There are many ways to stand out at a trade show event, and live streaming is one of them. The best part is, you’re not just interacting with people at the show. You’re also engaging with people at home or in the office.
If you’re looking for new ways to connect with your audience, we highly recommend live streaming from your booth. At IGE, we have experience with this technology and can help you build a custom exhibition booth that accommodates it.
Below you’ll learn the reasons why you should add a live feed to your exhibit and how to make this happen.
Benefits of Live Streaming
When you exhibit at an expo, many of your clients and prospects will be present. However, there are still many great people who are unable to attend the event due to budget constraints, scheduling conflicts and attendance caps. Rather than having these people forget about you, live streaming makes your brand accessible.
Thanks to live feeds, you can bring your trade show presence to someone’s living room or office desk. They can be part of the action, whether it’s watching you unveil a new product or showcasing your latest offers. People will appreciate this and develop stronger brand ties.
Types of Content You Can Live Stream
So, what type of content is best for live streaming? Plenty! You can practically stream anything, but here are some of the most popular options:
- Stationary footage. Set up a camera and let it capture footage from your time at the event. This is a great way to let your audience know what’s happening on the trade show floor.
- Specific events. If you want to capture something specific, create a semi-portable setup where you can move the camera freely around your booth. This allows you to capture product demos, interviews and contest drawings.
- Reporting. For reporting purposes, assign one of your team members to be the narrator. Have them record video of your exhibit booth design and other key parts of the event.
Getting Started with Live Streaming
To live stream from your trade show booth, you need an in-booth A/V team, a streaming provider and a viewing platform. Your A/V team can be someone from your own company who is responsible for setting up and monitoring the equipment. However, for the best results, you might want to hire a professional.
As for the streaming provider, this is the internet, which is available from the venue. Lastly, the viewing platform is the website where your audience will view your content. Most exhibitors use social media as their platform.
If you want to live stream from your trade show exhibit, it’s easier than you think! This is a cost-effective way to get more attention to your display. To learn more about taking advantage of this technology, contact IGE today.