Trade Show Timeline: What Happens in 12 Months?




A lot goes into planning a trade show event. From preparing your staff to making the travel arrangements, it can feel like your to-do list goes on forever. To avoid feeling overwhelmed, it’s helpful to sit down and create a timeline with the tasks you need to complete. This will keep you on track with your goals and ensure a smooth and successful event.

12 Months – Select the Best Shows

How many conferences you attend is up to you, your budget and the goals you hope to reach. Some businesses pour everything into one or two big shows while others attend several smaller shows. Give yourself enough time to look at all the events you might want to attend. Narrow down your options based on the following:

  • Does the show align with your company objectives?
  • What reputation does the show have?
  • Will your organization fit in with the other exhibitors?
  • Do the logistics make sense for your business?
  • Can you afford to attend the event? Consider all costs, including booth space rental, travel, staff expenses, etc.

9 Months – Define Your Goals and Plan for the Exhibit

Start by defining the goals you hope to achieve. Do you want to boost brand awareness? Connect with leads? Network with colleagues? Gain competitive insight? Each event should have a unique purpose. Also, determine how you will measure this success. What will your benchmarks be?

When you know your reason for attending the conference, you can build a custom exhibit that helps you stay on track with your goals. Begin with the basics. What size and layout do you want? What features are a must? Do you want to incorporate virtual reality or innovative product displays?

Working with an exhibit design firm ensures that you get the best possible trade show booth while addressing your specific needs.

6 Months – Generate Buzz

Now is the time to get people excited for the event. Hopefully there is already buzz surrounding the trade show and you can feed off of this. But, not all conferences get a lot of PR. If this is the case, you have six long months to spread the word.

Use social media to your advantage. Share fun facts or post updates. Write about past experiences from the event (if you’ve attended before). Upload videos or do a countdown until your new product launching. Blogs, press releases, emails and even text messages can be used to share the news. Of course, nothing beats fun promotions and giveaways. People love free stuff, and it feels good to reward loyal customers.

3 Months – Finalize the Details

By this point, you should have most of the details in place. Now it’s time for the finishing touches. Do you have meetings to plan? Dinners to schedule? Staff to train? If your custom exhibit has technology integrated, make sure that your staff knows how to operate it. Also, touch base with your installation and dismantle service to finalize shipping accommodations.

It’s hard to believe that it takes a full year to plan for a trade show! By breaking things down into smaller steps, you can focus on the right tasks at the right time.

Save Time and Money with Custom Modular Displays

modular exhibit meeting



Custom exhibits are a guaranteed way to get your brand noticed. They are bold, creative and professional, and therefore, are effective at attracting visitors. However, custom exhibits aren’t the only way to get your brand noticed. You can still get the sleek, polished look you want without putting in all the time and money that custom displays require. The alternative is modular displays.

Modular displays are versatile trade show booths that can be reconfigured for each show. To be adaptable, modular exhibits are made from lightweight materials like tension fabric and aluminum. Below are a few interesting things to know about modular displays and how they can save your brand time and money.

Easy to Transport

Modular trade show booths are designed to be put up, taken down and reconfigured. They are made from lightweight frames, shelves and panels that are easy to transport from one place to the next. This means lower shipping and storage costs, plus you don’t need professional staff to assemble the booth. Most custom modular displays can be set up by your own employees. 

Flexible Reconfigurations

It’s common to have different sized booth spaces at your trade show events. You may have a large 20×20 space at one event, and a small 10×10 at another. Rather than forcing your exhibit to fit the space, make the space work for you by switching up the visuals. For instance, if you want to create a new experience for your visitors, arrange a unique traffic flow. If you need to catch people’s attention from a longer range, use large trade show signage.

Fully Customizable

Gone are the days when modular exhibits were all the same. Today’s exhibits can be custom designed to fit your brand and the goals you are trying to reach. Modular trade show booths can be reconfigured in any way you like and also customized with your brand’s logo, colors, graphics, text and more. Make the space “yours” and get the same attention from visitors as a custom booth would.

Upgrade Options

One thing we love about custom modular exhibits is that they have room to grow. Let’s say that you custom build a modular trade show exhibit at the beginning of the year to use for all of your events. As the year goes on, you realize that certain things work well and others don’t. In this case, you have the option to add parts or eliminate parts. Your custom exhibit is always working for you!

Budget Friendly

Modular displays are more cost-effective compared to custom built ones. The reason for their reduced price is the lightweight materials that are used. But, there’s another way that companies save money – by not having to build exhibits for each event. Businesses are able to save money over time because they can re-use their modular displays and upgrade them at an affordable cost.

Want to learn more about modular displays and how they can work for your trade show attendance? Call IGE Group today and discover the possibilities!

Six Elements that Affect Your Exhibit Budget



Your exhibit budget is more complex than you may realize. Not only must you consider the costs of designing and building the exhibit but also delivery, set up and storage fees.

Below we share six elements that affect your trade show booth budget and how to keep costs down. By working with an experienced exhibit design firm like IGE Group, you can track your expenses and stick to a budget without compromising quality.

1. Brand Experience

Too often, clients start with a laundry list of things they want such as touchscreens and conference rooms. But, if these features don’t enhance the visitor journey, you’ll end up wasting precious resources. Define the experience you plan to provide and spend money on the features that will help you reach these goals.

2. Material Shape and Size

Typically, exhibit materials come in standard shapes and sizes. If you want something custom, you’ll need to pay more. To save on material costs, work mostly with standard sized materials, as this means less cutting and less waste. Also, consider the shape of your design. For example, curves are attractive, but they result in added expenses because of the cutting and delicate care.

3. Finishes

It’s easy to get caught up in the flashy materials, but this can cause your budget to skyrocket. Delicate finishes require special handling. They may also need to be replaced more often because they can be easily scratched or dented. When choosing finishes for your design, weigh all of your options. Compare the prices, durability and special care instructions.

4. Technology

No exhibit is complete without technology. That said, the technology you choose should align with your goals. If you don’t need plasma TVs or LED lighting, save your money. Also, make sure your booth staff knows how to operate the technology. You would hate to pay for these upgrades and have them go unused.

5. Structure

Custom exhibits tend to cost most because they are fully customized and yours too keep. Other options include modular and portable systems. These options are made from lightweight materials and can be easily assembled and disassembled. Another option is to rent a custom exhibit. Rentals are cheaper to build, and you can save on storage costs!

6. Logistics

The last element to consider is logistics – shipping, labor charges, storage, etc. Our clients often focus on the design and build costs but don’t consider fees for transportation, labor and storage. The more trade shows you attend, the more these fees will add up. Always ask questions, such as how much the exhibit weighs, container sizes needed, labor for setting up the exhibit, etc. so you can keep track of logistical expenses.

Are you in need of a trade show booth but are opearting on a strict budget? IGE Group can help! Our options are affordable and include portable systems, modular designs, rental exhibits and custom-made solutions. Call us today and let’s talk!

How to Showcase a New Product at a Trade Show

new product


One of the most common reasons exhibitors attend trade shows is to showcase new products and services. Product launchings are always exciting, but it’s difficult to get items in front of the right audience. Luckily, trade shows accomplish both goals. They give companies the opportunity to introduce a new product to a highly specific and large group.

If you plan on attending a trade show to unveil a new item, follow our tips to get prepared.

Select the Right Event

Trade shows have unique audiences. It’s up to you to find an event where potential customers will be attending. For some industries, the options are limited. Others have hundreds of events where potential clients are likely to attend. If this is the case, you’ll need to narrow down your options based on the show’s reputation, size, audience and type. Some conferences are consumer-focused and others are industry-focused.

Have a Custom Exhibit Designed

A new product deserves a new booth. With the right design, you can attract your audience’s attention and highlight the features of your product. To accommodate your booth, do you need electrical power? Specialized shelving? Virtual or augmented reality? Large touchscreens? Also, a product-conscious design leaves room for booth staff to demonstrate the product.

Build Anticipation

Trade shows don’t start on the day of the event. They start weeks – months – ahead of time. Utilize social media, email, press releases, blog posts and your website’s homepage to let people know about the event you will be attending. Do a countdown to build anticipation, and share small details about your product. Use a social media monitoring tool like Hootsuite to listen to feedback from customers. This will help you prepare for the big day.

Promote the Big Launch

When the main event arrives, you should have your ducks in a row: your new product, great staff and a custom exhibit. The next step is to drive up foot traffic at your trade show booth. The best way to do this is by running contests. People love the possibility of winning something.

Here’s an example. Ask guests to spin the wheel and answer the question they land on. The questions may be product-related, and each participant walks away with a small prize or promotional item. This is a great way to share information about your product while driving excitement. Free samples, product raffles or limited time only promotions are also effective tools for driving sales.

Follow Up after the Event

With the resources that go into a trade show event, it’s imperative that you take the last step to connect with potential leads. Continue to promote your product launch by sharing online videos, updating your landing page, sending out an email blast or doing a live stream. Now that people know about your product and what it can offer, you can spread the news and get your product into more hands.

Do you have a new or updated product to showcase? Let IGE Group help out with your next trade show booth. With dozens of options, including portable systems and rentals, you can have a captivating booth built with the most amazing visuals, interactives and architecture.

How to Motivate Your Trade Show Booth Staff

business meeting



Your trade show exhibit attracts attention, but it’s the employees that get people to stay. It’s important to hire the right staff to manage your trade show booth and find ways to keep them motivated. After all, standing in front of an exhibit and talking to people takes a lot of physical and mental effort!

Below we share the best ways to keep your trade show staff motivated and engaged for your events. As a result, you can stimulate your marketing efforts, generate more leads and increase ROI.

Let’s get started!

Choose Experienced Employees

Not everyone loves attending trade show exhibits, but don’t make the mistake of throwing someone inexperienced in there. This is your opportunity to leave a long-lasting impression on visitors, so choose employees that will represent your brand in a positive light. The employees you select should be knowledgeable and experienced in your products, services and promotions.

Pick People Who Want to Attend

If you’re lucky, you’ll have seasoned team members who are willing to attend. People who are naturally friendly and personable – and also excited about attending a trade show – are your best candidates. Not all companies have this luxury, however, so you may be forced to choose people who are less than enthusiastic. Fortunately, an incentive might make the commitment more attractive…

Provide Incentives

For those who need a nudge, incentives and rewards can pay off. Everyone loves to be recognized for their efforts, so consider ways to reward individuals in your company. Ideas include a cash bonus, gift card, paid time off or free lunch. Even small incentives go a long way in motivating employees and making them more willing to represent your company at an event.

Set Realistic Goals

No matter how great your team is, they need direction. Be sure to send your employees off with a list of goals. Each trade show should have its own objective. Some of the most common goals include a new product launching, generating more leads, building brand awareness, retaining current customers and entering a new market. Knowing the milestones you plan to reach can also help you select the best booth attendants.

Prep Them with Information

A week or two before the event, provide your team members with relevant information for the event. The information should align with your goals and position your employees as industry experts. Review the goals you have set for the event so that everyone is on the same page. Now is also the time to go over trade show etiquette such as dress code, behaviors and making first impressions.

When the trade show is complete, have a follow up meeting to discuss successes and failures. Use this information to guide your next trade show event. Over time, you’ll build a dependable, motivated trade show team that knows the secrets to success.

From Start to Finish: IGE’s 6-Stage Design Process



IGE is one of the world’s most innovative design firms. We design and fabricate exhibits for trade shows and conferences across the globe. With over 20 years of experience and multiple award-winning exhibits, we deliver exceptional quality while awaiting the latest innovations.

To ensure that all projects meet our high expectations, we follow a strict 6-stage design process. Let’s explore these six steps so you can get a better understanding of how we would approach your own exhibit.

Stage 1: Briefing

The first stage of the process is where we get to know you, the client. We put ourselves in your shoes as you explain the following:

  • Your goals for the trade show
  • Your wants and needs
  • Specific details of the event
  • Your target audience
  • Research on your brand
  • Visuals and media to incorporate

You know your brand best. You know your audience best. By listening and understanding your goals, we can build an incredible exhibit that represents your brand.

Stage 2: Design

Next comes the design stage. Every exhibit is designed from the inside-out by our IGE design team. First, we consider the audience and a layout that would make sense for them. This is how we find inspiration for floor plans, 3D designs and interactive elements. We discuss the plans with the client so they have a full understanding of what we’re going after.

Stage 3: Detailing

When the exhibit design is approved, we proceed with the detailing. This phase of the project is similar to detailing a car. We go through every nook and cranny and ensure that it meets perfection: floor plans, electrical, lighting, materials and finishes, AV plans and more. We can also address possible concerns before they become issues.

Stage 4: Fabrication

Fabrication is handled in-house, allowing us to control the process and ensure the highest standards. We have a fabrication facility that stocks state-of-the-art equipment and CNC machinery. Because we don’t have to outsource these needs, we save our clients money and headache on graphics, signage, substrates and more.

Stage 5: Logistics

When your trade show booth is complete, we’ll handle all logistics. Regardless of where you are in the world, we have solutions to get the product to you quickly. IGE has resources for shipping, delivery, installation, dismantling and storage.

Stage 6: On-site

If you need on-site assistance, we’re prepared to deliver it! Our on-site supervisors are part of your team and can help with installation and dismantling. Having this comprehensive service allows you to step into the spotlight and set your brand apart from your competitors.

IGE practices excellence. Our strategic 6-stage design process sets our customers apart from others at some of the world’s largest trade shows.

5 Reasons Trade Shows are Vital for Small Businesses



Trade shows are vital to small businesses. By attending a trade show, you can get your brand in front of a large audience and introduce your products and services. Pay attention to the trade shows that are best for your industry. Rather than trying to attend the biggest conferences with the most PR, focus on ones where your audience will be.

Below we share five reasons why trade shows are imperative to growing your small business.

  1. Keep Up to Date on the Latest News

Trade shows are great opportunities to see what’s going on in your industry. As a small business, it’s important that you keep on top of new rules, regulations and trends. There’s not always time to do this, and you would hate for new information to slip through the cracks. Attending relevant exhibitions keeps you on track.

  1. Network with Industry Professionals

One of the most obvious benefits to attending conferences is the opportunity to network with others in your industry. Under one roof, you can expand your connections by meeting with vendors, suppliers, customers and other industry professionals. If your primary goal is to mix and mingle, use a lead capture app to track leads.

  1. Find New Customers

Small businesses typically don’t have the same budget as larger companies. Though trade shows are not cheap, you can accomplish a lot at once. This isn’t the case with some forms of advertising. Trade shows have pre-selected audiences, giving you a relevant group of people to connect with. By attending the right events, you can find new customers, highlight products and services and generate buzz.

