In 2012, Axon contracted IGE Group to develop a 1,500 square foot modular trade show exhibit for their presence at the IACP and to present their innovative TASER 7. It was the first time partnering with the defense company, whose project required conception to completion.
The Show and the Client
IACP (International Association of Chiefs of Police) offers the opportunity to learn, network and problem solve at a one-of-a-kind event dedicated specifically to law enforcement professionals. The conference includes 15,000 law enforcement professionals from around the world. Attendees are also introduced to the latest technological advancements presented by 750 exhibitors showcasing the latest innovations.
Founded in 1993, Axon first transformed law enforcement with their electrical weapons. Now called Axon, the brand mission is to protect life and make communities safer with innovative technologies. Today, more than 17,000 law enforcement agencies in 100+ countries around the world are part of the Axon network.
Bringing the brand to life
The goal was to provide Taser a solid, sophisticated branded environment where team members could demonstrate their latest innovations. Dressed in the company colors of navy and white, the booth incorporated a small shooting range completely enclosed with tempered glass. This allowed visitors to test the smart weapons against a target in a safe space while others watched from outside the structure. We also included an inviting lounge for greeting clients and meeting rooms for more private conversations. The result was a clean and open exhibit with a strong Taser brand presence. IGE developed the creative strategy, exhibit design, graphics, production and fabrication of the booth. We also managed all logistics, including shipping and storage.
- Size: 30′ x 50′ (1,500 square feet)
- Shooting Range
- Pantone 433