Custom Modular Exhibit by IGE Group —
Gogo Custom Modular Exhibit: NBAA 2017, Las Vegas
InterGlobal Exhibits has been partnering with Gogo Air to design and produce the structures for their trade show experiences for over a decade, when they were once known as AirCell. The custom modular display exhibit they required for this particular event needed to be a bit more unique than in the past. As the NBAA show has grown, it is more important than ever to make sure our clients stand out among the other exhibitors.
One of the Largest Trade Shows in America
The NBAA Business Aviation Convention & Exhibition (NBAA-BACE) is the year’s most significant media event for the business aviation industry. It is also one of the largest trade shows in the United States. The event hosts over 25,000 industry professionals, including business leaders, government officials, manufacturers, corporate aviation department personnel and all manner of people involved in most aspects of business aviation. As the leading in-flight internet and entertainment provider, the Gogo Air audience includes all of these, as well as passengers.
Soaring to Success
To capture the attention of attendees, a large overhead sign resembling the lines of an airplane hung above the exhibit. Throughout the structure, the curves and lines reflected the same aerodynamic style. The Gogo Air signature red color used throughout the exhibit served as a warm beacon across the convention center. The client wanted to ‘own’ their color, which they did with resounding success.
A large, 10-foot reception counter situated at the front of the booth included the airplane-inspired lines and curves. The interior was next-level. Rather than having a traditional walk-through setup, the front of the booth resembled an upscale airport lounge. Guests could relax in the soft seating or enjoy a beverage from the drink station. At the rear, executive meeting rooms offered privacy behind frosted glass. This exhibit design balanced splendor and function, making it one to remember.