  1. Raise Brand Awareness

Trade shows are excellent opportunities to generate brand awareness. It’s hard to get noticed through all the online noise, especially if you have limited spend. Attending a conference offers real estate to introduce your brand and display your products and services. By working with an exhibit design firm, you can have a custom exhibit built specifically to your needs.

  1. Discover the Competition

Even though not everyone admits it, trade shows let rivals spy on each other. Part of being in business is knowing what your competitors are up to. Be sure that you are looking at the right things, however. Now is not the time to assume your product is better or worse. Pay attention to what your competitors are doing right, the response from attendants and ways to improve.

Small companies make up the majority of American business. To help spread the word about your brand and get people familiar with your products and services, add a few annual trade shows to your marketing strategy.  You’ll be glad you did! 

To Rent or Not to Rent: What’s Best for Trade Show Exhibits?

trade show


Renting an exhibit has pros and cons. Generally speaking, if you’re only going to use exhibit property once or twice, it’s better to rent the materials. On the other hand, if you plan on using the same configurations for all of your trade shows, buying the materials is the better option. On average, renting exhibit materials costs about one-third to one-half the cost of purchasing an exhibit, so how much the exhibit will be used is a huge factor.

In this post, we’ll explore the pros and cons to renting trade show exhibits and which one is right for you.

Pros to Renting an Exhibit

  • Greater flexibility. If your booth changes from show to show, renting is a great option. This way, you can rent smaller or larger booths depending on your needs.
  • More options. You can try any style and design choice you want when you’re renting exhibit property. For example, experiment with a portable booth or hybrid exhibit.
  • Ideal for startups. Because custom exhibits are an investment, not all startups and small companies have the funds for them. Renting a booth is a short-term, cost-effective solution.
  • No disposal fees. When your exhibit nears the end of its life, you’ll have to incur those pesky disposal fees. With renting, these fees go out the window.
  • Convenient. If you have tight schedules in between shows or are traveling out of the country, rental property is convenient. Plus, you can save on the costs of shipping, setting up and storage.

Cons to Renting an Exhibit

  • Fewer options. When you build a custom exhibit, the possibilities are endless. Your display is being made specifically to your needs. Rentals will have fewer custom options.
  • Wear and tear. It’s possible that some booths will show signs of use, as other people are using them. They may also be built from budget materials compared to the superior materials found in custom exhibits.
  • Higher costs. Typically, renting exhibits is not a long term solution. You’ll end up paying more in the long run than if you were to build an exhibit.
  • Less availability. Remember, you’re sharing inventory. To ensure that you get the availability you need, reserve the booth as far in advance as possible.

Is There a Winner?

As you can see, there are advantages and disadvantages to renting a trade show exhibit. It all depends on your immediate needs and overall trade show goals.

At IGE Group, we build custom exhibits and have exhibit rentals. We highly recommend our rentals when you’re not ready to invest in an exhibit or need greater flexibility. Based on the inventory we have, we’ll change color panels and add unique elements to fit your brand. When you’re ready to make the investment, our IGE designers will build you an innovative exhibit with all the bells and whistles.

How Social Media Can Make Your Trade Show a Success

social mobile


One of the best ways to reach success with your trade shows is through social media. In fact, trade shows and social media have quite a few things in common. They both use images to draw attention from crowds, and they benefit from large, engaged followings. By combining the two, you can create more successful events that yield greater results.

Let’s discover how social media can be used to boost awareness and increase ROI.

Create Interest

Social media makes it easy to spread the word about your attendance at an upcoming trade show. Use Facebook, Twitter, Instagram and LinkedIn to make the announcement. To get people interested, do a countdown or offer limited information each day. Followers will be more likely to return for more and share compelling information with others.

Generate Buzz

Trade shows are an expense, but you can’t ignore them. They offer value and help your brand stand out among competitors. Unfortunately, one of the biggest complaints about trade shows is that they aren’t aggressively marketed. You might pour your budget into building a custom exhibit but not get much traffic because the event wasn’t well-promoted. By using social media, you can take this into your own hands and advertise your booth. Using the targeting features, connect with highly specific audiences most likely to attend the event.

Use Hashtags

An easy way to keep track of discussions is by developing a hashtag. If you have a branded hashtag, use it. Or, create a new one specific to your trade show events. Historically, hashtags were most popular on Twitter and Instagram, but they are used on Facebook and LinkedIn, too. Also consider using the official hashtag that was created for the convention. This way, your brand will be lumped into all relevant discussions.

Update Fans in Real Time

Take advantage of opportunities to generate discussion by making real time updates during the show. For example, you can ask visitors to upload a photo of themselves at your booth with your custom hashtag. Keep followers updated with images from the event as well as interesting news. These updates make people feel like they’re there, even if they can’t be.

Follow Up with Leads

When the trade show is over and the event cleaned up, the power of social media does not stop here. Follow up with leads captured from the show. You may choose to send an email or place a phone call, but not all leads will be ready to convert. However, many will be happy to connect with you on social media. Use these channels to reach out to leads, follow their pages and share valuable content.

Chances are, you already have a social media presence. Leverage this for your next trade show and enjoy greater success.

Trade Show Displays —

Top Tips To Help Your Trade Show Displays Stand Out From The Competition

Top Tips To Help Your Trade Show Displays Stand Out From The Competition

It’s no secret that trade show displays offer an affordable, easy-to-transport marketing solution for business owners looking to work their industry’s trade show circuit. These lower cost options are an ideal solution for businesses of every size and scope looking to keep costs low while working the showroom floor. However, don’t let the more accessible price points trick you into thinking that these smaller exhibits can’t compete with their full-sized trade show brethren. While exhibiting space may be at more of a premium with these portable booths, it is completely possible to cast a giant corporate shadow and edge out the competition in any industry.


Know How To Go Big On Your Trade Show Displays

Following a few proven tips on how to go head-to-head with the competition (no matter how big they may seem) can instantly help your trade show displays stand out from the competition. These tips include:

Partner With The Right Design Team

Never opt for a “do-it-yourselfer” when it comes to your trade show displays. Carefully look for a well-established design team that can help you optimize the smaller footprint of these portable displays. Working with the right crew from the start can immediately set your company up to conquer the showroom floor, no matter what the competition is.

Offer A Live Product Demo

Okay, you may not have as much space as your competitors to display product pictures and graphics. However, you will have ample space and opportunity to do something far more important – actually, show them what your products have to offer. Strategize a way to host product demos at every function, so they can see for themselves the many uses and benefits that your merchandise offers. It’s the perfect way to generate showroom buzz and meaningful dialogue with potential clients.

Have Buzzworthy Giveaways

No matter what size exhibit your business has, many visiting guests will be stopping in to see one thing: what type of handout you will be offering to visitors. Many organizations underestimate the marketing power of a giveaway; don’t be one of them. Take the time to strategize something that is not only fun but also will specifically resonate with your specific targeted demographic.

Provide Free Samples/Discounts

Beyond your chosen handouts, you may also want to consider giving out free products samples as well. Giving away small samples of items, or even coupons for discounts at a later time can help create a major upswing in traffic outside of your trade show displays.

Gear Your Team Up

Even the biggest and most elaborate exhibit is instantly rendered useless if low-energy employees are manning it. Make the most of the biggest asset in your trade show displays – your team! Offering training (either from an outside provider or even using internal resources) on how to effectively engage and compel a live event audience; it’s the perfect way to up the energy within your exhibits and get passersby excited about what your organization has to offer.

Trade Show Stands —

Choose The Right Team For Your Customized Exhibition Stands

Choose The Right Team For Your Customized Exhibition Stands

Exhibition stands offer an effective way to enhance any live marketing solution. Whether they’re used to complement an existing exhibit, or used as a stand-alone display, exhibition stands offer a lightweight, easy to transport visual resource for businesses in any industry looking to build brand momentum and consumer loyalty.


Your Chosen Team Makes A Huge Impact In The Design Experience

Finding the right design team plays a key role in success when you are ready to tap into the promotional power offered by corporate signage. Many vendors may claim industry expertise; however, in order to get the best results possible, you and your team must know how to successfully weed through the masses and pinpoint the right team for your banner stand needs.

When choosing a design team for your business exhibition stands, look for a few critical distinctions to ensure you make an informed final decision. Some key factors to look for include:


Experience, or lack thereof, can make or break the entire design endeavor. When vetting prospective vendors, consider overall operational tenure, as well as the experience level of the team you will work with. Ask about different skills, training, and certifications to know you are partnering with a team capable of breathing life into your current creative vision. Additionally, ask about both local and regional experience and operations. Partnering with a providerwho has a bigger presence in various regions means that you will have access to their resources, no matter where your business exhibits.

Customized Solutions

Speaking of creative vision, it’s important to find a designer of exhibition stands that goes beyond cookie-cutter creative strategies. Your business brand is a unique entity; it’s critical to find a provider who not only recognizes that, but also strives to deliver customized creative solutions based on your specific marketing needs. When sourcing prospects, look for a vendor that truly wants to know and understand your promotional goals and isn’t merely looking to force feed an existing style template on you. A modern, innovative staff will offer a comprehensive portfolio of finishes, colors, cuts, shapes, and sizes for you to choose from. Having the ability to personalize your final look will instantly help you stand out from the competition, and establish yourself as a trendsetting industry innovator.

Established Reputation

An experienced designer of exhibition stands won’t just have a comprehensive portfolio of finished products to show you; they will also have a large list of satisfied customers who can vouch for their overall expertise and professionalism throughout the process as well. When choosing your vendor, ask for a list of references to check to get further insight on what you can expect when teaming with their design staff. When connecting with references, ask about overall experience with the design team as well as how closely the staff stuck to the agreed-upon budget, if there were any unexpected occurrences during the partnership and if the reference would work with the provider again on future projects.

Trade Show Exhibits —

Three Ways to Make a Lasting Impact with Your Trade Show Exhibits

Three Ways to Make a Lasting Impact with Your Trade Show Exhibits

When people attend live marketing events, they are presented with a lot of information about many different companies and products. Businesses usually have one opportunity to make an impact on attendees and turn them into returning clients. That is why it is so important to choose trade show exhibits that command attention within the first few moments of contact with a booth. It can be difficult to stand out amongst the rest of the displays, but a few simple key points can really make all the difference. The following are three suggestions to enhance your exhibit’s chance of making a lasting impact:


Choose a Display that Makes a Statement:

A great way to make an impact with your trade show exhibits is to choose a display that is not only visually captivating but one that also makes a statement about what your company represents and who your company is. Your exhibit should be customized to fit the unique aspects of your business’ mission and vision, as well as work to promote your unique products. Incorporate the company’s unique qualities into the design of the booth and the marketing approach. Trade show exhibits should answer guests’ basic questions about the company just by looking at and engaging with the display. If the guest has to work too hard to figure out what a company is about, they will lose interest and move on to another presentation!

Choose a Display that is Visually Appealing:

Vision is the primary sense people use to gather information about things, so therefore the visual aspect of your trade show exhibits should be a huge focus. If people like what they see, they will want to know more. You don’t have to go over the top with crazy graphics, colors or accessories, but you want to ensure your exhibit isn’t too informational or plain either. People will generalize how they feel about your display to how they feel about your company; so it is important to create trade show exhibits that are eye-catching and interesting. Choosing the right graphics, colors and other visual accessories can make the difference between getting noticed and being overlooked. The use of motion and technology in your exhibit can really grab a potential client’s visual attention as well.

Have Meaningful Interaction with guests:

A great opportunity to make an impact on your guests with your trade show exhibits is to strive for meaningful and purposeful interactions with your attendees. Think about how your staff is treating your guests as they walk by. Are they smiling? Are they learning guests’ names? Are they striking up conversations and making a personal connection with guests? Something as simple as a staff member learning an attendees’ name, or commenting on sports apparel a guest is wearing, can draw the person in and open up their receptivity to your product and your company.

Also, think about the impact you are making with your handouts and giveaways. Are you simply giving out generic brochures or flyers that are looked at once and then thrown away? Think about items that can actually be useful to a potential client and incorporate your marketing into those things. For examples, give attendees a travel mug they will want to keep and use, increasing your company’s mark on their life, past one single interaction.

Trade Show Displays —

8 Tips For Maximizing Impact With Your Portable Displays

8 Tips For Maximizing Impact With Your Portable Displays

Tired of getting lackluster results with your portable displays at live marketing events? It may be time to reevaluate your current strategy and overall execution. Portable displays can yield an impressive range of benefits and return on investment. However, putting together a plan on how to best leverage the showroom forum is the only way to maximize results and guarantee that your company gets noticed, no matter which businesses you find yourself sharing a floor space with.


Know How To Get Your Business Noticed In Any Size Venue

Are you ready to create a cohesive, updated plan of action? When putting together your strategy, consider eight important tips that can help your business achieve maximum ROI:

Update Your Look:

Are your current portable displays looking drab and dreary? It’s time for a marketing makeover. Work with a professional design team to update your stands using bright, bold colors, as well as your current brand images and graphics for a final look that will resonate with the crowd.

Consider Location:

Oftentimes, business owners don’t garner the attention they are seeking simply because they are placed in a low traffic location. Carefully consider the showroom venue map to select the right location for your stands. It may cost a little extra for prime real estate, but the potential payoff could make it a worthy investment.

Be Approachable:

Having portable displays that look great simply isn’t enough; you must also have an exhibit that guests will feel welcome in as well. Smiling, engaging staff members are a must to guarantee that those passing by will want to take a moment to see what your organization has to offer and say.

Have A Booth Promotion:

Offering a “show only” special or promotion on your merchandise can prove a useful tool for driving traffic to your portable displays during the event.

Host A Contest:

What’s another way to get guests excited to check out your custom exhibit? Host a contest during the event. Make it clear that participants have to enter the contest during the show by leaving their contact information, so you will have the lead data on file for future use.

Feed And Hydrate Guests:

Many show attendees don’t anticipate the long day of walking and roaming that they have ahead of them. Offering food and beverages at your portable displays is an easy way to keep their energy levels up while you chat with them about what your business has to offer.

Flex Your Expertise Muscles:

Want to get attendees buzzing about your in-the-know organization? Offer something that demonstrates your industry expertise. Offer a white paper, give a keynote address, or create a list of trending industry topics to hand out to guests.

