Trade Show Tips and Tricks from IGE Group —
Getting the Most from a Small Trade Show Display
Most exhibitors start with a 10×10 trade show booth because this provides an average space to work with and is affordable. However, as you start filling out the space, you’ll find that a 10×10 area isn’t very big. To ensure your small trade show display competes with the rest, you must make the most of every inch. Below are a few small trade show booth ideas and pointers on how to make a big impression.
Keep Your Space Clean and Uncluttered
When working with a 10×10 trade show booth space, aim for the “less is more” look. You don’t want visitors to feel overwhelmed or distracted when they visit your booth, so focus on graphics with no more than 6-10 words, high quality images, clean typography and good lighting. You want visitors to walk by your booth and know what your brand does.
Use Technology to Share Your Products
When you’re limited on trade show booth space, you have to be more creative with how you use it. Instead of filling your exhibit with products and accessories, use it to interact with your visitors. Touchscreens, kiosks and virtual reality headsets can all be used to introduce your products and services. If visitors want to learn more, they can take the next steps to convert.
Rely on Visuals to Share Your Message
Choose your visuals wisely. Again, you don’t want to make your display too cluttered, but you do want to capture your audience’s attention in a few short seconds. Pick bold colors, simple typography and various types of signage to share your message. For example, banner stands can help your brand stand out from afar without taking up much floor space. Digital signage is bright and can be displayed on a monitor or tablet.
Use the Small Space to Increase Comfort
People are always more likely to stay and enjoy themselves if the exhibit is comfortable. With a smaller booth space, comfort is on your side. Invest in soft padding for the carpet, comfortable chairs, a charging station and accent lighting. The space will feel warm and inviting, which will offset the smaller size. Show that you are a company that knows what it’s doing and cares about its customers.
Book Early to Get a Good Spot
Trade show events fill up fast, and if you wait too long, you could get a poor location. Because you already know that your trade show display is small, be sure to book your space early. Position yourself near high-traffic areas, including the bathrooms and snack areas where lots of people are expected to pass. Facing the end of a row is also a great pick, as people walking by will see your brand.
As your brand attends more trade shows and you’re ready to move up a size, you can direct your attention to custom displays, modular displays, portable displays and more. There are plenty of options to choose from that will fit your budget, and IGE has them all! Contact us today to learn more about designing a trade show display for your business.