Honda chose IGE to design and create their automotive trade show exhibit for the 2015 NMSDC Conference. Our team designed the concept, completed the fabrication and production of the booth, as well as managed the project. We also handled the installation and dismantling of the exhibit after the show ended.
The Show and The Client
Headquartered in California, Honda is a Japanese company that manufactures automobiles, motorcycles and power equipment. One of the largest automobile producers in the world, they are also the largest motorcycle and internal combustion engine manufacturer.
The NMSDC Conference and Business Opportunity Fair is the nation’s premier forum on minority supplier development. For four days, more than 6,000 corporate CEOs, procurement executives and supplier diversity professionals from the top multinational companies and international organizations convene in San Diego. There are more than 700 exhibitors, 20 workshops and a black-tie Awards Banquet.
Open Space Concept
Honda requested a smaller exhibit with a leading-edge atmosphere that would reflect the brand spirit. They also wanted to incorporate their promise of supplying high-quality products at a reasonable price. IGE has designed exhibits for Honda in the past, but with much larger dimensions. Honda challenged our team to create a new level of experience inside a more modest space, but would still encompass the complete Honda offer. Features included high-end finishes, back-lit displays and free-standing themed walls with recessed showcases for Honda products. IGE managed to create a very open environment despite the limited space. The booth’s simple design allowed the vehicles to shine, attracting visitors and reflecting the brand’s personality.
- Size: 20′ x 40′ (800 sq. ft.)
- 2 vehicles
- 4 different Honda brands
- 327 combined horsepower