Include Social Media:

Many businesses use their social media pages for their day-to-day marketing, but overlook these promotional resources during a live function. Incorporate your social media pages throughout the event and let people know that if they check in on your social media pages, they will receive various incentives (discounts, coupons, etc.).

Trade Show Booths —

Drive Up Foot Traffic At Trade Show Booths

Drive Up Foot Traffic At Trade Show Booths

After you’ve created a beautiful display, signed up your top sales staff, and packed up for the convention, it’s time to strut your stuff. But have you planned strategies to drive traffic to your trade show booths? You can’t count on people just wandering on in; you need to be proactive and go out and get them. With some extra effort and advance planning, you’re sure to attract plenty of new customers to your display.


Spread The Word In Advance

You might be surprised to learn that most convention attendees plan which vendors they’re going to visit before they ever set foot in the convention hall. They’re all about achieving their goals as quickly as possible and with maximum efficiency. If you’re not lucky enough to be on that list, chances are that they’ll just pass you by.

If you want to be on those lists, tell people in advance that you’ll be at the expo. Reach out to all of your existing clients to tell them of your upcoming expo plans so they can plan to stop by your display during the show. Next, get in touch with the organizers of the expo and ask for a list of the attendees who have already registered. Most of the time you’ll be allowed access to this list if you’ve paid for a space at the convention. Try to determine which of the people on the list would be interested in your company and get in touch with them to advertise your presence at the expo. After all, convention attendees don’t visit trade show booths at random; you need to let them know that you’re there.

Attract Attention

You know that trade show booths should be bright and eye-catching, but don’t forget about your staff. They should attract attention too. Have everyone dress in bright colors or patterns so that they don’t blend into the woodwork. Some companies will have everyone dress in costumes if it’s appropriate for their brand and if everyone is on board with the idea. Just be careful not to carry it too far; an embarrassed and uncomfortable employee is the last thing you want at an expo.

There are also the old standbys, activities and giveaways. The trick here is to avoid overused tactics like raffles and key chains. Giveaway items should be things that attendees will use regularly rather than lose or throw away. By the same token, activities at trade show booths should be creative, exciting, fun, and on brand. That might sound like a tall order, but with a little ingenuity you’ll be able to come up with something great.

Don’t Just Trust Your Luck At Trade Show Booths

The main thing to remember is that you can’t be passive when it comes to drawing people in to your stand. Trade show booths don’t work themselves! Get your employees out on the floor to engage with people, use a well-placed giveaway or activity to attract attention, and consider hiring a few temporary employees to help attract passers-by. With some work and creativity, your trade show booths will see more and more traffic, leading to more and more leads.

Trade Show Displays —

Design Concepts For Dazzling Trade Show Display Booths

Design Concepts For Dazzling Trade Show Display Booths

It can be difficult for companies who are trying to design an impressive-but-affordable trade show exhibit for trade shows to know where to start, given the huge range of options available. When you walk the floor at a trade show, you’ll probably have a moment when you heave a wistful sigh at the sight of some large-scale exhibit fielded by a huge company with a much bigger marketing budget. Some of those large exhibits are pretty cool, but the truth is, you don’t have to spend that kind of money to have an exhibit that impresses your visitors and helps your team achieve your marketing objectives. Whether your company wants to minimize the costs of freight, drayage, and I&D, or you’re new to trade show marketing and building your first display, a well-designed trade show exhibit can be every bit as effective as it is economical.


A Solid Foundation

Trade show exhibits are commonly built on a foundation of portable display pieces like banner stands, pop-up units, inflatable elements like towers, and accessories to support multimedia and interactive technology, merchandising, and other specific needs. These pieces are engineered for an ideal balance between weight and durability, and they’re designed for fast and easy installation and packing, so that one or two people can handle set-up and tear-down quickly, and without tools. Most portable display pieces pack into a container that can be checked as luggage on a plane or loaded into a passenger car, so your shipping costs are minimal and you won’t need to pay for drayage of I&D at all.

Don’t Talk Over Yourself

It’s a big temptation – one that many trade show display booths suffer from – to include too much text, too many words, in your display. In one sense, it seems logical to include as much information as possible in your booth, but in practice, this is the visual equivalent of a room full of small, yappy dogs; it’s unpleasant and makes people want to leave. When it comes to marketing, people respond better to images than to words. Start with a large, eye-catching graphic, and add as few words as possible. Include one short central message and no more than three benefits: Best of all if those benefits can be distilled to a word or two each. Simplicity is elegance in visual design.

Less Is More

The idea of clean, simple design also serves well when it comes to merchandising and displaying demo products in your booth. Prioritize what goes into your trade show display booth. Start with the things that attract people most strongly: Things that are innovative, unusual, shiny, or moving. Plan spaces for those things first. If your products are not, themselves, visually impressive, you can draw attention to them with lighting or by using unexpected colors or textures to showcase them. There is a fine balance to strike here: If your booth seems too empty, people will walk right by, but if it crosses the line between attraction and overstimulation, they won’t be staying long. After you’ve planned for your “showcase” items, you can experiment with the quantity and arrangement of additional merchandise or demo products. If you have important items that may not be very exciting, such as replacement parts or refills, you don’t necessarily need to display those. Give your visitors an uncluttered experience, and they’re more likely to notice the things you most want to show them.

News —

IGE Makes List of “Top 50 Exhibit Fabricators in the U.S.” for Second Time

Top 50 Exhibit Fabricators in the U.S.

Colorado-based company delivering award-winning exhibit booths recognized by Event Marketer for being proverbial tour de force in the industry.


InterGlobal Exhibits – IGE Group, a Colorado-based trade show exhibit fabricators company delivering compelling, impressive and award-winning exhibit booths that amplify and elevate brands, has made the list of “Top 50 Exhibit Fabricators in the U.S.” for a second time. Presented by Event Marketer, an industry entity that recognizes the top trade show exhibit companies serving the event and exhibition sectors, the “Top 50” designation applauded IGE’s work in making custom trade show exhibits and the direction the organization is heading as a company – while also assuring its clients that it can compete with the best in the industry and provide the same level of excellence.

IGE was awarded this accolade in 2013, and was the only Colorado-based trade show exhibit fabricators company on the “Top 50” list for 2017.

“What this inclusion on the ‘Top 50 Exhibit Fabricators’ list means for IGE is industry recognition,” says Gino Pellegrini, Owner of InterGlobal Exhibits. “This recognizes the work we do and the direction we’re headed amongst other trade show exhibit companies; indeed, we have always felt that we were among the best in the industry with regard to both design and fabrication abilities, and this acknowledgement by Event Marketer supports our belief with recognition from some of the top people in this sector.”

IGE is responsible for creating some of the most lavish custom trade show exhibits and booths that amplify and elevate a company’s brand presence. Whether it’s these exhibits, marketing events or retail displays, IGE delivers on time and on budget regardless of project scope, taking into consideration a client’s goal for a trade event, their needs and wants, event specifics, target audiences, brand research, look and feel parameters and even the materials, visuals and multimedia applications.

“Through accolades such as being recognized as one of the Top 50 Exhibit Fabricators in the U.S., the IGE team remains motivated to continue developing environments wherein consumers can feel a brand come to life, and we achieve this with outstanding design, elaborate visuals, innovative materials, vibrant colors and interactive tactics,” concludes Pellegrini.

Trade Show Displays —

Maximize B2B Results With Your Pop Up Displays

Maximize B2B Results With Your Pop Up Displays

Using pop up displays is a convenient and effective way to up your business-to-business marketing game if you have an efficient plan. If you’re ready to boost your B2B impact with your pop up displays, following a few tips and suggestions can help you maximize results and overall return on investment.


Plan In Advance

Many entrepreneurs assume that planning in advance for success at a live event means signing up and making travel arrangements. However, effective planning requires far more than that. Brainstorming with your team about pre, during, and post-show execution can help keep everyone focused on your corporate goals and objectives.


Know Your Goals

Speaking of your corporate goals and objectives, do you know what yours are? If not, it’s time to get some. Sit down with your team and outline the specific purpose of each event. Yes, different events have different reasons for participation. Making your list, which can include priorities such as lead generation, unveiling a new product, and extending your brand exposure can keep everyone on point at any given show.


Offer Your Expertise

Want to stand out from the masses when marketing with your pop up displays? Volunteer as a keynote speaker during the event. As a speaker, you can instantly set yourself apart as an industry expert, as well as command attention from other businesses attending the event. Of course, speaking opportunities are a highly sought after commodity, so offer your services as early in advance as possible to secure your spot.


Promote Your Attendance

Setting up your pop up displays isn’t enough to grant your business the attention that it deserves. In order to optimize your B2B results, it’s important to get the word out to your prospective clients about where your business will be exhibiting. Post updates to your website and social media pages, contact local prospective customers and even send mail updates to other businesses, to ensure they know where to find you. Also, whenever possible, you should invite prospects to set up a meeting with your team during the event itself.


Get Your Booth B2B Ready

Pop up displays offer effective brand messaging; however, the layout of your booth should be strategically implemented. Working with the design team at a reputable provider can help bring your marketing message to life. A creative staff will deliver a customized exhibit that perfectly showcases your brand for optimal audience impact.


Consider Giveaways

One tried and true component of any B2B marketing plan is trade-show giveaways. Of course, in order to successfully stand apart from other exhibitors, the swag you giveaway has to have relevance and value to your targeted demographic. It must also be capable of holding the attention of those who receive them long after the function has concluded. No matter what you give away, remember that your item will be a visual representation of your brand; make it a memorable and quality item.


Don’t Forget The Post-Show Post-Mortem

Finally, in order to maximize results with your B2B marketing plan, it’s important to consistently schedule a post-show follow-up meeting, where you and your team can debrief each other of what worked, what needs slight modifications, and what fell flat.

Trade Show Exhibits —

Incorporate Games That Make Sense Into Your Trade Show Exhibit

Incorporate Games That Make Sense Into Your Trade Show Exhibit

Trade show games and attractions such as cash cubes, prize wheels, treasure chests, and Plinko machines can be a magnet to pull show attendees into your booth. No matter how inviting they sound, the only attractions that are worthwhile investments are the ones that make sense for your business. Above any entertainment value, your purpose should be to enhance your presence at the trade show exhibit and make visitors more interested in your products and services.


Why Use Trade Show Exhibit Games?

As an exhibitor, there are several important reasons why you should extend your traffic and reach with a trade show game:

  • Generate new leads for future sales
  • Build your mailing list with prospects with product bulletins and newsletters
  • Take orders at the show, if this is common in your industry
  • Get press coverage
  • Introduce a new product to a broad spectrum of attendees
  • Put the spotlight on your company to promote awareness

Use Games To Meet Your Goals

Increased traffic can create the audience you need as long as you keep three things in mind.

  • First, the attractions should be appropriate to your business and not be overly distracting. You don’t want people to go home with great memories of the game but not remember whose booth it was. What you select should be in line with your business. Attractions like cash cubes are great for consumer products but may serve no real purpose if you are selling farm equipment or machine tools.
  • Second, once you get people in your trade show booth, you should have a plan in place to interact with potential customers. While attendees are waiting to play or finished playing, your booth staff has an opportunity to interact with them and determine their need for your product. Always use the game to build relationships and connect with prospective customers.
  • Third, your booth should have interesting graphics, displays, and tablet presentations to spark interest in what your company is about. The game is a tool, not your entire display. If most patrons play the game and walk away without looking around, you might have a problem. Either your booth needs some attention or you let the game take up too much floor space. You need to consider how your game will impact the traffic flow in your booth.

For many companies, the best games are ones that have an educational component to them. You can award tokens to play your game after visitors have watched a short product video or after they have qualified by answering a short question or two about your product.

Work With a Trade Show Exhibit Company

If you’re uncertain about the best type of games to incorporate into your display, your trade show exhibit and services company can help. They can evaluate your trade show booth and suggest updates and attractions that will help you achieve your marketing goals. Your company can assure that your layout is conducive to productive traffic flow.

Trade Show Exhibits —

Get the Benefits Of Ownership And Big Savings With Custom Rental Exhibits

Get the Benefits Of Ownership And Big Savings With Custom Rental Exhibits

If your company is planning to exhibit at trade shows, you’re investing in making a statement for your brand and products. You need your exhibit to stand out from the crowd, which is a challenge in the bustling environment of a trade show hall. It’s definitely not a place where a generic display will do the job, especially if it looks similar to nearby displays. This is the primary reason that companies shy away from using rental display pieces, despite the significant cost savings they offer over purchasing display. By working with a trade show house that offers a wide range of customized rentals, though, you can create an exhibit that gives the functionality you need and a look that sets you apart from the competition. Better still, you’ll save on costs like storage and logistics, and manage Install and Dismantle (I&D) costs more efficiently.


Custom Look

No matter what type of exhibit your marketing plans call for, a storefront, an interactive display, or a space for hands-on demonstrations, your trade show house should have all the options you need to create it: Towers, media walls, workstations, or stylish shelving. Add custom graphics that broadcast your brand image and message far and wide, and you’ve got an exhibit that plays a significant part in helping your team achieve its objectives for every show.

Adjust Your Design

Some marketing plans call for varied sizes and configurations of exhibits at different trade shows throughout the year. If your exhibit requires this kind of flexibility, you’ll save considerably on purchase and storage of the pieces you’ll need to configure these different floor plans by using custom rental display. Let your trade show house know which configuration you need next and they’ll deliver show-ready pieces, wrapped in your custom graphics, and set it up for you. After the show, you can take your team to dinner while your booth is dismantled and returned to the warehouse. You never need to worry about purchasing an extra piece to make a new floor plan work.

Showcase Your Latest

If your exhibit includes frequent product roll-outs, seasonal campaigns, or you cycle through promoting key drivers, you’re probably going to change your exhibit layout and lighting fairly often, in order to highlight each new push to best advantage. When you use custom rental exhibit pieces, you use what you need for each show then send it back without another thought. No storage, no maintenance, and no capital investment. You can save even more by planning your campaigns a year in advance and ordering double-sided printing when it’s available. For example, having a banner printed with a different campaign on each side is less costly than having two separate banners printed.

Plan More Economical Displays With Custom Rental Exhibit Pieces

By working with a full-service trade show house, you’ll get full support for everything from planning and design to graphics, logistics, and I&D, so you can economize without cutting the quality or impact of your trade show exhibit. Plan ahead to get the best selection of display pieces and the most opportunities to save even more money.

