Every detail leaves an impact on your trade show exhibit. Even though a great deal of attention goes toward the signage, background and interactive elements, it’s important to consider the flooring, too. The right flooring can give your exhibit a professional, coordinated appearance that represents your brand’s personality.
To help you choose the right flooring for your custom display, here are some popular flooring options to explore.
Interlocking squares offer unsurpassed comfort and durability. They are typically made from eco-friendly foam and rubber materials that are perfect when standing on your feet all day. With their jigsaw shape, each square fits together like a puzzle – an easy one, thankfully! Interlocking squares are also made in dozens of colors and prints.
Rollable vinyl flooring is flexible, durable and easy to work with. It is unrolled and taped to the floor, then rolled back up for simple transport. Vinyl is a comfortable flooring, and it’s available in multiple lengths, widths and thicknesses. Many exhibitors select vinyl when they want the look of wood or stone without the price and upkeep.
Raised flooring is typically made from a composite, vinyl or natural wood material. The pieces snap together or are placed into a metal frame, making installation fairly easy. The wood can be dyed the color of your choice, giving your booth a highly personalized and sophisticated look. It is on the expensive end, so you must be willing to spend more.
Carpet is arguably the most economical trade show flooring option on the market. With both stick-on tiles and rollable carpet, there are endless options to consider for your booth. Carpet flooring offers extensive color options, as well as various patterns and textures. Exhibitors also appreciate that carpet delivers supreme comfort and durability.
Custom-printed flooring costs more than the options listed above, but it’s a great choice for injecting more personality into your booth. Fortunately, custom-printed flooring is more affordable thanks to new printing technologies. Many big brands take advantage of custom flooring, but we also recommend it for startups that are trying to get their name out there. When combined with custom banners, it’s easy to stand out at trade show events.
One last option to consider is artificial turf. It’s simple to set up and take down, and it delivers a unique look and feel. Artificial turf flooring is ideal for exhibits that sell products and services related to sports, lawn care and landscaping. If you don’t like green, other colors are available as well. As an added benefit, most artificial turf can be recycled or repurposed.
We hope that the above flooring options have opened your eyes to the different choices available for your exhibit. For more design ideas that will bring your exhibit to life, contact IGE today.