You can spend all the money in the world on a trade show booth, but even the most dependable models are bound to grow outdated. Your marketing goals, branding, color schemes and visuals change all of the time, and it’s important that your trade show exhibit keeps up. Otherwise, it may feel disconnected from your brand when you exhibit at trade show events.
Below we share a few time-saving and budget-friendly tips for refreshing your current trade show booth.
Switch Out Graphics
Updating your graphics is one of the fastest and most impactful ways to change the look of your booth. Some clients change their graphics for each show so that they can target a specific audience and maximize their message. There are many options for graphics, including backdrop banners, banner stands, laminated prints and table top displays.
New lighting can transform your exhibit for a relatively inexpensive cost. The nice thing about lighting is that it’s functional as well as visually appealing. You can use lighting to highlight parts of your booth and to emphasize your messaging. Plus, with color programming capabilities, you can keep the color of your lighting consistent with your color scheme. Lighting options include lightboxes, LED accents, motion lighting and distinctive product lighting.
Another aspect of your trade show exhibit to update is the flooring. The color and style of your flooring can give your booth a dramatically different look and feel, just as it can do in the home. To brighten things up, switch from carpet to laminate. If you want a cozier entrance, opt for carpet tiles. You may even want to consider data-collecting flooring technology that captures data as people move through your exhibit.
Most trade show exhibits are flexible and allow for different layouts to be made. Rather than starting from scratch, you can change the appearance of your exhibit by reconfiguring its layout. Before doing this, learn more about the show you are attending and where your booth space is located. You can then choose a floor plan that accommodates your space and visitors.
As technology improves, it becomes more accessible and easier to implement. The good news is that you don’t need to build a new exhibit to take advantage of the latest technology. Offer more ways for visitors to get involved by adding touch screens, LED displays, lead capture software and kiosks. If you need more space for this technology, consider an add on modular display that creates more space and possibilities.
Does your exhibit need a refresh? Contact IGE to learn more about the easy, budget-savvy ways to improve the look, feel and experience of your trade show booth.