Trade Show Booths —

Gain Subscribers with Your Corporate Trade Show Booths

Gain Subscribers with Your Corporate Trade Show Booths

Are you putting together your action item checklist for objectives at your trade show booths? Chances are your current list includes items such as lead gathering, product demonstrations, and affiliate networking. However, if you are like many business owners, you may be missing one key goal from your checklist: successfully garnering email subscribers when working your corporate trade show booths.


Subscribers Offer Many Benefits To Your Organization


Why should you care about building your subscriber network when exhibiting at live events with corporate trade show booths? Extending your email list for newsletters and company updates can offer an impressive range of benefits. Every time you can connect electronically with a potential client your business has the opportunity to extend brand recognition and brand loyalty. Additionally, every subscriber you connect with has access to a virtually endless network, both online and personally. Building a bigger subscriber list increases the chance for your subscribers to share your company information by word of mouth or even on their social media pages.

Make Building Your Subscriber List A Top Priority

What is the first tip for building your subscriber list at trade show events? Make it a priority. When strategizing with your staff before each event, ensure that everyone exhibiting in your stands recognizes boosting subscribers as a goal so they can make it a priority during every function.

Of course, recognizing subscriber building as a goal is not the only thing you will need to achieve it. You should also put together action items to successfully stretch your subscription list with each event. Utilizing technology can make a major impact in your endeavors. Brainstorm with your team to find a viable app that can help you quickly enter contact information for visiting guests for follow up communication.

Additionally, work with your staff to make subscription information part of their pitch when meeting with individual guests at your trade show booths. Yes, you will want to make sure they have informed a representative about your merchandise. However, every conversation they have should not only include details about your company/services/products but also how they can stay in the know on what your organization has to offer.


Use Demonstration/Presentation Time To Your Advantage

Are you planning on holding product demonstrations and/or trade show booths presentationsduring the function? You will officially have access to a collective audience. Use this to your advantage; hand out a questionnaire after you present to gain insight on how you can improve your exhibit as well as give them a place to enter in their contact information for future emails.

The most important tip for building your subscription list is to make it as easy as possible for guests at your trade show booths to signup. Setup tablets, laptops, and PC’s throughout the exhibit so visitors can enter in their contact information directly, as well as give permission to be part of your mailing network.

No matter how you achieve subscribers, never forget the post-even golden rule: Follow up! Connect with all of your subscribers soon after the event to further strengthen your relationship and better the odds that you will sustain their attention for long-term return on investment.

Trade Show Displays —

Branding A Trade Show Display To Create A Lasting Impression

Branding A Trade Show Display To Create A Lasting Impression

When you begin planning for a new trade show display, branding that display should be your highest priority, and should present your image and message in a logical way from the top down. The total impression visitors take from your exhibit should be that all of your amazing products or services and all the benefits they provide are – quite literally – under your company’s banner. If your trade show exhibit includes ceiling-suspended display space or towers, that’s where your design focus should begin, then down to the back wall, tall interior displays like shelving units, then eye-level display space, followed by banner stands and other floor-based displays like tables, which should be wrapped in custom graphics.


  • Logo

In most cases, your company’s logo should be displayed above all else, much like a flag. Not only does this place your over-arching visual mark in the most prominent place of notice, but it also indicates that all of the other positive things your visitors will soon notice come from your company. Since these top-most display spaces also tend to have the largest surface areas, your logo will be visible from a greater distance. One rare but important exception would be in the case of a product like Kleenex®. It would be difficult to find anyone in America who doesn’t know what Kleenex is, but how many people know the name of the company who makes that product? This is one situation where it would be a better choice to place the brand logo above that of the company that makes the product.


  • Message

The next element in this vertical arrangement should be a message. Which message depends on your objectives for your trade show presence. It may be a tagline for your brand message, or it might be a bullet that points to your Unique Selling Proposition (USP). If your company has a lot of product lines, a brand message might be a wise choice here, with more information about your product lines closer to eye level. If your business is built on a single major product, a short, punchy USP slogan can be very effective in this position.


  • Supporting Visuals

Inside your booth, there are plenty of places to place additional visual branding and messages, but you’ll need to select carefully in order to create an overall impression that visitors can absorb quickly. Most of them won’t stand there for five minutes reading everything; they’re more likely to get overwhelmed and move on if you try to overload your booth. If you’re displaying merchandise, use the back of the shelving unit to display large graphics that attract visitors to the shelves. Use banner stands next to the shelves to explain the product’s USP and benefits very briefly, and with plenty of negative space around the words: Think bullet points of a few words each, not complete sentences.


Create A Lasting Impression With Top-Down Branding


Branding a trade show display effectively depends on placing the right elements in the right places and using each element in a way that strikes visitors as harmonious with the rest of the trade show exhibit and messages.


Trade Show Marketing —

Best Trade Show Marketing Tips For Saving Money Without Sacrificing A Thing

Best Trade Show Marketing Tips For Saving Money Without Sacrificing A Thing

As you plan your company’s schedule of upcoming trade shows, there are some ways you can significantly cut your costs with a bit of forethought. The truth is, the best trade show marketing tips are for things you do in advance of the shows where you will exhibit. Many businesses try to postpone their expenditures for trade show appearances as long as possible, but doing so can mean missing out on some big opportunities for saving money and getting better exposure. By planning your exhibits a year ahead of time, you gain advantages like being able to select your booth team, train them thoroughly and at a pace that allows them to better absorb the material; it ensures that those team members can plan their work in advance, so their absence during the show doesn’t cause a log-jam in your company’s workflow; it gives time for your team to launch a really effective campaign of pre-show marketing, and it gives you time to take advantage of the best deals.


  • Be First In Line – If you’ve ever exhibited at a trade show before, you’re probably already aware that nearly all shows offer discounts for exhibitors who book space early because it helps their cash flow. In many cases, you’ll get a preferential choice of booth space and additional space outside the booth. At some shows, booking early and making a panel pitch increases your chances of being accepted, and you may be able to schedule time in the show’s public demo spaces by asking early on. Keep careful track of all the deadlines for the shows you plan to attend, so you never miss an opportunity to snap up premium space or savings. Once your space is booked, and any appearances or special events are approved, you’ll have extra time to mount a pre-show marketing campaign that will bring in all the qualified prospects your team needs for big success!


  • Travel Savings – After your space is booked and your team is chosen, you can slash your costs even further by booking flights, hotels, rental vehicles, and any other travel-related reservations your team will need. You may be able to get discounted hotel rates through the show, or you may be able to negotiate an even deeper discount by booking a block of rooms for your team all at once. Ask about the hotel’s cancellation policy, and, if possible, book one more room than you expect to need, just in case. Keep track of the deadline for canceling the extra room without a penalty. One important bit of cost-saving advice: Beware the temptation of non-refundable flights. Any bookings you make in advance that cannot be transferred to another person (like plane tickets) should be refundable. You’re planning a year in advance, and sometimes, life happens.


  • Bulk Purchasing – Often, we see companies handing out literature or giveaway items that include a date or a specific show’s identity. While those can add to the exclusive feel of the items, they can also be more costly than you might initially think, since they’re not very useful after that show or date is past. The less obvious cost of ordering that way is that you will order smaller batches, which typically come at a higher per-piece cost. If your company plans a year ahead and orders in batches as big as the budget allows, you’ll get the best price per item and you won’t need to worry about them “going stale.”


Take Advantage Of The Best Trade Show Marketing Tips


Planning ahead offers your company plenty of chances to slim down costs while making training, preparation, and logistics easier, and, ultimately, making your entire trade show marketing program more effective and profitable.

Trade Show Displays —

Why So Many Exhibitors Are Choosing Pop Up Displays

Why So Many Exhibitors Are Choosing Pop Up Displays

Every exhibitor is faced with the decision of which type of trade show product to use to represent his or her company. Exhibitors can select from a number of different sizes and styles, ranging from versatile portable systems to larger island exhibits. Many companies are choosing to use portable booths, such as pop-up displays and tabletop exhibits, to present their brands. These systems are popular because of their sharp look and innovative features. In this review, we will discuss several reasons why so many exhibitors are choosing to use pop up displays.


    1. Professional AppearanceThe first reason so many companies are using pop up displays is because of their professional appearance. These are booths that businesses trust to present their brands well, as they display detailed, interesting photos and graphics. Some trade show companies offer in-house custom graphics, making your design process even smoother.
    2. Ability To TransportAnother factor that makes modular inline booths so convenient is the fact that they are easy to transport. Not to mention, shipping them is both simple and inexpensive since they are lightweight and pack up small. These booths can also be installed quickly and easily, allowing your team to enjoy hassle-free setup and teardown processes before and after shows.
    3. Excellent Quality Of Pop Up DisplaysBusinesses are also choosing pop-up displays because of their impressive quality. The components of trade show booths are manufactured to be extremely durable, sometimes even including a lifetime warranty. Innovative trade show companies use fiberglass or carbon for the frames instead of aluminum, allowing the frames to be more flexible.
    4. ResourcefulnessNo one understands the need to be resourceful more than an exhibitor. When you are transporting or shipping exhibits, there is no room for unnecessary pieces. One of the things that exhibitors appreciate about portable booths is that the manufacturers will often create the products to be versatile. For example, the case of a display can be used at a trade show as a table.
    5. Advanced Design
      The fifth factor that makes pop-up displays so appealing to businesses is their advanced design. Not only are the frames long lasting and professional looking, but they are also designed to be simple to install. There are a variety of frames you can choose from. There are even frames that use a self-locking feature to install themselves. Talk about convenience!
    6. Available Accessories 

Another element that makes modular inline booths a great choice for any exhibitor is the fact that they can be enhanced and updated with accessories. Accessories allow you to add both creative and functional elements to your booth. For example, you can place some LED lights behind your display for a backlit effect. Additionally, you can add shelving, TVs, and other accessories to enhance your presentation.

Keep these factors in mind the next time your business is trying to decide which trade show product to use.

Banner Stands —

Six Foolproof Tips For Designing Corporate Banner Stands That Command Attention

Six Foolproof Tips For Designing Corporate Banner Stands That Command Attention

Corporate banner stands have truly evolved in recent years. Banner stands aren’t just accessories to a bigger exhibit anymore. They now command center stage at even the biggest industry conventions and events.


Create Banner Stands That Captivate With Just A Single Glance


When you’re ready to create banner stands that captivate and compel an audience, it’s important to strategically outline your design approach; ensuring your finished product is poised for success. Following six important banner stands design tips can give you the look you need for the convention results you deserve. Once you’ve selected the shape, size and style of your sign, consider:


Your tagline: If you don’t have a brand-identifying slogan for your business, it’s time to get one. Brainstorm with marketing specialists to create a catch phrase that instantly conveys what sets your business apart from others. This slogan will be used as a focal point on the design of your sign.


Important copy: You will need more copy beyond your tagline; however, it’s critical to pare down lengthy content and pick the shortest tagline with the biggest impact. Stick to the “less is more” mentality; this pinpoints how to best relay your business message without overwhelming guests.


Remember eye level marketing: As your designing, your banner stands, remember your most important content should be at eye level. This content is what passersby will see first and it’s likely that this is what they will remember about your organization.


Put most relevant information first: Not sure which content deserves eye-level real estate? Go through your finalized copy version and prioritize each point in the order of importance. From there, you can place the most important points first to ensure they get top billing.


Use professional images: Don’t be tempted to take out the company’s digital camera and snap a few product pictures to use on your sign. These smaller exhibits and stands only have a limited amount of real estate to get your message across. Using top quality, professional graphics is an absolutely must.


Create the right color palette: Once you have your copy and images selected, you are ready to outline the color palette. Use this as the backdrop to all of the other information you’ve selected. If you have brand specific colors, now is the time to incorporate them. If you don’t have brand colors to consider, use shades that don’t overpower the stand or make the final product seem unorganized or cluttered.


Do you want to know a bonus tip? Once you’ve successfully created the layout for your corporate banner stands, look for a less prominent place to include your business contact information. Placing your website, social media pages, and phone number right on the exhibit itself can help prospective customers get in touch with you after the event has concluded.

Trade Show Booths —

Proven Design Concepts For Corporate Display Booths At Trade Shows

Proven Design Concepts For Corporate Display Booths At Trade Shows

In order to design successful corporate display booths at trade shows, you need to employ both creative vision and solid marketing principles. Ultimately, the goal is to create an exhibit that will increase your company’s sales through your trade show presence. No matter how spectacular and on-trend your design ideas may be, if they don’t help convert visitors and boost your brand recognition and entice visitors to share your message with other potential buyers, those ideas are, in the end, expensive failures. Designing an effective corporate trade show exhibit that hits all of those marks begins with choosing a design concept that helps further your company’s specific trade show marketing objectives.


Zoned For Success

  • Corporate trade show exhibits present some unique challenges. For example, corporations most often represent multiple product lines at trade shows. If those lines are closely related, it is easier in some ways, yet more challenging in the sense of differentiating between them. Creating zones within your booth space can be an effective way to represent each line effectively, to funnel visitors toward the rep for the line they’re interested in, and to help manage overall traffic flow through the exhibit. Polaroid exhibited at CES with great success, using a zoned display for everything from cameras and film to sunglasses. In addition to separate display areas for each product line, the trade show exhibit included a lounge area which attracted to remain in their sphere of influence a little longer, and it also included a staging area for product roll-out with Lady Gaga. The impressive package was tied together with a pair of massive ribbon screens broadcasting Polaroid’s visual branding throughout the event.


  • An Unforgettable Experience

Blow the competition away by blowing visitors away with an outstanding experience. This approach works especially well with tech and multimedia-based exhibits, like SteelSeries massive interactive game experience at the Boston Convention Center. The company’s goal was to introduce hard-core gamers and retailers to an astonishing seven new titles at once. The exhibit featured more than 100 gaming stations, which kept wait times relatively short, and plenty of monitors to keep people excited while they waited. In a theater screen area, visitors also got an exclusive sneak preview of a hot upcoming release. The entire exhibit was surrounded, inside and out, with gigantic graphics, which grabbed a lot of attention


  • Set The Mood

Lighting is a critical element of design in your corporate trade show exhibit; good lightingwill bring your exhibit to life. Light can attract or overwhelm, and create a space that’s either welcoming or discomforting, and the differences between these extremes can stem from surprisingly small adjustments in the color, intensity, or placement of the lighting. Work with a professional lighting designer to create a lightscape that is attention grabbing without being alarming. For example, up-lighting your products or display elements in your booth can create a dramatic effect, but if you place up-lights where they will shine on people, those people will appear ghoulish and visitors will avoid them. Lights which are too blue or blinking or moving in the wrong ways can also leave visitors feeling uncomfortable and eager to leave. Once you’ve established your merchandising strategies for your trade show trade show exhibit’s general concept, start consulting a lighting designer as soon as possible, so every aspect of your display is lit for best effect, and you get a harmonious and welcoming impression overall.

