When you decide to attend a trade show, you have many exhibit types to choose from. Custom exhibits are built to your exact specifications, while rentals are great for tight budgets and timelines. One isn’t necessarily better than the other. Instead, it comes down to your trade show goals, your budget and what you hope to accomplish.
Let’s go over the benefits of building a custom exhibit, the benefits of renting an exhibit and how to decide what’s best for your brand.
Custom Exhibits: When They’re Best
Custom trade show exhibits are powerful and the best way to stand apart from the crowd. You have full control over a custom exhibit, which can be designed any way that you want. While your exhibit is being built, you will work closely with a team of project designers that will bring your vision to life. Even if you’re not sure what you want your exhibit to look like, the designers can come up with something that’s attention-grabbing, functional and true to your brand.
Custom exhibits do take longer to build, so you’ll need a few months for the project to be completed. If you’re on a tight timeline, you may want to choose a different option because you don’t want to rush through a project of this size. Also, because custom exhibits are a big investment, you’ll want to get the most use out of them. Custom displays give you the best return if you use them for at least three shows.
Rental Exhibits: When They’re Best
Rental exhibits can look just as eye-grabbing as a custom booth. Using modular structures, project designers can create a booth that meets your brand’s unique style. Your options may be more limited because the display is not entirely custom, but you shouldn’t feel restricted. Modular displays have come a long way in recent years and leave plenty of room for customization.
We recommend rental exhibits for clients who only need to use the booth for a trade show or two. In this case, it might not make sense to invest in a custom exhibit, and a rental is a great alternative. Plus, you can save money by not having to worry about logistics and storage. It’s also worth renting a display if you’re on a short timeline. Sometimes, trade show opportunities come up quick and you don’t have time to build an exhibit from scratch. A rental exhibit saves time and money.
Is There a Right Option?
In the end, there is no right or wrong decision to make for your brand. There are benefits to both custom exhibits and rental exhibits. The important thing is to work with an experienced trade show display company that is comfortable working with all types of trade show displays. IGE has a wide range of trade show options, including portable exhibits, modular exhibits and custom exhibit rentals. Contact us today to see what makes sense for your next trade show event.