- Year 2019
- Client Newmar
- Mandate 143' X 105' - 15,000 square foot exhibit
- Location Salt Lake City, Utah, United States
What we did
- Design and Fabrication
- Graphic Production
- Install and Dismantle
- Graphic Design
A Life of Adventure. An Exhibit to Match.
Newmar is one of the most widely recognized luxury RV manufacturers in the nation. The company is revolutionizing the RV industry, offering elegant, luxurious motorhomes, RVs and class A motor coaches that are fit for a king. Customers can choose from one of the brand’s luxury models or build their own using finishing touches like polished porcelain tile, LED lighting and double-pane windows.
To highlight their superior craftsmanship and commitment to innovation, IGE constructed a 15,000 square foot exhibit to illustrate the luxury RV lifestyle - one of travel and adventure but without having to forgo life’s amenities. The RVs were displayed in four distinct settings: Adventure, Entertainment, Nightlife and Culinary.
To accommodate four full-size RVs, we needed to go big. The 20’x30’ custom modern pergola was chosen for the center point of the exhibit. Constructed of powder-coated aluminum and genuine wood, the pergola transformed the exhibit into a luxury resort.
Moreover, the client wanted the exhibit to be secured, so we built 12-foot high walls to accommodate this request. To align with the luxury brand image, our team added custom wood corners and large lifestyle graphics. We also utilized two-tone flooring to create a striking balance between outdoor and indoor RV living.
Newmar’s exhibit won First Place RVX Display Award for Large Display.
Custom Canopy 20'x30'
Sq Ft Custom Flooring 15,000
Interior Graphics 73'