Trade Show Displays —

Choose Elements For Your Portable Display That Will Impress Your Audience

Choose Elements For Your Portable Display That Will Impress Your Audience

Portable displays are an excellent option for the DIY trade show exhibitor. They are easy to set up and collapse, both of which can be done without a toolbox or a group of professionals. When it comes to designing and setting up your trade show booth, the main goal is to bring in customers, and using a portable display can do just that. By choosing the best elements for your next trade show, you can make sure your booth will stand out and attract customers.


Customize Your Portable Display

One of the best ways to stand out in the crowd is to not look the same as your competition. Making the best first impression is important. You can choose to customize for your business or the specific event you’re attending. Portable displays enable you to have various pieces of display equipment on hand that can work for all sizes of setups and booths, meaning you won’t have to order all new pieces for each trade show you attend. Including back wall displays and banner stands with big, bold graphics in your display attract more attention and help bring in more customers.


Incorporate Technology

Elements of your Portable Display, like convey placards and kiosks, that give you the ability to incorporate tablets and touch screen displays. Having interactive activities in trade shows and games enables you to give out more information in a fun and engaging way, which means people will better understand and remember you and your product or service. Adding a full kiosk stand with keyboards and monitors makes it easy for customers to browse online catalogs and inventory while having you nearby to answer questions.


Make Space For Merchandise

Once you get people to come into your booth, you need to be sure customers will follow through with purchasing from you. And while virtual tours and examples are a great way to highlight key features, there’s nothing like a tangible example of your product that can be handled and tested to really make people want to buy.


Utilize Accessories

To make the most of your portable displays, there is a range of accessory options to really make your trade show booth space stand out. Tables and podiums give customers a clear place to start and find items like brochures, catalogs, and contact information. Chairs and benches give attendees a place to relax and be comfortable while you offer product demos or give talks. Storage and display pieces are two very important accessory categories. With plenty of shelving to showcase products and storage to keep clutter to a minimum; your booth will always look neat and clean. Using the right accessories can make all the difference in making your portable display both functional and attractive.


Using portable displays is a great option for your next trade show. They are cost effective, easy to set up and portable, so you never have to worry about being unprepared or underprepared, even if you decide to exhibit at the last minute. And with options for both purchase and rental, you’ll never have to worry about committing to more equipment than you need.

Trade Show Marketing —

A Beginner’s Guide to Combining Trade Show Marketing & Social Media Marketing

A Beginner’s Guide to Combining Trade Show Marketing & Social Media Marketing

If your business is involved in trade show marketing but you’ve been avoiding social media marketing, it’s time to stop. Social media marketing isn’t going anywhere, and ignoring it is a costly mistake. You don’t need to panic. It might sound daunting, and social media marketing can get very elaborate and expensive, but it doesn’t have to be. You don’t need a social media marketing department, and you don’t have to spend a lot of money to get impressive results. Deep breath: You can do this.


A Social Media Marketing Triangle


If you’re not involved in social media marketing yet, it’s likely that you’re a small or mid-sized business, and you have avoided it because it seemed cost-prohibitive and time-consuming. The good news is that large corporations have been pouring money into research and development of ways to make a profit using social media and how best to use it as a marketing tool. You get the benefit of their experience…and expenditures. There’s a lot to learn from observing the tactics those larger companies are using, and you can use the principles they’ve discovered to your own benefit.


  • Be A Dedicated Tagger – No, put down the spray paint. We’re talking about hashtags. You know, those little pound signs you see everywhere? Those are actually important. Using hashtags effectively in your social media posts can expand the reach of your message, visual branding, and products exponentially. Your brand and each of your products should have a short, simple, memorable hashtag, and you should use them in every post where they’re applicable. Alongside your own tags, you should also include more popular, better-known tags whenever they actually relate to your post. For example, use the hashtag(s) for whatever trade show you’re posting about; doing this gives your post a huge boost in distribution because now, anyone who searches for the trade shows tag will be exposed to your post. Hooray, you’ve just gained a lot of exposure with very little effort!


  • Instagram Is Your Friend – The number of social media in use today is nothing short of mind-boggling. Each one has its strengths weaknesses, and demographics, but overall, Instagram is the most versatile and useful social medium for marketing. First of all, Instagram gives you enough space to write a post in English: No 140-character cryptograms, here. Sorry, Twitter. Next, Instagram is visual-based, and your photos or graphics can be embedded with a “click-through” link, which will take viewers to your website. Organic propagation is a social media jargon term for “posts gain exposure by people sharing them.” Businesses like organic propagation because it’s added exposure they don’t have to pay for. Facebook works hard at preventing organic propagation of business posts because they want you to pay to promote them. Instagram excels at organic propagation; if an Instagrammer makes a post, his connections see that post. Finally, Instagram has a feature that users can set up to share their posts to all of their other social media automatically, and it works so well that most Instagrammers actually use it. That’s a lot of bonus exposure for you when people post about your company or “re-blog” one of your posts.


  • Easy Ways To Create Post-Worthy Displays – Social media loves a good spectacle, but it really thrives on things that are fun and quirky. Snarky, funny, or philosophical sayings with simpler graphics (these are called “memes”) are always popular, as are funny pictures of animals…or funny pictures of people with pictures of funny animals. The point is you don’t have to spend a fortune to create a display that people are going to want to photograph and post on social media. Print something great on a banner and put it on a banner stand next to your booth. Be sure to include your hashtag! You can also make use of Instagram’s penchant for photo scavenger hunts by placing a series of banner stands around the venue, and having people collect and post pictures of them. Seriously. It may sound like too silly idea to work, but people do this. All. The. Time.

Trade Show Displays —

Portable Displays: Why They Might Be the Perfect Marketing Solution For Your Business

Portable Displays: Why They Might Be the Perfect Marketing Solution For Your Business

With so many live marketing solutions available, it can feel challenging to find the right type of exhibit to suit your corporate needs. However, for many companies of virtually every size and scope, there is one particular style that seems to effectively meet every type of live engagement needs: portable displays.


Portable Displays Offer A Comprehensive Range Of Corporate Advantages


Why should you consider portable displays for your business needs? There is a myriad of reasons. Portable displays offer organizations extensive benefits and advantages. This makes them an ideal option, regardless of your company’s current event schedule and promotional objectives.


Some Of Their Many Benefits Include:

  • Lightweight Design: Businesses everywhere love portable displays for their impressive, lightweight designs. You and your team will enjoy how easy it is to pack up and transport this exhibit to your venue location.


  • Simple Setup and Breakdown: Setting up and breaking down your exhibits will be just as easy as transporting them. Setup and breakdown are never a struggle and you’ll never have to hire anyone to assist you with either task.


  • Cost Effective: Any marketer who has ever participated in a trade show understands that maintaining a careful budget is a must. Fortunately, these lightweight designs offer a cost effective trade show display alternative. Not only is the booth itself less expensive than bigger models, but you will also save money on shipping, storage, and labor.


  • Versatility: These easy to transport exhibits offer entrepreneurs immense versatility. Recruiting events, trade shows, conventions, speaking engagements and even lobby signage are just some of the many situations where you can use this exhibit. Additionally, some styles can be created for both indoor and outdoor use to ensure that, no matter what your live marketing needs, your booth is ready to go when you are.


  • Durability: Don’t let their smaller stature fool you; these lightweight exhibits are made from premium materials that deliver optimal endurance. You can pack and move them easily. They will also last for many years, with little wear and tear.


  • Customization Features: Best of all, when it comes to portable displays, there truly is no such thing as “out of the box” solutions. Working with a qualified provider will give you the insight you will need to create a one-of-a-kind final design that resonates with your targeted demographic. It should also showcase your business’ brand as the unique, industry-leading entity that it is.


Find The Right Design Team To Partner With For Your Portable Displays


As with any live marketing solution, your overall experience will be heavily influenced by the design team you work with. When choosing a partner, look for a team that provides customized solutions based on your specific goals and objectives. Strategies that claim to “solve-all” typically solve very little. Entrust your business to a trade show firm that wants to understand your priorities and wants to help you achieve your goals.


Banner Stands —

Pairing Creative Banner Stands With Instagram, Trade Show Marketers Expand Exposure

Pairing Creative Banner Stands With Instagram, Trade Show Marketers Expand Exposure

Trade show marketing is evolving quickly, and one of the most critical changes is social media. It used to be that social media marketing was a separate field, but with its explosive growth, large companies quickly realized its value and began developing new ways to wield its power. In today’s marketplace, companies of any size can no longer afford to think of social media as something optional or not applicable to them. While large corporations have dedicated groups who do nothing but social media marketing, even a small company can use social media to boost their brand and product exposure dramatically. With a solid plan, your company’s social media will boost the results of your trade show marketing efforts, and your trade show marketing will increase your social media traffic; it’s an upward spiral that brings big results.


What’s So Great About Instagram?


Instagram stands out from other popular social media in several ways that make it critically important to businesses. Although Instagram is driven by visuals like photographs, memes, and other graphics, it also allows users to make long enough posts to use plain English, instead of the cryptic, can-I-buy-a-vowel messages users are stuck with on Twitter. Hashtags are not treated as part of the text on Instagram, so posts can include multiple tags without eating up message length. Instagram is more favorable to organic message propagation than Facebook. That’s because on Instagram if a user makes a post, his connections see that post; it’s distribution isn’t throttled like it is on Facebook. Possibly the most attractive feature of Instagram, from a marketing standpoint, is their simple and reliable cross-posting interface. Many Instagrammers have their accounts interlinked, so if they post about your company on Instagram, that post is automatically shared to their FacebookTwitter, and other social media.


Putting Instagram To Work In Your Trade Show Marketing Efforts


  • Help Yourself To Some Free Exposure – Using hashtags is a critical matter when you’re marketing on social media. In addition to your brand and product hashtags, be sure to include the tags for the events your promoting. Most events have at least two hashtags, so be sure you do some homework to find the most popular ones. The trade show you’re attending is probably going to have a much larger social media following than your company, so including their tags will get your posts, brand, and tags much broader exposure. Also look for sub-tags for certain aspects of the event: For example #EventNamePanels or #EventNameLaunches.


  • Warm Up The Crowd – Use Instagram and other social media to make individual posts about the events and opportunities your company is offering at the show. Include things like panel appearances by your team; product launches or previews; special activities like a bagel bar or brown-bag lunch at your booth, or a reception; product demos or guest appearances; and show specials you’ll be offering. Make sure every post includes a clear, large image (if your image is too small it will look terrible on Instagram) with a click-through link to your website, and be sure to schedule your posts so they’re evenly distributed throughout each day. Dumping a pile of posts onto your account all at once annoys people by filling up their feed, and it lessens the effectiveness of each post.


  • Give Them A Reason To Post – Your trade show exhibit needs to include something people will want to post about. That may sound daunting and expensive, but it doesn’t need to be. You’ve probably seen posts about the 10-story Ferris wheel the USA Network installed at South by South West this year, but really, you don’t need to go to that length. One exhibitor at a Utah trade show placed a single banner stand with a photograph of a huge crocodile and a hashtag on it. So many people lined up to take a picture with that croc that they clogged the entire aisle. People are surprisingly willing to do fun and silly things for a social media photo op, even – or maybe especially – at a trade show. Photo scavenger hunts are quite popular on Instagram. You can set one up at a trade show by creating a set of custom banners, and placing the banner stands throughout the show venue. Another way to benefit from what Instagrammers already like to do is to print banners with funny, snarky, or philosophical sayings and simple graphics on them: A giant meme. Do a good job creating these and people will post it until it actually is a meme, and it will be shared endlessly, along with your logo.

Trade Show Marketing —

How To Increase Your Brand Awareness At Trade Shows

How To Increase Your Brand Awareness At Trade Shows

It’s surprising how many companies who exhibit at trade shows gear all their efforts toward building an effective sales path but fail to grab the opportunity to increase brand awareness at trade shows. It’s not an either/or proposition. In fact, there are many things you can do, some very simple, others more ambitious, that will not only boost today’s bottom line with improved sales but also build brand recognition and awareness that will turn your sales path into a super-highway in the future. Start seizing those opportunities now and watch both your sales and your brand awareness increase steadily toward an even more profitable future.


  • Update Your Advance Marketing – If you’re involved with exhibiting at trade shows, advance marketing is probably nothing new to you, but you may not be aware that the most effective kinds of advance marketing have evolved, and will keep changing steadily as your customers and prospects discover new ways to stay connected. Right now, social media is a big deal in marketing, but it’s not effective for everything you want to accomplish with advance marketing. Use social media to build general interest and for announcements. Don’t overlook direct invitations for customers and prospects. Craft an email invitation that gives those valuable contacts a reason to add your booth to their list of must-see vendors; yes, serious buyers go to trade shows with a list. Make sure you’re on it!


  • Top-Down Booth Branding – Design your exhibit space so that it blends brand marketing and sales support seamlessly. Start at the top with your logo and name, then your brand message, and then place messages about your products and your unique selling proposition (USP) closer to eye level. Remember that when it comes to marketing and sales, people respond more strongly to visual images than to words. Keep the text to a minimum, and be sure the fonts and colors you use are in line with your branding package, to help ensure consistency throughout the exhibit. Use as few words as you can to express an idea, and include lots of white space around any text.


  • Hitch A Ride On Social Media – One of the things social media does best, in terms of marketing, is encouraging people to share your brand, message, and products with others who may not have encountered them otherwise. How do you get visitors to send your message out into the world beyond the convention hall? Social media is a fickle master, but one of the best techniques is to create a visual that people will want to take selfies with. Design all of your visuals to include your name, logo, QR code or URL, and a hashtag, so that all that information goes along with the pictures people share. When visitors also tag the trade show in their posts, you attract more people who are actually at the show, along with others who aren’t there but are searching that hashtag because they’re interested in seeing who and what is at that show. Be sure your website’s landing page and interior content are prepared to hook those visitors who discover you on social media and watch your brand awareness grow!


Graphics —

Communicating your brand and message effectively with IGE

Our goal is to build every exhibit to match the exhibit design, so every detail of the exhibit is prepared for production by the team of designers and builders at IGE in our headquarters facility.


