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Renting vs. Building: Why Trade Show Exhibit Rentals Are a Smart Choice

business people agreeing to exhibit rental

If you’re getting back into trade shows after the COVID-19 pandemic, you may not be ready to invest in building a brand new exhibit. Fortunately, there is another option: custom exhibit rentals. When you rent an exhibit for a trade show, you get to save on the cost of refurbishment, logistics and storage without sacrificing a quality, custom exhibit. 

Let’s explore the advantages of renting trade show booths over building them from scratch. 


One of the primary reasons to choose a trade show exhibit rental is its cost-effectiveness. Building a custom booth requires a significant upfront investment, as you are buying the structure outright. 

A trade show exhibit rental, on the other hand, is a budget-friendly option because you’re only renting the exhibit. With this option, you can access high-quality, professionally designed exhibits without the need for substantial capital expenditure. 

Flexibility and Adaptability

Renting trade show exhibits provides a level of flexibility and adaptability that is hard to match with a custom-built booth. With rentals, you have the freedom to change your booth design, layout or size based on the specific requirements of each trade show. 

This adaptability allows you to align your booth with evolving branding strategies, product launches or targeted audience preferences. Whether you want a larger space for a high-traffic show or a more intimate setup for a specialized event, trade show exhibit rentals can accommodate your needs.


Renting a trade show exhibit reduces the time and effort required for design, construction and logistics. Building a custom booth involves a lengthy process, including design consultations, manufacturing and coordination with contractors.

On the other hand, rental exhibits are ready-made and can be quickly assembled and disassembled, saving you valuable time both before and after the event. This time-saving advantage allows you to focus on other crucial aspects of trade show planning, such as marketing and giveaways.

Professional Quality and Variety

Trade show exhibit rental companies offer a wide range of high-quality and professionally designed booth options. These rental exhibits are often crafted by experienced designers who specialize in creating captivating, visually appealing displays. 

Renting gives you access to a variety of booth designs, styles and configurations to suit your brand’s unique requirements. From modular exhibits to custom rental solutions, you can choose a booth that aligns perfectly with your brand image.

Reduced Maintenance and Storage Costs

When you rent a trade show exhibit, you don’t have to worry about maintenance, repairs or storage. The rental company handles all these aspects for you. After the event, simply return the exhibit, and the rental company takes care of the cleaning, maintenance and storage until your next trade show. 

At IGE Group, we will pack up your exhibit when the event is over and send it back to our facility. This eliminates the need for dedicated storage space and reduces the costs associated with maintaining and transporting a custom-built booth.

Custom Exhibit Rentals from IGE Group 

Renting a trade show exhibit offers numerous advantages over building a custom booth from scratch. If you are interested in saving time and money while still seeing successful results from your trade show attendance, contact IGE Group today. We have affordable, flexible custom exhibit rentals that will help you stand out on the trade show floor!