The large modular exhibit designed and built for Dish and Sling Television was our first opportunity to create a dual brand experience. Having produced numerous booths in the past for Dish, we were confident we could rise to the creative challenge of including Sling TV.
The Client and The Show
The Consumer Electronics Show (CES) turned 50 in 2017. The annual event kicks off a new year, where thousands congregate to celebrate and explore all things related to everyday electronics. With more than 4,000 professionals gathering to launch new products and almost 200,000 guests pining for them, CES is one of the most popular trade shows in the world. The conference utilizes 11 official venues that span more than 2.9 million net square feet of exhibit space. Product categories include television, wearable technology, wireless audio, drones, virtual reality and many more.
Founded in 1981, Dish pioneered direct-broadcast satellite television and today provides pay-TV service to more than 12 million subscribers. They also lead the industry in state-of-the-art equipment and technology, and provide the highest quality programming with the most choices. In 2015 the company launched Sling TV, a wireless service offering a selection of major cable channels that can be streamed through smart TVs, digital media players and apps.
Creating a Brand Experience
Using similar design elements and materials, IGE created a cohesive dual-branded exhibit while maintaining individual brand identity. The hanging mesh fabric with 8-foot-tall logos on either side of the space was visible across the showroom floor. Strategic LED lighting showcased various areas and products throughout the booth. A combination of a 16′ fabric and custom acrylic panels created a towering canopy of subtle privacy. This allowed separation for the two brands but kept the floor plan open. The large modular exhibit wowed attendees with its hi-tech design and included 20 television screens. The result achieved high visibility, which helped the brands to stand out at such a giant show. IGE is proud to be part of their success story.
- Size: 50′ x 60′ (2,500 square feet)
- 70′ mesh fabric
- 20 TV screens
- 16 LED acrylic shelves