Fabrication materials and methods are determined based on specific needs, with careful attention to budget and installation location. When fabrication begins, it may be at IGE headquarters in Denver or in our InterGlobal Builder Associate facilities worldwide. Whether a display is fabricated from more traditional materials such as wood and laminates, or engineered using aluminum systems, tension fabric, and digital media solutions, the IGE team is dedicated to delivering the design from the studio to installation with artful precision.
Graphic services

  • Creative strategy
  • Message positioning
  • 2D design and layout
  • Exhibit branding package
  • Client review management
  • Multimedia design
  • 2D graphic design

Sign production services

  • Large format printing
  • Laminating
  • Vinyl application
  • CNC routing
  • Graphic installation
  • 3D logos
  • Direct to substrate print
  • Dye sublimation print on fabric

Digital services

  • Animations
  • Video production
  • Projection technology
  • Digital displays
  • Interactive surface displays
  • Programmable led
  • Tablets and kiosks
  • Lead capture devices

Logistics & Storage —

IGE can ensure your success with mission-critical logistics management and properties’ storage

critical logistics management and properties storage

From the time-critical deliveries of your exhibit properties to storing your booth and supplies after the exhibition, IGE provides customized solutions that ensure your trade-show is delivered with the right components, in the right conditions and on time.


Because you need to focus on the business objectives of your events, the IGE team is dedicated to providing all of the mission-critical logistical services needed to manage and maintain exhibit and event programs. From crating efficiency and secure packaging to transportation management processes, the IGE team ensures your exhibit properties arrive to their destination safely and cost-effectively.

After the event, IGE provides clients with exhibit property management services for both temporary and long-term needs. The company’s Denver headquarters include more than 50,000 square feet of warehouse space, with additional fulfillment and storage facilities at IGE Builder Associate locations around the world. Our warehouse department relies on our proprietary database management system to efficiently coordinate more than 300 projects every year.

Logistic and storage services

  • Storage – exhibits
  • Full logistics services
  • Project management
  • Full show services management
  • Installation + Dismantle
  • Turn-key operation

Trade Show Booths —

Easy Trade Show Booth Set-Ups Cut Costs, Not Impact

Easy Trade Show Booth Set-Ups Cut Costs, Not Impact

There are plenty of reasons that a business would want to take advantage of a portable trade show display booth: Using portable display cuts costs significantly and allows an entire booth to be set up without professional installation; it’s an economical way to “test-drive” a new show or market before committing to a large space or structural display for that show; and it offers companies who are new to trade show marketing a way to make a big impression without breaking the bank. Whatever the reason your company is considering using portable trade show display, the first thing you should know is that you don’t have to sacrifice visual impact and marketing effectiveness to use these economical forms of display.


  • Banner Stands – Banner stands have evolved far beyond their humble rectangular roots. These days, some of the better quality ones are designed to work together as a back wall, and they offer some creative forms with different shapes and dimensional designs. Look for stands that offer toolless banner change and, of course, high-quality printing and materials, so you’ll get the best value. Some banner stand systems feature accessory lights specially fitted to the stands, so your display grabs attention. A well-designed set of banner stands which can form a wall will fit into a container that can be transported in most passenger cars or as a piece of airplane luggage and can be set up in a few minutes by a single person.
  • Inflatable Options – Inflatable pieces are newer on the scene than banner stands or pop-ups, and they have a lot of appealing features. Many inflatables can be backlit, so they’re visible from a greater distance, and quality ones can be packed into a container the size of a standard suitcase or smaller, depending upon the piece. Forms range from towers to conference rooms, with everything from back walls to projection screens in between.
  • Possibilities With Pop-Ups – Pop-up displays are not new, but the materials used to make the good ones have improved dramatically. Carbon fiber frames offer the most outstanding performance in terms of balancing durability with lightweight, and high-end systems even feature self-locking connectors, so your team has little more to do the pull upward and jiggle to get the frame to pop up and lock in place. Fabrics and printing processes on quality units are also greatly improved over their predecessors, offering far greater resistance to creasing and tearing, and outstanding image clarity, which is especially critical in backlit displays. Some pop-up back wall systems even allow you to assemble the walls back-to-back to create a center display for an island space.


Shave Costs, Not Quality


Using portable display pieces for easy trade show booth set up can help your company make the most of your marketing budget without sacrificing your brand image or your booth’s utility. Save significantly by reducing or eliminating freight, drayage, and I&D costs. Add some accessories like shelving, tables, workstations, monitor mounts, or tablet stands, until your booth has everything your team needs to leave visitors with a memorable impression and achieve your company’s trade show marketing objectives.

Beginner’s Guide to Trade Show Labor Services

Beginner’s Guide to Trade Show Labor Services

If your company is new to exhibiting at trade shows, you’re probably excitedly brainstorming ideas for your displays, and beginning to make plans. It’s critical to understand some basics about how trade show labor services may impact the future costs of your proposed exhibit designs. You may think you’re designing an exhibit that your team can transport and set up with no professional help, but in some cases, regulations may prevent them from doing simple tasks that you’d never think you needed professional help to accomplish.


  • Logistics – Logistics includes more than what happens with your goods once they arrive at the show venue, but for the purposes of this discussion, let’s focus on those final stages that happen at the venue. Nearly all large trade shows have an advance warehouse where exhibitors and their trade show houses can send exhibit materials for short-term storage before the show. This helps ensure that everything your exhibit needs is on the site before it’s time to set up. Typically the advance warehouse is used by exhibitors with elaborate displays that require a lot of materials, but in some cases, shipping a portable display to the advance warehouse may be a smarter option than paying to put it on a plane as luggage with your booth team. If you’re considering shipping portable display material for a booth you plan to set up yourselves, be sure the venue will allow you to pick up and carry your own equipment within the venue; sometimes, this is not permitted. Find out what each show offers and what makes the best sense for your purposes.


  • Know The Rules For Each Show – There can be a lot of variation in the rules between different venues and shows, so it’s important to check every venue’s rules before finalizing plans to exhibit there. Last minutes changes can be costly, so you want to make sure you’re always on top of what’s coming. U.S. trade show venues have some general exhibit rules and regulations that are often the same from one venue to the next, like height restrictions and what types of exhibits can be installed in each type of booth space. Make sure you know what your shows’ rules are for set-up and dismantle times; many shows charge a penalty for opening late or closing early.


  • I&D Labor And Supervision – One of the biggest variables you’ll face is the regulations regarding Installation and Dismantle (I&D). Most venues will allow exhibitors to install their own equipment, as long as the installation is tool-free, and doesn’t require using a ladder. Some venues allow exhibitors to do simple electrical connections and cabling on their own, while other venues require that these tasks be completed by certified workers. In other cases, the municipality or venue will require that exhibitors hire union laborers through an appointed General Services Contractor to do all of the I&D work. If you find yourself in this situation, you should consider hiring your own contractor to supervise the GSC’s laborers. Having an advocate who is directly accountable to you for the work being done correctly and on time helps you avoid delays and extra charges.

Trade Show Marketing —

Adopt These Merchandising Strategies For Your Trade Show Booth And Watch Your Sales Explode

Adopt These Merchandising Strategies For Your Trade Show Booth And Watch Your Sales Explode

By employing some powerful merchandising strategies and retail psychology, your company can improve its trade show merchandise sales performance dramatically. Start by determining whether you need a showroom or a storefront style display to most effectively merchandise your specific products. If your products are portable and customers will buy and carry them away, you should be using storefront-style merchandising. Showroom-type merchandising is meant for products that customers will order on the spot and receive later. It’s a common mistake among trade show exhibitors to use showroom-style merchandising for portable products, and that can lead to lost sales.


  • A Balancing Act – Showroom-style merchandising uses a display of one example of each product. Trade Show Exhibitors find this style of merchandising appealing because it makes it easier to keep the shelves neat and it’s easier to keep items from being broken or stolen. Unfortunately, this merchandising model is a fairly strong deterrent to buying, if the products are things the customers expect to buy and take with them. Customers are more likely to buy things they can freely pick up and examine themselves, and less likely to buy things they have to ask a salesman to go get for them. If you’re selling these portable products, put multiples of each product on display, let customers handle them, and add staff to your booth if you need help keeping an eye on things.


  • Set Your Display In Motion – Repeated studies on retail sales and merchandising have determined that including a kinetic element in a merchandise display increases sales. Motion attracts attention. If your product moves, be sure your display includes a prominent spot like a display table where visitors can see the product in motion and, if safe and feasible, to pick it up and check it out for themselves. If your product moves, but it’s not something you want people picking up, be sure to create physical barrier that still allows them to watch. If your product doesn’t move, and you are creating a purely decorative kinetic element, consider placing it up higher, so that it’s visible from farther away.


  • Prevent Traffic Jams – Having too many people in your booth is both a great thing and a problem that can cost you sales if your trade show booth design isn’t adequate. When your floor plan creates a bottleneck, people tend to get stuck in places where they’re blocking your merchandise display from the view of passers-by. You can help prevent these issues by laying out your exhibit in a way that creates a route for people to enter and exit without having to backtrack. Placing large shelving units perpendicular to the aisle also helps to ensure that at least some of your merchandise will be visible from the aisle, even when the booth is crowded.


  • Prepare For Checkout – Equip every member of your booth staff with a portable payment-processing device, so they can all be at the ready to check customers out as soon as they’re done shopping. This helps move people along more quickly so there’s room for more people to come in and look around, and it prevents customers from getting impatient with the wait and leaving before making their purchase.

Trade Show Booths —

8 Ways To Make Your Trade Show Booths The Best In Show

8 Ways To Make Your Trade Show Booths The Best In Show

Since you put time, money and effort into your corporate trade show booths, you want to do everything possible to optimize results at every function. Some business owners leave these results to chance, but you’re smarter than that. You know that dominating the showroom floor requires careful planning, strategizing and, most importantly, proper execution.


If you’re ready to command attention at the next live convention and ensure your trade show booths are the best in a show, consider these 10 tips:


  1. Go bold with your trade show booths: First and foremost, always make sure you exhibits and designs are engaging, captivating and compelling. Work with a leading design team to give you a cutting edge look that instantly builds buzz.
  2. Plan your location: When it comes to living marketing events, location is truly everything. The prime showroom spaces often go quickly; always contact the venue in advance for a floor plan, so you can strategize the best place for your display during the function.
  3. Prep the team: When it comes to manning and designing trade show booths, it’s not enough to just have product and service knowledge. It’s critical that your employees are welcoming and approachable throughout the event. Smiles, eye contact, and pleasant attitudes all around! If you want to really stand out from the competition; have one exhibit “host” ready to meet, greet and direct visitors to the appropriate person.
  4. Host a contest: Create a contest that requires participants to fill out a contact information sheet in order to win. They will get the chance to bring home a prize, and you instantly have a new list of leads to enter into your database.
  5. Brainstorm an event specific promotion: Do you want to make the guests at your trade show booths feel extra special? Design a promotion that can only be redeemed during the function itself.
  6. Create your social media marketing plan: Sure, you’ve posted all about your upcoming trade show exhibits on social media, or at least you should have.  But, how do you plan to use social media marketing during the live event? If not, it’s time to create one. Have your team take photos with the crowd, announce your contests, create status updates and then post, post, post throughout the day. Encourage your followers to tag themselves to widen the range of your brand exposure and tap into other online social networks as well.
  7. Prove you’re an industry leader: You and your biggest competitors may be in the same line of business, but there’s no doubt that your business is unique. Take the time to create white papers or give a speech on a current industry trend to demonstrate why you are the one to watch in your vertical.
  8. Have a giveaway: If you’re not a huge fan of handing out free trinkets, not a problem! You can opt to give out trial sizes of your products, instead. It’s the perfect way to extend the reach of your brand while getting your merchandise into the hands of your specific consumer demographic.

Trade Show Displays —

From Booths to Accessories, Trade Show Display Rentals Can Save You Money

Many companies have made the investment in a trade show display of their own. Like buying a home, marketing managers and company officials feel that renting is a waste of money compared to owning. Given a good trade show rental booths price, a company can usually repay the costs if they do more than two or three shows per year. After making the purchase, they figure they will probably not have to worry about buying again for an average of five years. Even with accessories such as carpets, table, chairs, and wastebaskets, buying seems like a good idea. However, there are hidden and unforeseen costs to owning a display, and they really add up. Trade show display rentals that include booths and other furniture is a sound approach in many situations.



When Is Trade Show Display Rental A Good Value?

Just like your home, a booth display needs repairs, maintenance, and updating, which cost money. And even if someone owns their home, they might rent a hall for a party rather than add a huge addition to accommodate an occasional event. The same idea applies if you own your own booth display; there are times when paying to rent equipment may occasionally make more sense than buying additional pieces.

For example, if you usually have a 10′ booth, you might want to expand to 20′ or 30′ for a particular show. Maybe your company has a new product or you are celebrating a company anniversary and you need a larger space. You might even want to test whether having a bigger display makes a difference. If you have a busy show schedule, you might occasionally have a conflict when two events occur at the same time. Renting and additional display can help you eliminate that conflict by allowing your company to attend both events. Renting components to add to your booth can help you meet your immediate needs without a substantial purchase. It can also help you to see if the additional investment in a bigger display is cost-effective.

As new booths styles and methods of trade show marketing come into vogue, you may wonder if you would like a new inflatable model or a display with a conference room. Before jumping into a purchase, a trade show booth rental can help you decide which display offers the function you want and need. Bringing technology to the booth may require a new layout, as well. Renting can help you decide whether or not you want to buy.

Cost Advantages Of Renting

Though trade show display rental can be a stopgap measure, some exhibitors love other advantages of renting. When you rent from a vendor with a local presence, the vendor will transport the exhibit to the show, which can save you hundreds of dollars in shipping. The items you rent will be brought to your space and then picked up, without your team having to worry about shipping them home. You save in shipping, handling, and I&D costs, which often offset the cost of the rental.

If you see the virtue of renting components when you need them, you may still opt to ship other booth furniture to shows. You can also rent chairs, tables, computer equipment, and small equipment such as waste paper baskets, stools, and projectors. The rental cost may seem only slightly more than buying the items outright, but don’t forget to add shipping and storage costs.

Whether you are talking about items large or small, a quick analysis may prove that a trade show display rental is a good value for many events. Your local trade show exhibit company can help you run the numbers to decide when renting makes sense.

