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Trade Show Exhibit Information from IGE Group —

4 Advantages of Using a Rental Display Booth at a Trade Show

Shift The Spotlight

Your marketing plan may require changing your trade show display often to spotlight your latest products or packages. Perhaps you need to change things up to target a specific market, or you shift modes seasonally. When your business requires repeated changes, rental display booths can offer a simple and economical solution. Add custom graphics and you’ve got a display booth that reflects the ideal image for every marketing opportunity on your calendar!

Adaptable Use

Most companies who exhibit at trade shows use more than one booth size or configuration during the year. A rental display is ideal for shifting from standard booth spaces to islands or peninsulas, on demand. Choose pieces that highlight your brand image while offering your team the utility needed to conquer the goals set for each show.

Technology

Interactive and multimedia displays can be very effective trade show marketing tools because they draw attention using motion, color and sound. They also give attendees a reason to come closer, so your team can start a conversation. A wall-sized projection screen or a set of work stations for visitors to experience your latest game will attract visitors. These or tablet-based activities offer tech displays without committing to a huge investment.  However your marketing plan makes use of technology at trade shows, rental pieces can support those plans at a reasonable cost.

Maximum Flexibility, Minimal Costs

In addition to the flexibility offered by rental display booths, consider your potential savings in storage, freight, dismantle and I&D. Quality custom graphics and some design creativity can achieve a unique look while effectively managing costs.