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Large Custom Modular Exhibit by IGE Group —

Dish Large Custom Modular Exhibit: CEDIA 2017, San Diego

Large Custom Modular Exhibit

Though not the first year IGE created large custom modular exhibit for Dish at CEDIA, this was a definite favorite! Our team determined the creative strategy, created the 3-D design, produced the graphics and provided fabrication.

The Show and the Client

CEDIA (Custom Electronic Design and Installation Association) represents 3,700 member companies worldwide and serves more than 30,000 industry professionals that manufacture, design, and integrate goods and services for the connected home. As a result, the 2017 event included 20,000 pros who congregated to learn the latest in custom home theater and home automation.

Founded in 1981, Dish pioneered direct-broadcast satellite television and today provides pay-TV service to more than 12 million subscribers. Committed to delivering innovative technology, they also lead the industry in state-of-the-art equipment.

Seeing Red

The Dish exhibit is always one of the main stars of CEDIA.  Recognized for having some of the most powerful technology in home television, the brand has earned numerous awards at the Expo over the years.  Therefore the pressure is always on to create an experience that exceeds the previous. To capture the attention of attendees, a 60′ Dish logo in its signature scarlet hue hung above the large custom modular exhibit. To embellish their cherry red color, it was used throughout the exhibit via LED rods in various sizes.  Therefore the environment that emitted a warm, futuristic glow visible across the convention floor.

Upon entering the exhibit, guests emerged into an open, airy showroom with multiple large screen televisions. Semi-private meeting spaces dotted the interior, offering attendees the opportunity to connect with staff and learn more about the provider’s technology and cable packages. The tech-savvy design also featured a Voice Integration Room and black tinted acrylic accents. Dish’s resulting custom trade show exhibit at CEDIA 2017 San Diego felt progressive and sophisticated.


  • Size: 50′ x 50′ (2,500 square feet)
  • 60 LED Lines
  • 60′ Fabric Header
  • 4 Meeting Rooms