- Year 2013
- Client Crest Oral-B
- Mandate 50' X 50' - 2500 square feet exhibit
- Location New Orleans, Louisiana, United States
What we did
- Strategic planning
- Turn-key operation
- Tablets and kiosks
- Video production
Crest Oral-B is a leading brand of oral hygiene products that includes toothpastes, mouthwashes and dental floss. When we talk about being your colors, this is exactly what IGE did with the Crest Oral-B exhibit.
The moment attendees set foot in the exhibit they were surrounded by Crest blue. Along with that came a brand experience like no other.
The focal point was a 20-foot diameter spinning globe that showcased all the Crest Oral-B brands. Other WOW features included a 20-foot turntable with a moving reveal wall that presented the visitors 3 different Crest environments. Using light boxes, lit acrylic product displays and all-acrylic graphics, this exhibit really stood out on the show floor.