People love technology. It has livened up the trade show industry, as it allows consumers to experience products and services in new ways. While there is no replacement for good old fashioned human connections, technology is a wonderful addition to your trade show marketing strategy. Your exhibit design company can suggest a few great features for your booth, but it doesn’t hurt to educate yourself on your options.
Here are five technology trends to consider for your custom trade show exhibit.
Digital signage is an effective way to make your display stand out. People are attracted to bright lights and high quality visuals, so choose your content wisely. This is your chance to share your message, demonstrate your product’s capabilities and engage your audience.
Digital displays go beyond traditional signage. Let visitors interact with your brand by using touch screens. Integrate your social media channels to secure lead information. Feature testimonials from satisfied customers.
Artificial intelligence can be found in many places, including the very popular digital assistants. People love using Siri, Alexa and Google to check the weather, listen to music and answer questions. Surprisingly, personal assistants have a purpose in the trade show industry. Use them to show customers a quick product demonstration, to pull up analytics or to recommend local establishments.
Want to drive more traffic to your booth? Offer outlets where visitors can charge their mobile devices along with comfortable seating and bottled water. Outlets are hard to find on the trade show floor, so it will give people a reason to visit you. As visitors sit and recharge, provide them with information on your business in the form of brochures, newsletters and business cards.
Virtual reality creates immersive, memorable experiences, especially if your product or service is difficult to show in person. Plus, it’s just plain fun! There are many ways to incorporate virtual reality into your trade show design. Here are a few examples:
- Share a story
- Create a product demo
- Play a game or scavenger hunt
- Offer a 360-degree experience
- Hangout with real employees
- Show behind-the-scenes footage
- Offer a tour of your physical store
- Describe the production/manufacturing process
Geofencing allows you to target individuals when their devices enter your location. You must first establish virtual boundaries around a specified location, such as by drawing a circle on Google Maps. End users must also enable geofencing capabilities on their mobile devices. You can learn more about this here. If you choose to use geofencing technology, send a discount code or promotion to be used in your store or online for continued engagement.
Technology is a great way to bring people to your booth while creating memorable experiences. To learn more about incorporating technology into your custom trade show exhibit, contact IGE today.