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5 Strategies to Boost Trade Show Attendee Engagement and Organic Traffic
It’s not always easy to stand out at trade shows and get noticed over other brands. This doesn’t mean that your brand isn’t worthy of attention. Rather, it means that you’re competing against many other great companies that do their part in capturing attention as well.
Attendees, too, are often overwhelmed with choices and options, and it’s possible that they may not get a chance to interact with your brand in the way you or they had hoped.
While there are no hard and fast ways to get more people to your booth, there are several things you can do to drive traffic your way. Below are five of the best strategies that prove successful for many of our clients.
1. Post on Social Media to Create Pre-Show Buzz
Being proactive is key – do not wait until the last minute to let attendees know about your trade show exhibit. Leverage social media to create anticipation around the event. You can craft engaging posts that share snippets of your booth, exclusive offerings and interactive elements. Encourage people to like and share your posts. By talking about the event early, you generate much-needed buzz.
2. Use Online Demos to Showcase Your Products and Services
Use videos or live streaming to create interactive online demonstrations of your products or services. Highlight their values and features and encourage people to ask questions and share their experiences. Getting other people involved will naturally drive more traffic your way, and it could even spark conversations between new and existing customers. Nothing builds trust more than hearing from satisfied customers.
3. Craft Compelling Content with Good SEO
Creating event-specific landing pages is an important step in boosting online visibility and attracting more people to your booth. Write keyword-rich copy that aligns with the trade show’s theme to improve SEO. By doing this, you help your landing pages rank higher in the search results, making it easier for event-goers to learn about your brand and discover your booth.
4. Go Viral with Interactive Video Content
Video content is an excellent way to introduce yourself and other key staff members. This way, when attendees venture over to your booth, they’ll already know names and faces. Plus, video content can showcase products and services, build your brand personality and establish trust and credibility. Plus, videos are more likely to go viral, bringing even more organic traffic your way!
5. Collaborate with Influencers
Don’t be afraid to extend your reach by partnering with industry influencers or bloggers. They, too, can help you generate buzz before the big day while helping you build a more relevant and engaged online following. Collaborate with them to create content, share their thoughts about your products or services and promote your attendance at the trade show.
These five strategies will help you increase trade show attendee engagement while driving organic traffic both in-person and online. To discuss your trade show exhibit goals for 2024, contact IGE Group today.