Whirlpool Trade Show Product Showcase: CES 2015, Las Vegas

The modular trade show product display showcase we created for Whirlpool allows for annual adjustments and updates to feature new product launches. Having worked with the company numerous times in the past, we were familiar with their brands, presentation preferences and objectives. IGE also managed the strategic planning, creative strategy, large format printing and production of the exhibit.

The Show and The Client

CES is the world’s gathering place for all those who thrive on the business of consumer technologies. The 2015 event was the biggest ever, with 170,000 industry aficionados in attendance. With more than 3,600 companies exhibiting, the event covered more than 2.4 million square feet, utilizing 4 major venues in Las Vegas.

Whirlpool is an American Fortune 500 company and the largest home appliance marketer in the world. The company is also recognized for its commitment to LGBT rights and partnership with NASA.

Innovative Welcoming Warmth

We built this large trade show product showcase to comfortably display the newest merchandise, using an innovative and eye-catching design. Interactive experiences using the latest technologies served to assure attendees of the company commitment to innovation and progress. The large space featured different home environments in which a consumer might use branded products. A massive circular sign touting the company logo and mission statement hung above the environment. The exhibit was also designed to reflect the Whirlpool promise of warmth and hospitality. We achieved this through various details, from soft lighting, to lifestyle images, down to the finishes used on cabinetry and countertops.

Notes:

• Size: 50′ x 50′ -(2,500 square feet)
• 300 appliances
• 72 lights
• 28,000+ visitors