The Show and The Client
AZZ approached IGE to design and build a sophisticated custom trade show exhibit for their presence at the 2012 PowerGen Conference. Over the past 60 years, AZZ has developed critical enhancements for companies, industries and the world’s infrastructure. With over 50 locations strategically located across four continents, the brand maintains a strong global presence. AZZ delivers essential products and services reliably and efficiently via state-of-the-art facilities and a worldwide network of representatives. Though their impact remains essentially invisible to the general public, the company has no doubt contributed to the modern human experience.
POWER-GEN International is the world’s largest conference and exhibition for the power generation and public utilities sector. The 2012 event featured a record-breaking attendance of nearly 22,000 attendees and 1,400 exhibitors. Power professionals from over 90 countries gathered to learn the latest on technical, political and economic developments impacting the market. Everything from emissions control to gas turbine design were discussed by high-ranking regulators, developers, power producers and industry representatives. Furthermore, of all exhibitors polled, 94% rated their overall success and satisfaction with the show as having met or exceeded their expectations.
It was important that the booth convey the company commitment to developing products and services that address the challenge of aging infrastructure. AZZ strives to create a world where power generation, transmission and distribution are inherently safe, sustainable and efficient. The idea was to present its multiple product offerings in a visually appealing, clean, but comprehensive way. We also wanted to portray AZZ as a preferred resource provider with exceptional services supporting key industries around the world.
- Size: 40′ x 50′ (2,000 square feet)
- 6 Full-size Machines
- 15 Light Boxes
- 2 Massive Fabric Hanging Signs