Knowing exactly what your trade show booth design will look like once it is built and installed is imperative. IGE designers apply their many years of experience using state-of-the-art tools to provide you with the perspective needed to understand how the final structure will appear.
Our clients come to us inspired by numerous designs, materials and layouts. Each has different goals to reach and various budgets to work with. To develop a unique exhibit design, our team starts from scratch, beginning with an informal meet and greet. We want to know everything about your brand, its history, mission and vision for the future. What do you hope to achieve by attending a particular event? A client who plans on attending a trade show event to showcase a new product will require a different type of booth than a client interested in increasing sales.
It’s equally important that we learn about your audience. Who buys your products and uses your services? What interests do they have? What problems are you trying to solve? The more we know about your customers, the better we can consider the visitor experience. Your exhibit may look great, but if it’s not attracting your audience and encouraging them to stay, it’s not doing its job.
Once we have a better idea of who you are and who you are targeting, we can turn our attention to the details that affect the actual design. What type of look and feel are you going for? How often will the structure be used and in what type of events? What sort of elements will be needed? In addition to the basics (size, colors), what tone and message do you want to convey? What type of visitors do you want to attract and how do you want them to feel when they leave? Sometimes it can be difficult to communicate, but our design team understands this feedback and will ask the questions you might not know need to be addressed. This is how a truly custom exhibit comes to life.
With your budget in mind, we first consider the allotted space of your display and the visitor journey desired. We then integrate the right forms and determine the best materials to support the stand and messaging. Finally, our expert designers weave it all together to deliver a 3-D animation or rendering that accurately represents the finished structural concept.
Addressing Each Detail
Once our design team has a firm understanding of your business and customers, we can begin space planning, choosing materials, constructing the visitor experience and more. Our team comes together and records every idea we have. We don’t hold back – better to shoot for the moon and land among the stars! No matter how silly or impractical it may sound, we share everything during our brainstorming sessions. Eventually, things start coming together to form the foundation for your custom trade show booth design.
Here at IGE Group, we design to impress and wouldn’t have it any other way. To help clients see our vision, our team renders a 3-D design. In some cases, we develop an actual animation so clients can better visualize the attendee travel path and other details. This offers clients a visual of what their exhibit will look like from top to bottom. Displaying this information in a 3-D format provides a true-to-life example of what to expect, eliminating misunderstandings. If there is something you don’t like, let us know and we’ll make it right.
From Design to Reality
When the exhibit design has been approved by the client, our team rolls up its sleeves and begins the detailing process. What materials, tools and forms are needed? Will the layout be comfortable and accommodating for guests? What types of electricity and lighting are essential?
Detailing is a key part of building custom trade show displays because it forces our designers to go through every aspect before the physical work begins. All details are addressed and we make sure that we have the capabilities to execute lighting, electrical outlets, elevations, visual communications and more. If there is something that won’t work as it should, we’ll let you know right away so a proper substitute can be made.
In most cases, our design team is able to get the design to match exactly what was shown in the 3-D rendering. This process is just an extra step to ensure that we have all the right tools and equipment to achieve the design for your setting.
Building on Our Own Terms
Our team fully fabricates the final product in-house, using state-of-the-art equipment and CNC machinery. We have our own facility that offers us complete control of the process. This allows us to maintain high standards when building modular systems, portable exhibit components and custom exhibits. We also have access to high quality, versatile materials, such as lightweight substrates, large-format fabric graphics and dimensional signage.
Once the booth design is complete, our team ensures that all components work as they should. Finally, let us know what logistics you need. We can accommodate most shipping, installation, dismantling and storage needs, so you can focus on what you do best – selling your products and services!
IGE Group has designed thousands of custom exhibits and is confident designing one for you! Our experience specializing in the design and fabrication of trade show exhibit displays and exhibits will give you the edge needed to stand out on the showroom floor. Are you ready to impress your audience with an innovative custom exhibit built specifically for your brand? To learn more about custom designing your next exhibit, contact IGE today.