IGE was tasked to create a custom tech exhibit for the SteelSeries presence at the 2016 PAX East event in Boston. Though we had done tech-focused booths in the past, this was our first in the gaming culture. To say we were excited would be an understatement!
The Show and The Client
SteelSeries is a leading manufacturer of gaming peripherals such as headsets, keyboards and mice. Founded in 2001, the company supports a number of electronic sports teams and individuals through sponsorships and community support.
Originally called the Penny Arcade Expo, PAX East is one in a series of annual gaming-focused festivals around the country. Events feature industry-insider speeches, game-culture inspired concerts and tabletop gaming tournaments. Exhibitor booths include independent and major game developers and publishers. Each conference averages upward of 100,000 attendees.
Ultimate Gaming Experience
The SteelSeries exhibit was the definition of interactive. The goal was to provide consumers and attendees with the ultimate gaming experience. IGE designed an industrial-themed booth featuring materials specifically chosen to reflect the SteelSeries brand. These included perforated steel, diamond plate flooring, acrylics, matte and glossy finishes, and LED lighting to create a glow on the show floor, resembling that of the video game world. This exhibit also included an extraordinary amount of electronics, such as computers, monitors, a 16’ x 9’ LED video wall and a complete 5 x 5 gaming station. All the equipment was contained within cabinetry and a customized ventilation system had to be built to prevent overheating. The crimson glow of the LED lights beckoned guests from across the exhibition hall. IGE worked on strategic planning, created the consumer event experience, and installed the digital displays for the exhibit.
Size: 20′ x 30′ (600 square feet)
97 steel plates