Leading Edge Atmosphere
Honda, one of the largest automobile manufacturer worldwide, chose IGE to design and create Honda’s Custom Trade Show Booth. Honda USA wanted a leading-edge atmosphere for a smaller exhibit that will have the Honda brand spirit in mind. They wanted to incorporate their promise of supplying high-quality products at a reasonable price into their exhibit. Honda challenged IGE’s team to create a new level of experience inside of a small 800 square foot exhibit, which should have the complete Honda offer.
Headquartered in Torrance, California, Honda Motor Company is a Japanese company that manufactures automobiles, motorcycles, and power equipment. Honda is the largest motorcycle and internal combustion engine manufacturer in the world.
Open Space Concept
IGE was instrumental in the overall design and fabrication of Honda’s Custom Trade Show Booth and added experiential features such as high-end finishes, back-lit display walls and free-standing, themed walls with recessed display cases for Honda’s products. IGE created a very open space to accommodate Honda’s vehicles and products. The booth’s simplistic design drew attention to the displayed vehicles and left visitors with a long-lasting, positive impression.
The 20×40 – 800 square foot exhibit displayed 2 vehicles, 4 different Honda brands, and had a combined horsepower of 327.