Trade Show Exhibit Information from IGE Group —
Tips To Help Your Booth Stand Out at a Trade Show
Know How To Go Big On Your Trade Show Displays
Following a few proven tips can instantly help your booth stand out at a trade show. Read on to learn how to make your trade show booth stand out from the competition!
Partner With The Right Design Team
Never opt for ‘do-it-yourself’ tactics when it comes to your trade show presence. Carefully look for a well-established design team that can help you optimize the footprint of a smaller exhibit. Working with the right crew from the start can set you up to conquer the showroom floor, regardless the competition.
Offer A Live Product Demo
Okay, you may not have as much space as your competitors to display product pictures and graphics. However, you will have ample space and opportunity to do something far more important – actually show them what your products have to offer. Devise a strategy to host product demos at every function, so guests can see for themselves the many uses and benefits that your merchandise offers. It’s the perfect way to generate showroom buzz and meaningful dialogue with potential clients.
Offer Buzzworthy Giveaways
No matter what size exhibit your business has, many visiting guests will stop in to see one thing: what type of handout you offer. Organizations underestimate the marketing power of a giveaway; don’t be one of them. Take the time to strategize something that is not only fun, but also resonates with your specific targeted demographic.
Provide Free Samples/Discounts
Beyond your chosen handouts, you may also want to consider giving out free products samples as well. Giving away small samples of items, or even coupons for discounts at a later time can help create a major upswing in traffic outside of your trade show displays.
Gear Your Team Up
Even the biggest and most elaborate exhibit is instantly rendered useless if low-energy employees are manning it. Make the most of the greatest assets – your team! Offering training (either from an outside provider or even using internal resources) on how to effectively engage and compel a live event audience; it’s the perfect way to up the energy within your exhibits and get passersby excited about what your organization has to offer.