Custom Retail Booth Environment by IGE Group —
Kiss USA Custom Retail Booth: NACDS 2012, Boston
In 2012, IGE designed and built a custom retail booth for beauty brand Kiss Cosmetics at NACDS in Boston. Our team designed, fabricated and produced the exhibit.
The Show and The Client
Kiss is an innovative leader in beauty care and is the largest manufacturer and distributor of professional quality nail products in the world. Kiss products are available in over 90 countries around the globe. The international company believes in empowering women to “bring the salon home.
NACDS (National Association of Chain Drug Stores) is an organization that advances the interests and objectives of the pharmacy industry. The exclusive annual conference means to foster the growth of community chains and promote their role as a provider of healthcare services and consumer products.
A Beautiful Showcase
An important aspect of the Kiss exhibit was the launch of their press-on gel nails. This innovation revolutionized the beauty industry, offering women a gel manicure in minutes, with reliably long-lasting results. IGE designed an open-concept booth that allowed Kiss to showcase this new product without neglecting existing merchandise. Dressed in lacquered scarlet and ivory, the acrylic structure resembled freshly painted nails. The completed custom retail booth for Kiss was a warm, elegant environment reflective of the beauty brand.
- Size: 20′ x 30′ (600 square feet)
- 14 hanging fixtures
- 100+ products
- 145 sq. ft. of acrylic