When attending a trade show event, there are many decisions that need to be made. One of the first things to determine is the type of exhibit you will be setting up. There are four main exhibit types: linear exhibits, island exhibits, peninsula exhibits and end-cap exhibits. Understanding the features and benefits of each will help you make the best decision for your upcoming event.
Let’s learn more about the four common trade show display types and how to choose the right one for your conference.
Linear exhibits, also called inline booths, are the most standard option. These exhibits are organized in a straight line and have exposed sides where people can enter. Usually, there are neighbors around you, so you may have restrictions on the height of your walls. Check with the venue for rules and regulations.
Linear booths are great for small and midsize businesses, as well as divisions of companies. They can be built in various sizes (10×10, 10×20, 10×30) and are easy to staff, helping you stick to your budget. This is one of the reasons why they’re a top pick for first-time attendance.
Island exhibits are the largest option, typically requiring a booth size of 20×20 or more. Generally speaking, island exhibits are used by well-known corporate brands, but it all depends on the exposure you’re hoping to receive at your event.
Island booths are free-standing and don’t share walls, giving you all four sides to work with. These exhibits are almost always busy, so you shouldn’t have any trouble demanding attention as long as you have a good marketing team.
Peninsula exhibits have three sides that face the aisles. They are large in size, usually 20×20 or more. These exhibits typically back up to a linear booth or another peninsula booth, so you may have height restrictions to follow.
Peninsula exhibits share a lot of the same benefits as island exhibits because they are both large with exposed sides. However, because peninsula booths only have three sides instead of four, they are less expensive. Midsize and large businesses that want exposure without a huge financial investment usually opt for a peninsula layout.
End-cap exhibits are modifications of peninsula exhibits. They are usually 10×20 in size and back up to a linear booth rather than another end cap. There are three exposed sides but a smaller footprint, making these booths more economical than peninsula models. End-cap displays are great for all size companies because of their exposure and affordability.
Do any of these four exhibit types interest you? Contact IGE for an estimate on building a new exhibit for your business. To save on trade show costs, ask about our rental displays – all the features without the investment!