Custom Trade Show Experience: AeroIndia 2017 —
Lockheed Martin Custom Trade Show Experience: Aero India 2017
IGE created a custom trade show experience for Lockheed Martin and their presence at the Aero India Exhibition in 2017. Though we’ve built many exhibits for the company over the years, this project was special because it included two distinct environments. Our team assisted with the strategic planning, fabrication, installation, dismantling and management of the project. By working in collaboration with Lockheed in Dallas, both the chalet and exhibit were finished on-time and within budget.
The Show and The Client
Aero India is one of the world’s fastest growing aviation exhibitions and the largest in Asia. The biennial event hosted more than 60,000 business visitors and 1,00,000 general attendees in 2017. India is an emerging hub for the global aerospace industry and draws attention with its investment opportunities and substantial value proposition.
Lockheed Martin is one of the largest companies in the aerospace, defense, security, and technologies industry. It operates in four business segments: Aeronautics, Missiles and Fire Control, Rotary and Mission Systems, and Space Systems. They also invest in healthcare systems, including renewable and intelligent energy, as well as compact nuclear fusion. The business operates in both the private and government sectors with a focus on advancing the boundaries of science.
To prepare for the premier event, Lockheed Martin contracted IGE to design and build a chalet in addition to a traditional showroom floor exhibit. Our on-site teams from Denver and Dubai arrived in Bengaluru at the Yelahanka Air Force base to execute the exclusive two-story structure. The ground floor of the building featured a terrace on which attendees could mingle and enjoy the sun. Front access guided visitors beneath a massive canopy graphic of an F-16 Fighter Falcon. Genuine hardwood floors led to an upstairs lounge dressed in silver, white and Lockheed Martin blue. Large messaging and logo displays with back-lit LED lighting adorned the walls. The final environment looked spectacular and really stood out at the show as a prestigious spot.
From February 14th to the 18th all roads in Bengaluru lead to the Indian Air Force base in Yelahanka, which hosts Aero India. Lockheed Martin required a challenging design and execution for their new exhibit at the show. By situating the displays and counters in an open-ended square, the booth allowed separation from the other exhibitors. Yet the actual space was open and inviting. Outfitted with blue LED lights, each display and logo glowed with a futuristic, technological feel. Also included was an enclosed structure with two private meeting rooms and flight simulator. The effort and expense of both spaces proved invaluable to the company’s stature and eventual sales.
- 11m x 18m (198 square meters)
- 1 simulator
- 4 aircraft models
- 2 meeting rooms