- Year 2018
- Client JennAir
- Mandate 20' X 40' - 800 square foot exhibit
- Location New York, New York, United States
What we did
An Innovative Design for an Innovative Company
JennAir is a luxury kitchen appliance manufacturer, known for its invention of the downdraft cooktop. Since then, JennAir has created industrial-style ranges, stylish built-in refrigerators and whisper-quiet dishwashers. With the intuitive, innovative appliances the brand offers, its exhibit had to be equally creative. Working with IGE, it did not disappoint.
All details of the exhibit, from the custom leather alcoves to the pierce-cut taglines, were consistent with the brand’s “Bound By Nothing” theme. These fine details showcased a different side of luxury - the type of luxury present in JennAir products. Over the dishwasher, audio domes played a whisper sound at the decibel level to demonstrate how quiet the appliances run.
Bound By Nothing
JennAir’s exhibit kept consistent with the “Bound By Nothing” theme. The entrance featured floor-to-ceiling LED wall tiles playing the hero video for JennAir. As people entered the exhibit, they were greeted by an 8-foot spinning custom cooktop cube. The highlight of the design was the 11-foot tall custom range “throne” made from thousands of molded knobs.
The exterior of the exhibit was simple yet intriguing. Rather than showing the JennAir name, the exterior featured an ambiguous pattern where guests had to wonder what was inside. To draw interest, peep holes were placed along the outside. Attendees could get a sneak peek of the hero video, building anticipation upon entering.
This exhibit was awarded “Best in Show.”
LED Tiles 174
Throne Knobs 3000+