Custom Trade Show Booth Rebranding by IGE Group —
Gogo Custom Trade Show Booth: NBAA 2014, Orlando
Custom Trade Show Exhibit Design
IGE has been working on Gogo’s custom trade show booth designs since 2004, creating most of the brand’s exhibit designs and builds in the U.S. and overseas. In 2014, Gogo underwent a complete re-branding from the yellow and orange Aircell brand, to a pure red for the revamped Gogo identity. Gogo is the leading internet and entertainment provider in the industry. More than 2,500 commercial aircraft and 6,600 business aircraft offer Gogo’s on-board WiFi services. Gogo also developed 2Ku, which is a new in-flight satellite solution WiFi technology.
An Existing Exhibit
Because Gogo already had partnered for a few years before with IGE, the challenge was to change the overall look and feel of the booth and transform the entire experience into the new Gogo company with minimal investment. IGE started working on different concepts and the result was outstanding! An existing exhibit was completely converted into a brand new structure by just changing the finishes, touches and overall branding. Gogo’s custom trade show booth launched at NBAA 2014 in Orlando and Gogo is still using this exhibit today.
The 30 x 40 exhibit (1200 square foot) features 3 acrylic displays, Pantone 185C, and a 20-foot tower. IGE completed the design and fabrication, the large format printing, the production, and the installation and dismantling of the exhibit.