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A Beginner’s Guide to Combining Trade Show Marketing & Social Media Marketing

A Beginner’s Guide to Combining Trade Show Marketing & Social Media Marketing

If your business is involved in trade show marketing but you’ve been avoiding social media marketing, it’s time to stop. Social media marketing isn’t going anywhere, and ignoring it is a costly mistake. You don’t need to panic. It might sound daunting, and social media marketing can get very elaborate and expensive, but it doesn’t have to be. You don’t need a social media marketing department, and you don’t have to spend a lot of money to get impressive results. Deep breath: You can do this.

 

A Social Media Marketing Triangle

 

If you’re not involved in social media marketing yet, it’s likely that you’re a small or mid-sized business, and you have avoided it because it seemed cost-prohibitive and time-consuming. The good news is that large corporations have been pouring money into research and development of ways to make a profit using social media and how best to use it as a marketing tool. You get the benefit of their experience…and expenditures. There’s a lot to learn from observing the tactics those larger companies are using, and you can use the principles they’ve discovered to your own benefit.

 

  • Be A Dedicated Tagger – No, put down the spray paint. We’re talking about hashtags. You know, those little pound signs you see everywhere? Those are actually important. Using hashtags effectively in your social media posts can expand the reach of your message, visual branding, and products exponentially. Your brand and each of your products should have a short, simple, memorable hashtag, and you should use them in every post where they’re applicable. Alongside your own tags, you should also include more popular, better-known tags whenever they actually relate to your post. For example, use the hashtag(s) for whatever trade show you’re posting about; doing this gives your post a huge boost in distribution because now, anyone who searches for the trade shows tag will be exposed to your post. Hooray, you’ve just gained a lot of exposure with very little effort!

 

  • Instagram Is Your Friend – The number of social media in use today is nothing short of mind-boggling. Each one has its strengths weaknesses, and demographics, but overall, Instagram is the most versatile and useful social medium for marketing. First of all, Instagram gives you enough space to write a post in English: No 140-character cryptograms, here. Sorry, Twitter. Next, Instagram is visual-based, and your photos or graphics can be embedded with a “click-through” link, which will take viewers to your website. Organic propagation is a social media jargon term for “posts gain exposure by people sharing them.” Businesses like organic propagation because it’s added exposure they don’t have to pay for. Facebook works hard at preventing organic propagation of business posts because they want you to pay to promote them. Instagram excels at organic propagation; if an Instagrammer makes a post, his connections see that post. Finally, Instagram has a feature that users can set up to share their posts to all of their other social media automatically, and it works so well that most Instagrammers actually use it. That’s a lot of bonus exposure for you when people post about your company or “re-blog” one of your posts.

 

  • Easy Ways To Create Post-Worthy Displays – Social media loves a good spectacle, but it really thrives on things that are fun and quirky. Snarky, funny, or philosophical sayings with simpler graphics (these are called “memes”) are always popular, as are funny pictures of animals…or funny pictures of people with pictures of funny animals. The point is you don’t have to spend a fortune to create a display that people are going to want to photograph and post on social media. Print something great on a banner and put it on a banner stand next to your booth. Be sure to include your hashtag! You can also make use of Instagram’s penchant for photo scavenger hunts by placing a series of banner stands around the venue, and having people collect and post pictures of them. Seriously. It may sound like too silly idea to work, but people do this. All. The. Time.