InterGlobal Exhibits

Modular Beauty ADA

Procter & Gamble


  • Year 2014
  • Client Proctor & Gamble
  • Mandate 50' X 80' - 4000 square foot exhibit
  • Location Denver, Colorado, United States

What we did

  • Design and fabrication
  • Production
  • Consumer event experiences

Outside in experience

The mission was to design and build an exhibit that has a very specific traffic flow experience. Procter & Gamble approach is to make the experience for visitors from the outside in. People with enter the booth from the front through a line of people, waiting to see a full interactive presentation, and after experience all Procter & Gamble products and they have the option to exit the booth. Already from the distance, the exhibit unfolded its magical attraction. A flowing white form, discreetly crowned by a rotational circular hanging sign with Procter and Gamble brand logo and corporate colors. The booth embraces an impressive multi-LED lighting environment. The solid architecture design looks minimalistic and calm from the outside, but you can feel a tremendous force radiating from it. 

Leaders in science

The fortunes of P&G as a corporation grow from our significant investment in R&D and our worldclass technical organization that creates superior consumer products. P&G is consistently recognized as world leaders in innovation among consumer products companies, and lead in every product category in which they compete. P&G have state-of-the-art facilities and more depth and breadth in science and technology resources than any consumer products company in the world. 

Product Displays 8

Giveaways 500+

Seamless Monitor 4x3