Brands like Crest and Oral-B require a more specialized presence at trade shows. Specifically, a retail consumer exhibit that invites guests to explore the products in a comfortable environment. IGE has created booths for these brands in the past, so were well aware of the desired characteristics and objectives. IGE worked on everything from the strategic planning, to the exhibit production and video creation, to final installation of the tablets and kiosks.
The Show and The Client
Crest + Oral-B is a leading brand of oral hygiene products that includes toothpaste, mouthwash and dental floss. Both are owned by American company Procter & Gamble. The ADA is the world’s largest and oldest national dental association and promotes good oral health to the public while representing the dental profession.
IGE is a big advocate of brands ‘owning their colors.’ And Crest + Oral-B embraced this with enthusiasm. From across the convention center, Crest blue (pantone 2935C) served as a beacon to attendees. This beautiful hue permeated the entire retail consumer exhibit, in messaging, graphics and LED lighting. The focal point of the retail custom exhibit was a 2-foot diameter spinning globe that showcased all the Crest Oral-B products. Another ‘WOW’ feature was a 20-foot turntable with moving walls that revealed 3 different Crest environments. Using light boxes, lit acrylic product displays and all-acrylic graphics, this exhibit really stood out on the show floor.
- Size: 50′ x 50′ (2,500 square feet)
- Pantone 2935C
- 38 products on display
- 15k visitors