Trade Show Exhibits —

Three Undeniable Benefits Of Using A Trade Show Exhibit Rental

Three Undeniable Benefits Of Using A Trade Show Exhibit Rental

Live event marketing grants business owners in every industry extensive promotional benefits, making them a great fit in virtually any promotional mix. Working a convention allows your company the opportunity to establish industry relevance on an up close and personal level with everyone walking the showroom floor. You and your team will also have the chance to establish critical corporate relationships and affiliations during your time at the function. Most importantly, exhibiting gives you the chance to size up the competition, a key component in successfully staying on the cutting edge of your corporate niche.


Choose The Right Display Option For Your Business


The biggest resource you will need to dominate the showroom floor is a well-designed trade show exhibit rental booth. Your display, in many cases, marks your company’s first and sometimes only chance to make a great impression on the crowd; it is critical to have an eye-catching and informative stand representing you at any live function.


Many entrepreneurs initially assume that procuring their own exhibit can be cost-prohibitive. While it’s true some of the larger displays and booths can come with a hefty price tag, cost does not have to be the reason why your organization can’t participate in the most relevant industry events. If you are concerned about buying a display outright, a trade show exhibit rental can be a perfect solution.


The Advantages Of Using A Trade Show Exhibit Rental


What can you expect when using a trade show exhibit rental? The first thing you will notice is how this strategy instantly increases the overall return on investment for any given function. A trade show exhibit rental is a fraction of the cost compared to purchasing a booth. Your trade show exhibit rental will instantly reduce the collective expenses associated with working an event. You still have access to all of the benefits other exhibitors have, with less overhead.


Beyond cost alone, a trade show exhibit rental also delivers streamlined planning and event efficiencies. Working a function of any size, and of any duration, means having to coordinate a comprehensive list of details. Renting a booth means you instantly create much-needed bandwidth for your team to focus on other factors, instead of getting consumed with designing an exhibit rental from scratch. You will still enjoy optimal customization to ensure you get the visual impact you are looking for, without having to spend an exorbitant amount of time putting together an original, purchased display.


Finally, when using a trade show exhibit rental, you will enjoy the ultimate experience in versatility. Are you exhibiting at various size venues? Not a problem; renting a different sized display for every function will give you a perfect exhibiting fit every single time. Do you have a new product to launch? Go for it; using a rented display means that you can modify your display whenever you need to, without having to start the design process over and incurring the expense of a new stand. Most importantly, using a rented display means you will not have to worry about your investment looking dated or obsolete; instead, you can refresh and update your configuration as needed to continuously stay a step ahead of your competition.

Trade Show Booths —

Rental Display Booths Keep Your Trade Show Options Open

Rental Display Booths Keep Your Trade Show Options Open

If your company exhibits at trade shows, you know it can be a challenge to keep your display exciting and fresh while staying on budget. You want to showcase your newest releases and you need the ability to adapt to differing booth sizes from show to show. Rental display booth offers a huge range of choices and options to create an exhibit that’s fine-tuned for each market, promotion, or season. If you work with a trade show house that offers custom graphics on rental display, your rental display will reflect your company’s brand and message and impress attendees with its polished and unified appearance while providing all the functionality your team needs to be successful at that show. Whether you’re renting a few pieces to achieve a specific objective or an entire booth, rental exhibit from a full-service trade show house offers all the choices you’ll need to make the perfect display for every show you attend.


  • Shift The Spotlight – Your marketing plan may require changing your trade show displayfrequently to spotlight your latest and greatest products or packages. Perhaps you need to change things up in order to target a specific market, or you shift modes seasonally. When your business requires frequent changes of scenery from its trade show display, rental can offer a simple and economical solution. Add custom graphics to those rental pieces and you’ve got a display booth that reflects the ideal image for every marketing opportunity on your calendar.


  • Adaptable Use – Most companies who exhibit at trade shows end up using more than one booth size or configuration over the course of the year. The rental display is ideal for helping your shift from standard booth spaces to islands or peninsulas and back, on demand. Expand or streamline as you need; choose the rental display pieces that create a look that highlights your brand image while offering your team all the utility they need to conquer the goals you set for each show.


  • Technology – Interactive and multimedia displays can be extremely effective trade show marketing tools because they draw attention using motion, color, and sound, and they give attendees a reason to come closer, so your team can start a conversation. Whether you’re considering a wall-sized projection screen, a set of workstations for visitors to experience your latest game or app, or tablet-based interactives, you can field an impressive technological display without committing to a huge investment. Take your new presentation out for a spin to see how well attendees respond or change the presentation entirely to drive interest at each show. However your marketing plans make use of technology at trade shows, rental pieces can support those plans economically.


Maximum Flexibility, Minimal Costs


In addition to all of the flexibility offered by rental display booths, consider your potential savings in storage, freight, drayage, and I&D. With quality custom graphics and some design creativity, you can achieve a unique look for your trade show booth using rental display and effectively manage costs at the same time.

Trade Show Displays —

Maximize Guest Engagement With Your Trade Show Displays

Maximize Guest Engagement With Your Trade Show Displays

Working trade show displays at any venue requires carefully strategizing the overall execution of your live presentation. With so many competitors vying to steal the crowd’s attention, most exhibitors only have minutes, sometimes even seconds, to successfully connect with each guest and effectively convey what their brand has to offer. Otherwise, any visitor stopping by your trade show displays will quickly move on to a more captivating trade show exhibitor.


Follow These Three Tips To Yield Maximum ROI With Every Booth Visitor

Are you ready to effectively maximize engagement with every visitor to your trade show displays? Following three simple tips can enhance the connection you make with your audience. These tips include:


Pique Their Interest

Your trade show displays will often be the first impression you make with many of the event guests. Set up your stands to visually compel and pique the interest of every passerby. How? Ensure your overall setup showcases your brand and instantly lets the crowd know what types of problems or issues your business can solve for them. Additionally, you will want your exhibits to feel easily accessible and inviting. Organize your products by category so your visitors can immediately see what your company has to offer. These first steps will go a long way in making everyone who stops in want to stay a while and learn more about your organization.


Up Your Interactive Component

Including innovative technology can make your overall exhibit user-friendly and interactive. If you don’t have a big budget to spend on the latest innovations, not a problem! You don’t have to simply rely on gadgets to encourage interaction with every visiting guest. You and your team should also showcase your specific products and offer samples for the crowd to get their hands on. You can also offer live product demonstrations to further engage with your guests. Or, consider offering live entertainment at your booth. Giving your attendees something to watch and respond to will increase the odds that they will stick around to discuss your services and communicate your brand.


Make Your Industry Insight Obvious

Finally, with so many industry competitors milling about the venue, attendees can find themselves hard pressed to distinguish specific differentiators across various organizations. Make it as easy as possible for them to determine why you are an industry leader. Showcase your brand to illustrate your specific industry expertise. Use your trade show displays to effectively convey what you do and why you are an industry-leading brand to encourage a guest stop in.


Prep Your Employees To Keep The Lines Of Communication Open

Your exhibits mark only the first step in maximizing guest engagement. While your stands will draw in the crowd and have them asking for more, it’s up to your staff to effectively sustain that attention. Work with them to understand how to successfully interact with prospective customers at a live trade show marketing event. Knowing how to ask insightful, open-ended questions will allow for invaluable consumer insight while it keeps the conversation moving forward towards the ultimate event goal: a sales conversion.

Trade Show Marketing —

How Unique Retail Trade Show Stands Increase Sales

How Unique Retail Trade Show Stands Increase Sales

Developing a trade show exhibit specifically for retail sales takes good merchandising techniques, just like it would in a retail storefront. If your company is already selling retail merchandise at trade shows, you’ve probably invested a great deal of time and money in your exhibit design, and in training your sales team. You’ve taught them to upsell and accessorize, how to get customers to imagine how much pleasure or benefit they would gain from purchasing your products, and never to miss an opportunity to ask a figurative “Would you like fries with that?” These are all powerful, proven sales techniques, and nothing compares to a well-trained salesperson using them. You can further your sales team’s success by using these techniques in a different way on a series of unique retail trade show stands.


Increasing Sales at Retail Trade Show Events

  • Help Them Picture Themselves – Presumably, you’ve already got a strong understanding of your buyer personas, and what motivates them to buy. If you’re a clothing brand, it might be comfort, style, or cachet. If you sell window replacements, your buyers are probably motivated by things like the comfort and safety of their families, appearance of their homes, and energy savings. Design a series of banner stands that depict people like them who are already enjoying those benefits. Each banner in the series should feature your logo for consistency, but every banner can show different people enjoying themselves because they have your product: Relaxed people wearing your clothes on a sleigh ride, or a family sipping cocoa and enjoying a board game in their snug home fitted with your windows.
  • Make It Obvious – Some products require some explanation, and that’s done most effectively with pictures. What is this thing and what does it do? Why is it different from other products I’ve seen? Depict the answers to these questions in a series of banners and your customers will take it all in with a glance. They’re more likely to be receptive to your sales team when they have a basic understanding of your product.
  • Let Them See The Fries – When you help customers to see how your products work together, you make them more likely to buy when your sales team offers the fries. One extremely effective way to do this is using selective color photography on a series of banner stands. Again, each banner should feature your logo in its usual colors to promote brand recognition, but the photographs on the banners are black-and-white, except for your products. The entire photograph gives the background information (this couple is enjoying a perfect autumn hayride), while the color portions highlight the products themselves: “Oh, they’re not only wearing the shirts I can see on the rack over here, but also these soft, warm hats and fingerless gloves. Where are those?” Clearly, these people are enjoying themselves more because they also got the hats and gloves. And that, ladies and gentlemen, is the power of smart banner stand design for retail sales.

Trade Show Exhibits —

Don’t Just Compel – Convert With Your Corporate Trade Show Exhibits

Convert With Your Corporate Trade Show Exhibits

It’s no secret that trade show exhibits offer a myriad of marketing benefits. Working an event means having instant access to an entire venue of prospective leads that you and your team will get to engage with on a face-to-face level. While all business owners attend an event hoping to capture crowd attention and compel leads, many business owners miss a major marketing opportunity present at any given event: converting booths guests to customers.


Follow These Tips To Optimize Booth Conversions

Knowing a few critical tips to incorporate within your trade show exhibits can make the difference between merely compelling guests and converting them. When working trade show exhibits, stay focused on conversion results by:


Securing A Meeting Space At The Venue

A crowded venue means access to a large group of consumers, however it can also be noisy. Many entrepreneurs find themselves straining to be heard over the background bustle. Whenever possible, secure a separate meeting space at, or close to, the exhibiting venue. Having a separate space provides an ideal setting for taking exhibit conversations to the next level. You and your meeting guests will be able to focus on their specific requirements, discuss price, create contracts, and privately close the deal.


Pitch Practice Makes Perfect

Guests at your trade show exhibits will only listen to your pitch for a few seconds before zoning out. Maximize impact during those precious few moments by honing your exhibit pitch. Work with your entire team to strategize a pitch that instantly describes what you do and why your visitors need it.


Know Who’s Who Before The Function

Knowing in advance who will attend the event can allow your team to strategize an approach that will best resonate with the crowd. Contact the venue in advance for a list of companies exhibiting, and/or representatives who will attend the function. Use that list to leverage your overall approach and strategize to maximize market research and results throughout the event.


Use Technology And Innovation To Stand Out

Some function attendees will arrive at trade show exhibits ready to make a purchase. Increase your chances of standing out from the competitive crowd by using technology and innovationthroughout your displays. Stream videos on flatscreens, use tablets for customer games and/or surveys, run product demonstrations on laptops; in short, do whatever it takes to use technology to prove you have a cutting-edge, innovation-savvy organization capable of handling their business needs.


Use Social Media To Get The Word Out

Social media offers a multitude of ways to warm up prospective leads to your brand before they attend trade show exhibits. Post updates to your blog and other social media pages to build up brand buzz and get the crowd excited to see what you have to offer come game day.


Don’t Forget The Call-To-Action (CTA)

Don’t just tell visitors what you do, direct them on what you’d like them to do next. Include a call-to-action in all of your marketing materials and in your pitch. Directing them to sign up for a free trial or to visit a specific website page can keep you moving towards a close.

Trade Show Displays —

Trade Show Stands Offer Flexibility, Portability, Economy

Trade Show Stands Offer Flexibility, Portability, Economy

If your trade show marketing plan is built around portability, flexibility, and frequent graphic updates, building your booth display using trade show stands may prove an excellent value. Thanks to the modular design of a banner stand-based display, you can pack an entire 10-foot backwall with shelves into a pair of cases that can be shipped or transported in most passenger cars. With features like retractable banners, a single person can easily set up the entire display, too.


Advantages Of Using Trade Show Stands


  • Simple Set-Up – Premium quality banner stand systems include smart design features like tool-free set-up, and retractable banners, so that even if you’re on your own for setting up your booth, you’ll have it done right, in no time flat.
  • Easy Transport – A 10-foot backwall made with trade show stands and custom graphical banners weighs quite a bit less than a single-panel backwall, and it’s much easier to move. Packed into its shipping cases, a modular system based on banner stands keeps everything you need at hand. A retractable banner system eliminates the issues of trying to keep your banners safe during transport, and makes it easier to pack and unpack your graphics without scrunching any edges or creasing the panels.
  • Customized Display Accessories – Does your booth need literature racks? Do you need shelves to display demo models or merchandise? Maybe you’ve been wishing to add a multimedia or interactive element to your booth, but were concerned over complicating your set-up. The great thing about a portable display system is that it gives you so many options in terms of what you can display and how it’s displayed. You don’t have to sacrifice wow factor and functionality for convenience with a well-designed portable display system.
  • Pull A Quick Change – Because portable display systems use banners that are easily removed and replaced, they offer an economical way for your company to target a specific product or line at one show and throw the spotlight onto a different product when you’re in a different market. Make seasonal updates or feature new products; the possibilities are endless. Retractable banners are far less expensive to have printed than solid backwall panels, and they can be changed out in minutes.
  • Configuration Options – Whether you need to adapt to different booth sizes and shapes, or want the flexibility to move your larger graphics around the booth to grab more attention, trade show stands give you far more options than any solid backwall could ever dream of.
  • Spread The Word – Trade show stands can help you spread your message around the convention hall by placing your banners in key locations outside your booth. Put them in places people are likely to spend time, like hallways outside panel rooms or restrooms, in the dining area or the lobby. Those additional exposures to your message keep your name and logo fresh in everyone’s mind, so they’ll be more likely to seek your booth out on the show floor.

Trade Show Marketing —

Top 5 Secrets To Success For Your Trade Show Event

Top 5 Secrets To Success For Your Trade Show Event

Every exhibitor desires to be successful, but not every exhibitor knows how to achieve success. There are a lot of different ways to make your trade show display successful, but there are some ways that work better than others. Below, we will share five of the most important secrets to success.


