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Trade Show Tips and Tricks from IGE Group —

Why VR is a Great Way to Educate Your Audience

educate your audience using VR

Businesses are constantly looking for new ways to educate consumers on their products and services. Virtual reality (VR) is becoming a popular way to inform people on how a product works or how a service is employed. It’s especially beneficial at an exhibition booth because people are looking to be engaged in new and meaningful ways. Rather than having a staff member show someone how a product operates, the person can experience it for themselves. 

If you are considering adding VR to your marketing mix, here are some of the best ways to educate your audience using the technology

Gamification 

Who doesn’t love a good game? Virtual games are fun and entertaining, which can help people remember your brand and why you are different. Consider some of the games you can provide to attendees while educating them about your products and services.  For example, the game may require the player to follow a journey, perform mini tasks, operate machinery, etc. Gamification is also a powerful lead generation tool because people having fun are more likely to be open your business. 

Easier Communication 

As convenient as online communication is, it does not take the place of face-to-face interactions. You’ve probably misread an email or had your expectations for a project misunderstood. It’s frustrating when you feel like the service you’re paying for doesn’t quite “get” you, but that’s where VR can help close the gap. Using VR technology, you can improve communication by bringing customers into your space. Give people an immersive experience of what it’s like to sit in a meeting or work on the manufacturing lines. It might convert a new customer.

Interactive, 3-D Designs 

If you sell products that are difficult to showcase in your trade show exhibit design, VR works wonders at getting your point across. Let users experience your products for themselves while looking at a 3-D model. This allows them to see how the product will look in their space, and what changes need to be made for it to fit within their context. 

Virtual Travel 

Another way that VR technology can be used in your trade show booth design is by taking customers through your business. For example, hotels can take viewers on a tour of their guest rooms, suites, meeting rooms, restaurants and more. This gives customers greater confidence in their purchase decision and also creates realistic expectations, improving customer satisfaction. 

Virtual reality is becoming more accessible and mainstream thanks to economic VR headsets and emerging technologies. If you are looking for creative ways to educate your audience at your next trade show appearance, VR is the perfect solution. You can entertain and engage a large audience and create memorable experiences that won’t go forgotten.