Thinking about investing in a modular display? Modular trade show displays are becoming more popular thanks to their lightweight, versatile structures. Rather than pouring all of your eggs into one basket, modular exhibits allow you to change the size, add new components and repurpose graphics to reach your trade show goals. Below are five ways to know if modular displays are right for your trade show marketing strategy.
Modular displays are cost-effective and great for brands with tight budgets.
Let’s face it. Exhibiting at a trade show is expensive. A large portion of your costs goes towards the trade show booth design. If you can save a few dollars without compromising your exhibit, then why not? Modular displays give you more bang for your buck. They are more affordable from the get-go because they use lightweight, economical materials. Plus, they are durable because they are expected to be used multiple times in various settings. This means fewer damages that you have to incur.
If you like to change your exhibit, modular exhibits are fully customizable.
Not all brands have the same exhibit at every show. If you tend to change your display based on the booth size you can afford and the various goals you’re looking to reach, a modular display is a great alternative. These structures are made from various components that can be easily added, removed or adjusted, including shelving, tabletops, frames and lighting. The “skins” overlay the display’s frame to communicate your message.
If you exhibit at a lot of trade shows, you can reconfigure modular displays.
If you frequently jump back and forth from 20 x 20 to 10 x 10 booth sizes, a modular exhibit will be a saving grace. You can configure whatever shapes and sizes you want while reusing the components. Trade show companies can also assist with your graphics so that they don’t go to waste. With reformatting and resolution changes, IGE can re-purpose most graphics.
Modular exhibits are portable and durable – perfect for travel.
Modular displays are built for transport. Made from materials like fiberglass, aluminum, nylon and polyester, the frames are durable. These materials hold up well to wear and tear, so you definitely get your money’s worth. Second, the fabrics are lightweight and easy to maneuver, so a single individual can carry them and set them up within minutes.
Tight or awkward spaces aren’t a problem with modular trade show exhibits.
If you need to save money, getting a smaller exhibition booth in an awkward spot can be a great solution. The best part is, you won’t have to suffer foot traffic with a modular display. These structures make efficient use out of space thanks to sleek walls, strategically-placed panels, adjustable lighting and shelving, fabric graphics and so much more. This way, you can use every inch of your space effectively.
It’s easy to understand why so many brands are choosing modular exhibits. They are flexible, versatile and cost-effective. To learn more about adding a modular trade show booth display to your trade show marketing strategy, contact IGE today.