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Trade Show Tips and Tricks from IGE Group —

Simple Trade Show Booths: How to Master “Less is More”

Simple Trade Show Booths

Simple trade show booths are more popular than ever because they offer a fresh, inviting environment that doesn’t overwhelm visitors. These simple designs are an effective way to stand apart from the crowd while also sticking to a modest budget. Whether you are building a custom exhibit, or you are looking to simplify your current display, a “less is more” booth design is a great option. Below are some tips to help you achieve simple trade show booths.

De-clutter Your Graphics

Busy billboards along the highway can be distracting and difficult to read. You might not know who the advertiser is, let alone what message they are trying to share with you. Don’t let your signage confuse your audience. Be clear about your proposition by choosing a simple color palette, clean typography and plenty of whitespace.

Follow the Rule of Thirds

The Rule of Thirds is a simple principle that creates balance in photography, though it can be used in other situations as well. To keep your exhibit effortless, be selective about the furnishings you choose. Divide your exhibit into three sections, such as an information center, product demonstration area and sales area. Make each section welcoming to visitors, such as by placing chairs and charging stations in the information center. This will relax your visitors and make them more open to learning about your brand.

Opt for Simple Lighting

Lighting is an important part of your display. It can be used to guide visitors through your exhibit, enhance your products and call attention to certain parts of your display. But, be careful not to overdo the lighting, otherwise it can confuse visitors. We recommend contrasting your lights, such as by placing bright lights over the products you want to stand out. Light colors make spaces appear larger, which is helpful if you have a small exhibit space or you are placed in a corner. Also, don’t be afraid to use colored lights that align with your brand’s colors. This is a great way to accentuate your brand’s image without adding busy elements.

Incorporate Hanging Structures

Utilize your booth space – including the space above the floor. Suspended graphics keep the floor clean while drawing attention to your exhibit. When you pair the right lighting along with ceiling graphics, attendees can spot your display from across the venue. Be sure to follow the same practices that you would for regular signage, such as by choosing neutral colors and simple fonts and leaving plenty of white space.

Add Interactive Elements

The best way to increase interactivity is by offering something fun for people to do when they arrive at your booth. Virtual reality headsets don’t take up much space but allow visitors to experience your products and services in a personalized manner. Or, offer a game that a crowd can play, such as trivia, prize wheels or gaming consoles.

Does your trade show exhibit need a refresh? Contact IGE to learn more about modernizing your exhibit with a “less is more” look.