—
Case Study: The International Workboat Show 2024
The Show
The International WorkBoat Show 2024, set to take place in New Orleans on November 12, is a premier event for the commercial marine industry. As one of the largest maritime trade shows in North America, it draws thousands of professionals, including vessel owners, operators, shipbuilders, and suppliers from across the globe.
This event is crucial because it serves as a key marketplace for the latest advancements in marine technologies, equipment, and services. Attendees can explore innovations in shipbuilding, repair, offshore services, and sustainable energy solutions that drive the industry forward.
In addition to a packed exhibition floor, the WorkBoat Show provides educational sessions and panels that address industry trends, regulatory updates, and future forecasts. This year’s focus includes topics like decarbonization, offshore wind energy, and maritime safety, all of which are critical to shaping the future of the industry.
Set against the vibrant backdrop of New Orleans, the International WorkBoat Show 2024 is an essential event for anyone involved in the maritime sector, offering insights, connections, and tools for business growth.
The Project
IGE created a custom booth rental for Bauer Compressions that was designed to showcase the company’s expertise in air compression technology, specifically for the industrial, maritime, and hydropower markets.
The booth was tailored to provide an impactful backdrop for Bauer to display a working model of one of their air compressors, emphasizing its real-world applications and functionality.
The design incorporated an open, yet structured layout that allowed attendees to easily view and engage with the compressor. The booth featured a sturdy, industrial-themed aesthetic with bold graphics and technical information that highlighted Bauer’s innovative technology and market leadership.
Interactive elements, such as touchscreens and informational displays, provided detailed insights into the compressor’s features and benefits across various industries. The booth’s layout allowed for both product demonstration and one-on-one discussions with potential clients, making it a space for both education and business engagement.
Through this custom design, IGE helped Bauer Compressions effectively demonstrate the power and versatility of their air compression solutions to a wide audience of industry professionals.