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Trade Show Tips and Tricks from IGE Group —

Top 5 Secrets For Trade Show Event Success

successful trade show exhibit

1. Know Your Audience

Trade Show event success depends largely on knowing your audience, whether you are designing a display or starting a business. You need to determine who your target customers are, where they live, what they like, what they do in their free time and what their needs are. This information will provide the foundation for designing an effective booth. Every decision you make will be based on knowing your audience.


2. Communicate With Individuals In Your Target Market

Simply knowing information about your target market is not enough. You also need to have conversations with individuals in your target segment. They can provide valuable insight regarding how you should design your booth to best appeal to those consumers. There are many different ways to communicate with them: online, over the phone or in person. Focus groups have proven to be extremely effective in getting to know your audience and how to best appeal to them.


3. Find Something That Can Make Your Trade Show Display Unique

The next secret to trade show event success is to figure out how to make your trade show booth unique. What can you do that no one else is doing? How can you choose designs, colors, and graphics that will capture the attention of attendees and draw them into your booth? These can be difficult questions to answer, but they are absolutely essential. You can have the most charismatic, amazing staff and excellent products, but it doesn’t matter much if you can’t figure out how to get attendees to visit your booth in the first place.


4. Staff Your Exhibit With The Best Employees You Have

Many exhibitors make the mistake of focusing only on their exhibit design and promotional materials and neglecting one of the other main keys to exhibiting success, their employees. Make sure you are staffing your trade show display with your best employees, preferably those with very strong interpersonal skills. After all, if you have an amazing booth and incredible giveaways, it may not be enough without staffers that can provide visitors with excellent customer service by answering any questions they have and even following up with them after the event.


5. Determine How To Measure Success

Finally, there is no way to know whether you are experiencing success unless you clearly define it. Therefore, take some time to think about what your goals and objectives are. Be sure that the goals you write down are measurable. Also, if you want to keep your team motivated, it is important to celebrate wins together. That means it might be wise to set some short-term goals in addition to long-term goals so that you can have something to celebrate sooner than later.


Keep these tips in mind when you exhibit; they are sure to enhance your ROI.