A Solid Foundation
A great trade show booth design is what will attract guests to your exhibit. Booths are commonly built on a foundation of variable pieces, including banner stands, kiosks, towers and accessories. All need to support multimedia, interactive technology, merchandising and other specific needs. Each element is engineered for an ideal balance between weight and durability, and they’re designed for fast and easy installation. This means a small team can handle set-up and tear-down.
Don’t Talk Over Yourself
A big temptation that many trade show booths suffer from is including too much text in their display. It seems logical to include as much information as possible, but in practice, it’s too overwhelming. It’s unpleasant and makes people want to leave. When it comes to marketing, people respond better to images than to words. Start with a large, eye-catching graphic, and add as few words as possible. Include one short central message and no more than three benefits. Simplicity is elegance in visual design.
Less Is More
The idea of clean, simple design also serves well when it comes to merchandising and displaying demo products in your booth. Prioritize what goes into your trade show display booth. Start with the things that attract people most strongly: Things that are innovative, unusual, shiny, or moving. Plan spaces for those things first. If your products are not, themselves, visually impressive, you can draw attention to them with lighting or by using unexpected colors or textures to showcase them.
There is a fine balance to strike here: If your booth seems too empty, people will walk right by, but if it crosses the line between attraction and over-stimulation, they won’t be staying long. After you’ve planned for your “showcase” items, you can experiment with the quantity and arrangement of additional merchandise or demo products. If you have important items that may not be very exciting, such as replacement parts or refills, you don’t necessarily need to display those. Give your visitors an uncluttered experience, and they’re more likely to notice the things you most want to show them.