Gogo Custom Modular Trade Show Booth: ABACE 2016, Shanghai

The modular trade show booth IGE created for Gogo was significant, as they planned to unveil new branding. IGE has worked with the company since 2004, when the company was new and operating under the name Aircell. So we were excited to again be part of their aesthetic evolution. IGE handled the installation and dismantle, the design and fabrication, the production of the graphics, and all the show services.

The Show and the Client

Headquartered in Chicago, Illinois, Gogo is the leading in-flight internet and entertainment provider. Gogo partners with 16 major airlines to provide in-flight WiFi that benefits both the aircraft and the passengers.

The Asian Business Aviation Conference and Exhibition (ABACE) brings together thousands of business aviation professionals from Asia and beyond. Educational sessions focus on issues of importance to companies operating business aircraft in the region. In addition to networking with the thousands who attend, participants also enjoy first looks at hundreds of exhibits showcasing the newest industry-related products and services.

A New Brand Identity

Gogo required an exhibit for the ABACE event in Shanghai to display the new brand identity, which features a bolder, brighter red. Our goal was to make sure that GoGo’s new hue really made an impression, so a well-branded design was necessary to unveil their revitalized identity. The modular booth was striking, further enhanced by the contrast of three dimensional white brand logos. This created an impressive and simple facade. The architecture was minimal and calm, but full of presence and personality. Attendees visiting the exhibit found the environment warm but professional. The space included an enclosed structure where Gogo team members could meet clients in private. The interior and exterior messaging included simple but effective icons that kept the exhibit clean and sophisticated.

Notes:

• Size: 6m x 6m (36 square meters)
• 1 seamless monitor
• Pantone 185C
• 21 lights