IGE aimed to create a large trade show experience for Dish that invited guests to imagine how the technology could be integrated in their own homes. Our team worked on the strategic planning, creative strategy, the 3-D logos and the digital displays.
The Show and the Client
CEDIA (Custom Electronic Design and Installation Association) represents 3,700 member companies worldwide and serves more than 30,000 industry professionals that manufacture, design, and integrate goods and services for the connected home. The 2013 event included 15,000 pros who congregated to learn the latest in custom home theater and home automation.
Founded in 1981, Dish pioneered direct-broadcast satellite television and today provides pay-TV service to more than 12 million subscribers. Committed to delivering innovative technology, they also lead the industry in state-of-the-art equipment.
The Dish Experience
IGE really wanted to bring the hi-tech home to the showroom floor through the use of different materials, lights and actual home decor. Attendees who walked through the large trade show booth experience got a sense of how the Dish brand and products work and feel in an actual home environment. Rooms included a man cave, a living room, an office, a porch, and a kitchen. Each room showcased Dish services, as well as encouraged consumer interaction. It was easy for customers to imagine using a Dish product in their own living quarters. In addition, the size of the exhibit encouraged visitors to hang out and browse longer.
- Size: 50′ x 50′ (2,500 square feet)
- 5 rooms
- 32,000 visitors