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Trade Show Information from IGE Group —

5 Reasons Trade Shows for Small Businesses are Vital

Small Business Trade Show Booth

Trade shows are vital to small businesses. By attending a trade show, you can get your brand in front of a large audience and introduce your products and services. Pay attention to the trade shows that are best for your industry. Rather than trying to attend the biggest conferences with the most PR, focus on ones where your audience will be.

Below we share five reasons why trade shows are imperative to growing your small business.

  1. Keep Up to Date on the Latest News

Trade shows are great opportunities to see what’s going on in your industry. As a small business, it’s important that you keep on top of new rules, regulations and trends. There’s not always time to do this, and you would hate for new information to slip through the cracks. Attending relevant exhibitions keeps you on track.

  1. Network with Industry Professionals

One of the most obvious benefits to attending conferences is the opportunity to network with others in your industry. Under one roof, you can expand your connections by meeting with vendors, suppliers, customers and other industry professionals. If your primary goal is to mix and mingle, use a lead capture app to track leads.

  1. Find New Customers

Small businesses typically don’t have the same budget as larger companies. Though trade shows are not cheap, you can accomplish a lot at once. This isn’t the case with some forms of advertising. Trade shows have predetermined audiences, giving you a relevant group of people to connect with. By attending the right events, you can find new customers, highlight products and services and generate buzz.

  1. Raise Brand Awareness

Trade shows for small businesses are excellent opportunities to generate brand awareness. It’s hard to get noticed through all the online noise, especially if you have limited spend. Attending a conference offers real estate to introduce your brand and display your products and services. By working with an exhibit design firm, you can have a custom exhibit built specifically to your needs.

  1. Discover the Competition

Even though not everyone admits it, trade shows let rivals ‘spy’ on each other. Part of being in business is knowing what your competitors are up to. Be sure that you are looking at the right things, however. Now is not the time to assume your product is better or worse. Pay attention to what your competitors are doing right, the response from attendants and ways to improve.

Small companies make up the majority of American business. To help spread the word about your brand and get people familiar with your products and services, add a few annual trade shows to your marketing strategy.  You’ll be glad you did!