It’s no secret that trade show exhibits offer a myriad of marketing benefits. Working an event means having instant access to an entire venue of prospective leads that you and your team will get to engage with on a face-to-face level. While all business owners attend an event hoping to capture crowd attention and compel leads, many business owners miss a major marketing opportunity present at any given event: converting booths guests to customers.
Follow These Tips To Optimize Booth Conversions
Knowing a few critical tips to incorporate within your trade show exhibits can make the difference between merely compelling guests and converting them. When working trade show exhibits, stay focused on conversion results by:
Securing A Meeting Space At The Venue
A crowded venue means access to a large group of consumers, however it can also be noisy. Many entrepreneurs find themselves straining to be heard over the background bustle. Whenever possible, secure a separate meeting space at, or close to, the exhibiting venue. Having a separate space provides an ideal setting for taking exhibit conversations to the next level. You and your meeting guests will be able to focus on their specific requirements, discuss prices, create contracts and privately close the deal.
Pitch Practice Makes Perfect
Guests at your trade show exhibits will only listen to your pitch for a few seconds before zoning out. Maximize impact during those precious few moments by honing your exhibit pitch. Work with your entire team to strategize a pitch that instantly describes what you do and why your visitors need it.
Know Who’s Who Before The Function
Knowing in advance who will attend the event can allow your team to implement a strategic approach that will best resonate with the crowd. Contact the venue in advance for a list of companies exhibiting, and/or representatives who will attend the function. Use that list to leverage your overall approach and maximize market research and results throughout the event.
Use Technology And Innovation To Stand Out
Some function attendees will arrive at trade show exhibits ready to make a purchase. Increase your chances of standing out from the competitive crowd by using technology and innovation throughout your displays. Stream videos on flat screens, use tablets for customer games and/or surveys, run product demonstrations on laptops; in short, do whatever it takes to use technology to prove you have a cutting-edge, innovation-savvy organization capable of handling their business needs.
Use Social Media To Get The Word Out
Social media offers a multitude of ways to warm up prospective leads to your brand before they attend trade show exhibits. Post updates to your blog and other social media pages to create brand buzz and get the crowd excited to see what you have to offer come game day.
Don’t Forget The Call-To-Action (CTA)
Don’t just tell visitors what you do, direct them on what you’d like them to do next. Include a call-to-action in all of your marketing materials and in your pitch. Directing them to sign up for a free trial or to visit a specific website page can keep you moving towards a close.