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Tips for Choosing the Best Trade Show Exhibit Company
Attending trade shows is a crucial part of marketing for many businesses, offering a unique opportunity to showcase products, network with industry peers and capture potential leads. However, the success of your trade show presence largely depends on the quality and appeal of your exhibit. Choosing the right trade show exhibit company is therefore essential. Below is a guide on how to select a company that will help you create a standout presence at your next trade event.
Define Your Objectives
Before beginning your search for an exhibit company, clearly define what you want to achieve at the trade show. Are you launching a new product, seeking leads, enhancing brand awareness or networking with industry leaders? Your objectives will determine the type of exhibit design and services you need, whether it’s a simple pop-up display or a large, custom-built booth.
Evaluate Their Experience and Portfolio
Look at the experience of the exhibit companies you’re considering. How long have they been in business? What types of clients have they worked with? Review their portfolio to see examples of their work. This will give you an idea of their design capabilities and whether they have experience in your industry or with the type of booth you need.
Check References and Reviews
Ask for references and read online reviews to learn about other clients’ experiences with the exhibit company. Contacting past clients can provide insights into the company’s reliability, quality of work, adherence to deadlines and how they handle problems that may arise. Since you can’t always find this
Assess Their Range of Services
Some trade show exhibit companies offer a full range of services, from design and fabrication to logistics, installation, dismantling and even storage. Others may only handle the design and fabrication, leaving you to manage the logistics. Decide what level of service you need and choose a company that can cater to those needs. IGE Group, for instance, offers turnkey trade show exhibit services that include everything from the design and fabrication of your exhibit to storage and transportation.
Consider Their Design Approach and Innovation
The best trade show exhibit company should not only display creative design solutions but also integrate the latest technology and innovative materials. Their approach to design should align with your brand and the message you want to convey. During your initial consultations, discuss their design process and see if they offer digital renderings or prototypes.
Look at Their Communication and Customer Service
Effective communication is crucial for your project’s success. The right trade show exhibit company should be responsive and open in their communications with you. They should understand your vision and be able to make suggestions that align with your goals and budget. Get a feel for how the company communicates based on your initial interactions, and ask past clients about their thoughts on the matter.
Discuss Budget and Pricing Options
Understanding the cost structure is crucial. Request detailed quotes from several companies to compare pricing. However, be wary of selecting based solely on price. The cheapest option may not always provide the best value. Consider the quality and scope of services in conjunction with the price.
Sustainability Practices
If sustainability is important to your brand, consider how the exhibit company handles materials and design from an environmental perspective. Do they use sustainable materials? Do they offer reusable modular exhibits? These factors can significantly impact your brand’s image.
Geographical Coverage
If you participate in trade shows nationally or internationally, look for a company with a network that supports wide geographical coverage. This can reduce shipping costs and make it easier to manage multiple shows.
Trade Show Exhibit Services in Denver, CO
Selecting the right trade show exhibit company is a strategic decision that can significantly influence the success of your participation in trade shows. It involves careful consideration of the company’s expertise, range of services, approach to design and their ability to meet your specific needs. By taking the time to thoroughly vet potential companies, you can ensure that your trade show exhibit stands out and effectively communicates your brand message.
IGE Group specializes in the design and fabrication of trade show exhibits, corporate events and retail installations. With decades of experience, our family-owned business guarantees a superior quality of work, excellent communication and attention to detail. Everything you need for a successful trade show event is under one roof—we have full fabrication facilities, storage, logistics and more. Contact us today to discuss your project in further detail. We look forward to working together!