The medical trade show exhibit designed for Covidien in 2011 was one of the first focused on this industry for IGE. Our team created the design and managed the fabrication, installation, dismantling, and custom elements.
The Show and the Client
Covidien manufactured medical devices and supplies. The company name stems from the Latin words: “Co,” which stands for together and “vi” for life. Now part of the Medtronic corporation, Covidien offers a range of devices, from advanced surgical technologies to general surgical products.
The AARC (American Association of Respiratory Care) is a non-profit organization and is the only professional organization supporting Respiratory Care in the United States. It hosts an annual Congress in major US cities. It is also the largest and most comprehensive respiratory care meeting in the world. The 2011 event featured 4 days of networking and education, 170+ speakers and 3 days of industry exhibitors.
The challenge in creating a medical trade show exhibit for Covidien was in marrying aesthetic with product and messaging. Medical offerings are not always the most inviting, and IGE wanted to design an experience that was both attractive and informative. To accomplish this, we designed a strong facade with multiple messaging and product displays. Every component was accented with LED lighting in the blue brand color. The modular exhibit featured two 16′ towers and allowed for 4 different possible configurations. Once engaged, the intent was to route attendees to the smaller multi-touch workstations or the nearby Genius Presentation Area, for more detailed information.
- Size: 50′ x 50′ (2,500 square feet)
- 2 16′ towers
- 20+ machines
- 4 different configurations