In 2016 Gogo required an exhibit in Shanghai China at ABACE to display the new brand identity including a bright red color. IGE’s goal was to make sure that GoGo’s new RED was RED, so a well-branded exhibit design did unfold this magical attraction. Gogo’s Custom Trade Show Booth was strikingly RED. This color was even further enhanced by the contrasts of three dimensional white GoGo brand logos. This created an impressive and simple facade. The architecture looks minimalistic and calm from the outside, but you can feel a tremendous force radiating from it. Under its spell, you curiously glide into the interior. Once inside Gogo’s Custom Trade Show Booth, you find yourself in a surprising environment bursting with energy and filled with large media walls showing energetic, abstract messages about GoGo.
This 6m X 6m – 36 square meter exhibit incorporated a 2×2 seamless monitor, Pantone 185C, and 21 lights. IGE handled the installation and dismantle, the design and fabrication, the production of the graphics, and the show services.
A New Brand Identity
Headquartered in Chicago, Illinois, Gogo is the leading inflight internet and entertainment provider. Gogo partners with 16 airlines to provide in-flight WiFi. Some of which include British Airways, American Airlines, Air Canada, Alaska Airlines, Delta Air Lines, United Airlines, and Virgin Atlantic. Find out more about Gogo’s products and services for both airlines and travelers. IGE has been working with GoGo since 2004, with most of their exhibit designs and builds in the US and Overseas.