Attending your first trade show is an exciting experience because you get to meet new people, engage with industry experts and show off your brand’s coveted products and services. What more could you ask for?
But, before you jump into things, know that trade shows are more than a place to talk up your business. Because they are an investment, you’ll want to generate as much ROI as possible for the event. Trade shows produce great results when done right, so you’ll need to know what’s working.
Below are some helpful tips for first-time trade show exhibitors.
Decide on your trade show goals
Your trade show exhibit and attendance should support your main sales and marketing goals. Do you want to increase qualified leads? Boost brand awareness? Strengthen customer relationships? By determining your goals, you have something concrete to work towards.
Build a trade show display that meets your goals
Once you have established your goals, you can work with a trade show display company to design your booth. Your exhibit should help you meet your goals.
For example, if you want to strengthen customer relationships, you’ll want to include a comfortable area for you and visitors to chat. If it’s a new product you want to unveil, you’ll need banners to call attention to your booth and a space for product demos.
If you are trying to meet more than one goal, talk to your trade show exhibit company about your ideas. They will know how to design a large exhibit that fulfills multiple stages of the customer journey.
Hand out promotional products to boost traffic
One of the best ways to drive traffic to your exhibit is by giving away stuff for free. Promotional products are usually most popular because they are easy to hand out and can reach a wide audience. However, don’t overlook other promotions such as interactive activities, entertainment and giveaways. In return for their participation, you can reward visitors with higher quality branded swag.
Capture the right lead data
We encourage all clients to have a reliable lead capture method when attending trade shows. The easiest and most organized way to do this is with a lead capture app. You can capture visitor information and sync it with your database. This reduces errors and allows your sales team to start working on lead nurturing soon after the show. Some lead capture apps even let you score leads so that you can focus on the right people.
Incorporate technology into your booth
Technology can be used for a trade show event in many different ways. For example, you can let people test your product using virtual headsets or educate them on your services using an interactive kiosk. Technology does not have to be expensive or difficult to implement, but do make sure you’re using it for the right reasons. Otherwise, it might feel disconnected from your brand.
Your first trade show will be one to remember! Contact IGE to discuss your goals for an upcoming trade show. We’re confident that we can meet your needs and achieve your goals with the budget you have to work with.