Top 5 Secrets to Success at your Next Trade Show Event

1. Know Your Audience

Whether you are designing a trade show display or starting a business, knowing your audience is imperative. You need to figure out who your target customers are, where they live, what they like, what they do in their free time, and what their needs are. This information will provide the foundation for designing an effective booth. Every consecutive decision you make will be based on knowing your audience.


2. Communicate With Individuals In Your Target Market

Simply knowing information about your target market is not enough. You also need to have conversations with individuals in your target segment. They can provide invaluable insight as to how you should design your booth to best appeal to those consumers. There are many different ways to communicate with them; online, over the phone, or in person. Focus groups have proven to be extremely effective in getting to know your audience and how to best appeal to them.


3. Find Something That Can Make Your Trade Show Display Unique

The next secret to exhibiting success is to figure out a way to make your trade show booth unique. What can you do that no one else is doing? How can you choose designs, colors, and graphics that will capture the attention of attendees and draw them into your booth? These can be difficult questions to answer, but they are absolutely essential. You can have the most charismatic, amazing staffers and excellent products, but it does not matter much if you can’t figure out a way to get attendees to visit your booth in the first place.


4. Staff Your Exhibit With The Best Employees You Have

Many exhibitors make the mistake of focusing only on their exhibit design and promotional materials and neglecting one of the other main keys to exhibiting success, their employees. Make sure you are staffing your trade show display with your best employees, preferably those with very strong interpersonal skills. After all, if you have an amazing booth and incredible giveaways, it may not be enough without staffers that can provide visitors with excellent customer service by answering any questions they have and even following up with them after the event.


5. Determine How To Measure Success

Finally, there is no way to know whether you are experiencing success unless you clearly define it. Therefore, take some time to think about what your goals and objectives are. Be sure that the goals you write down are measurable. Also, if you want to keep your team motivated, it is important to celebrate wins together. That means it might be wise to set some short-term goals in addition to long-term goals so that you can have something to celebrate sooner than later.


Keep these tips in mind when you exhibit; they are sure to enhance your ROI.

Banner Stands —

Four Ideas For Using Banner Stands at Trade Shows

Four Ideas For Using Banner Stands at Trade Shows

Businesses that exhibit are faced with the challenge of utilizing a variety of resources to try to capture the attention of their target market and persuade them to purchase products or services. One tool that many exhibitors choose for trade show events are banner stands. Because they have been used by so many companies for so many different reasons, lots of people may take these portable systems for granted. It is best to recognize the fact that banner stands are extremely useful for many different purposes. Below, we will share four ideas for using banner stands at shows and conferences.


#1 – Banner stands can be used to provide instructions and direction to visitors.

One simple but effective way to use a stand is to give information or instructions to attendees. This accomplishes a few different things. One, when an attendee arrives at an event, he or she may not know exactly which direction to head. Event organizers can use a stand to direct visitors in the right direction. Two, an exhibitor can use a stand to invite attendees to visit their exhibit and check out their products and services. Their simple, sleek design makes these portable displays both noticeable and effective.


#2 – Get the word out about new and modified products.

Are you planning on releasing a new product or service in the near future? Maybe you are just making some awesome modifications to a current product. Either way, portable displays are a great way to get the word out about a new or enhanced product. Featuring a picture of the product on your display is usually a very effective method. Additionally, passing out samples of the item to trade show visitors is a great way to win people over.


#3 – Diversify your target market by appealing to a new audience.

Has your company recently decided that you want to expand your target audience? Maybe you are launching new products or services in order to attract a new segment of consumers. Or perhaps you are trying to present your current products or services in a way that makes them more attractive to the new segment. Banner stands can be customized to reach a whole new audience. So much of attracting the attention of attendees has to do with the design of your portable displays, including theme, colors, graphics, and messages. Design your portable displays to reach the chosen market segment.


#4 – Encourage attendees to visit your website.

Do you want trade show visitors to check out your website? What about your company Twitter, Facebook, Google Plus, or Instagram accounts? Portable displays are a great way to encourage attendees to visit your website or social media platforms. Not only can you use a portable display to feature your URL, Twitter handle, Instagram handle, and more, but you can also get creative with it. For example, you could use a portable display to give visitors a promotional code that will give them a certain percentage off of an online order. That gives people incentive to not only visit your site, but to make purchases as well.


Contact IGE for more ideas on how you can use banner stands at trade shows and conferences.

Trade Show Displays —

Designing A Trade Show Display That Does More Than Look Cool

Designing A Trade Show Display That Does More Than Look Cool

Designing a trade show display is a really exciting prospect because there are so many opportunities and ideas, and, of course, one of the important goals is to create something that is visually appealing, and makes people stop and take note. Building that “WOW!” factor can be a lot of fun, which, unfortunately, leads a lot of exhibitors to set their enthusiasm for the project ahead of the less-exciting strategy needed to build an exhibit that’s not only appealing, but effective in achieving their marketing objectives and sales goals. This is a significant investment, and you need a display that does more than look cool.


The Perfect Trade Show Display Experience

  • Nail Down What You Need – We know it’s tempting to start whipping out sketches of what your future exhibit might look like, but before you do, spend some time evaluating what you want to accomplish with that custom exhibit, and turning those wants and needs into specific, achievable objectives. There will also be broader objectives, which are harder to quantify: Brand recognition, for example. Once you’ve laid out your hard objectives and more generalized goals, think about what else your exhibit might be used to accomplish. Maybe your goals involve specific sales and lead generation numbers, and your generalized goal is to increase brand awareness in a specific market. If you plan your exhibit thoroughly, you can also stimulate social media presence and sharing, which boosts your Return on Investment (ROI).
  • Identify The People You Need To Reach – Once you’ve laid out what you need to accomplish, the next step is identifying the people you need to reach, in order to achieve those goals: Who is the target audience? You may discover that you have different targets for different goals; for example, the people who are most likely to share on social media may not be the same people as your most likely buyers. Obviously, the likely buyers are the ones you should most precisely aim for, but those social media sharers can also help your efforts, so don’t miss an opportunity to dangle a shiny bit of encouragement in front of them, too.
  • What Will Attract (Or Repel) Those People? – Combine your knowledge of your target audience with your own objectives, to figure out what you can do to attract the people you need, avoid turning those prospects off, and put them in a receptive frame of mind for what you want to achieve. For example, if you’re retailing and your target market is fairly broad, you want a trade show exhibit that invites people to come in and interact with your products and team, and leads them along a literal sales funnel path. If you’re selling service contracts or wholesale merchandise, you probably have a longer sales process, and an exhibit that feels more secluded may help you keep your prospects in your range of influence longer.

Now Comes The Fun Part – Trade Show Design

Once you’ve made a plan and determined whom you most need to reach, it’s time to start designing a trade show display. Building an exhibit that is effective for your specific objectives starts with choosing the right floor plan, then carefully using every cubic inch of space from front to back, floor to ceiling. Broadcast your brand message from the highest point, and work your way down to eye-level call-outs of your Unique Selling Points (USP) and product features and benefits. Be sure your exhibit gives people a reason to enter, and then leads them along a sales path, from awareness to interest, on through to a buying decision and purchase action.

Retail Environments —

Boost Trade Show Sales With Convenient Merchandising Stands

Boost Trade Show Sales With Convenient Merchandising Stands

If your company is looking for the right fixtures to display merchandise effectively in your trade show booth, there is a wide variety of convenient merchandising stands, shelving units, and individual shelf stands on the market today. Start planning your trade show display by deciding whether your product and sales style will be best supported by storefront-style merchandising or a showroom-type display. Typically, storefront displays work better for merchandise that customers will buy on the spot and carry away, while showroom displays are better suited if you’re selling products that will be delivered to the customer after the show. Many of the same retail psychology principles that apply to merchandising in a brick-and-mortar store also apply to your display, though you’ll have far less space to use, so it’s imperative that every inch of your display is optimized for selling.


  • Shelf Units – Shelf units yield a lot of display space from a small amount of floor space by going vertical, and they also give you extra space for large graphics that help spread your visual branding and message. Plan carefully when you want to incorporate shelf units into your booth, especially when it comes to traffic flow. If the placement of your shelf display creates a bottleneck for people who want to get in and out, they’ll spend less time looking at your merchandise, if they get to it at all. If people walking on the aisle see a traffic jam in your booth, they’re more likely to keep walking, and if the people who are already in your booth are blocking your products from view, the passers-by have no reason to come back later. Placing the shelves perpendicular to the aisle ensures that at least some of your products can be seen from the aisle, even when the booth gets crowded.
  • Display Tables – When you put your product on a display table, you immediately set it apart and give visitors a reason to wonder what it is and why it’s special. Having your product on a table is also a strong invitation for visitors to come and get a hands-on demonstration. Your team gets an extended opportunity to interact with those visitors while they try out the product, and both of those things increase your sales.
  • Shelf Stands – When you’re dealing with limited booth space and cannot fit either a full-sized shelf unit or a table into your display, look for a banner stand system that offers shelf stand accessories. These smaller, individual shelves are ideal spots to display small merchandise and, of course, that merchandise will be next to a huge banner that can be used to attract traffic and generate interest in the product. When you’re displaying merchandise on individual shelves, be sure your booth team is aware that they may need to offer some friendly encouragement to visitors to pick up and handle those items. It’s a very fine distinction between the message that this is something special and the message that this thing is too special to just pick up and check out. Some visitors will err on the side of caution, so make sure they know they’re welcome to handle and try those items.

Trade Show Marketing —

3 Easy Ways To Improve Trade Show Marketing With Social Media

3 Easy Ways To Improve Trade Show Marketing With Social Media

Especially if you are running a small to mid-sized business, you may find you’re running at maximum capacity to keep up with fielding an effective presence at trade shows. Trade show marketing is continually evolving, and it can be a struggle to keep up with the latest ideas, techniques and tactics. Combining social media marketing with your trade show marketing plans sounds like it could be expensive and time consuming. Large companies spend a lot of money on social media marketing, as well as research and development of new ways to profit from social media marketing. You can actually take advantage of their research and experience by adapting and using some of their strategies for your own gain. Don’t make the costly mistake of trying to ignore social media marketing. You don’t need a dedicated department to gain significant benefits from adding some social media marketing tactics to your trade show plans.


How Do Trade Show Marketing And Social Media Marketing Fit Together?

Trade show and social media marketing feed into each other in a way that causes your brand and product exposure to grow like a snowball rolling down hill. Yes, you’ll put in some work to make the snowball and get it to the top of the hill, but once you’ve done that, it will begin to expand on its own as it gains momentum. Here are some of the simplest ways to incorporate social media marketing into your trade show plans. The tactics may be simple, but the results can be quite impressive.

  • Hitch A Ride On A Hashtag – Hashtags are the single most important thing you can learn about social media. It’s far too complex a topic to explore here in depth, but one way you can use them immediately, to great effect, is to include the most popular hashtags that are genuinely applicable to your every post. For example, if you’re posting about your booth at South by South West, includes your own tags and #SXSW. Most large events have several tags, so do some homework and find out which are the most popular ones that apply to your post. Doing this means that your post will gain much broader exposure as people search for the more popular tag you’ve included. Free publicity.
  • Investigate Instagram – Instagram is arguably the most valuable social medium for businesses. There are several points to support that argument. Instagram allows longer posts than Twitter, so you can post in Standard English instead of cryptic jibberish. Instagram is, obviously, visually driven, so you get to use photos and graphics with click-through links on your posts. Unlike Facebook, Instagram doesn’t throttle your posts to the point that no one sees them. When an Instagram user makes posts, his connections see that post. The frosting on Instagram’s cupcake (and many will tell you that the frosting is the best part!) is their auto-post interface. It’s reliable and most Instagrammers use it to cross-post their Instagrams to all of their connected accounts. That means when someone posts about your business on Instagram, it’s highly likely that it will also go out on Twitter and Facebook at least, and possibly other media, as well.

Plan For A Post-Worthy Trade Show Display

You don’t need a giant budget, a super-model, or a giant Ferris wheel to create a post-worthy display. One cost-effective way to make a post-worthy display is to use banner stands. Place one near your booth with a great photo, graphic, or saying, and a hashtag on it; pick the right thing and people will line up to take a picture with it. Create a series of banners and place them around the venue for a photo scavenger hunt, which, incidentally, is a rather popular pastime on Instagram. It may sound like a silly idea, but you may find it surprising how willing people are to do these kinds of fun, silly-sounding things.

Trade Show Exhibits —

How To Utilize Your Trade Show Exhibits In Multiple Settings


The design and creation of a trade show exhibit involves a lot of time, effort and resources. That is exactly why you should be able to use your displays in a number of settings, not just trade shows. While trade shows are a great place to get your business and your products noticed; there are a plethora of other ways your company can market and network, as well.


Form your Trade Show Exhibit Around Your Specific Mission

One way to maximize your ability to reuse your displays is to design the exhibit around the specific mission and vision of the company. The exhibit should represent the unique features of your business, and should therefore be deigned with a company focus, rather than an event focus. If you design your portable booth around a particular event, you will only be able to effectively use that exhibit at that event. Instead, design your display with multiple uses in mind. Pick features that will work in a variety of settings, and that are easy to reuse. This way, your trade show exhibits will go beyond trade shows. You will be able to use them at corporate events, annual meetings, conferences, and other special events.

Choose Your Handouts And Giveaways Wisely

Another way to maximize your ability to reuse your trade show exhibit is to have a broad vision when it comes to handouts and giveaways. At every event you are going to have event-specific information in your display, but handouts should not be one of them. Brainstorm ideas on giveaways and handouts that will work in a variety of settings. Giveaways are a great opportunity to put your company’s information into people’s hands. Your handouts should answer basic questions about your company’s message, vision, and purpose. They should also be useful and valuable to guests and target customers; which will create buzz about your trade show exhibit. A great benefit to choosing handouts that work in multiple settings is that overstock won’t matter; you won’t be wasting resources because you can save them for your next event.

Staff Training Is Very Important

Well-trained staff members are the key to having a display that works anywhere. If they are trained to engage with guests and to create a great customer experience, they will be able to connect with people wherever they go. Your team should be charismatic and energetic about meeting potential clients. They should also have the capacity to read an environment and react appropriately. Therefore, pick and train the right team with the same amount of care and time you put into creating your visual display. All of these elements combined will allow you to get the most bang-for-your-buck by getting a lot of use out of your exhibits.