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Trade Show Information from IGE Group —

Using Your Corporate Trade Show Booths to Gain Subscribers

guest at trade booth display

Subscribers Offer Many Benefits To Your Organization

Exhibits are one of the best ways to gain subscribers. Extending your email list for newsletters and company updates can offer an impressive range of benefits. Every time you connect electronically with a potential client, your business has the opportunity to extend brand recognition and loyalty. Additionally, every subscriber you connect with has access to a virtually endless network, both online and personally. Building a bigger subscriber list increases the chances that company information will be shared verbally or through social media.

Make Building Your Subscriber List A Top Priority

What is the first tip for building your subscriber list at trade show events? Make it a priority. When creating a strategy before each event, ensure that your staffs’ goal is to boost subscribers, so they can prioritize it.

Of course, recognizing subscriber-building as a goal is not the only thing you will need to achieve it. You should also put together action items to successfully stretch your subscription list with each event. Utilizing technology can make a major impact in your endeavors. Brainstorm with your team to find a viable app that can quickly enter contact information for visiting guests.

Additionally, work with your staff to make subscription information part of their pitch when meeting with individual guests at your trade show booths. Yes, you will want to make sure they have informed a representative about your merchandise. However, every conversation they have should not only include details about your company/services/products but also how they can stay in the know on what your organization has to offer.

Use Demonstration/Presentation Time To Your Advantage

Are you planning on holding product demonstrations and/or trade show booths presentations during the function? You will officially have access to a collective audience. Use this to your advantage; hand out a questionnaire after you present to gain insight on how you can improve your exhibit as well as give them a place to enter in their contact information for future emails.

The most important tip for building your subscription list is to make it as easy as possible for guests at your trade show booths to signup. Setup tablets, laptops, and PC’s throughout the exhibit so visitors can enter in their contact information directly, as well as give permission to be part of your mailing network.

No matter how you achieve subscribers, never forget the post-even golden rule: Follow up! Connect with all of your subscribers soon after the event to further strengthen your relationship. This will better the odds that you will sustain their attention for the long-term.