Converge

Converge is an IT and cloud solutions provider that teamed up with
SiliconExpert, a company that helps manage risk and mitigate obsolescence, to provide integrated, end-to-end solutions for consumers. Showcasing their split exhibit deserved careful attention, as the goal was to highlight each company’s products and services while complementing their mutual relationship. We did not want one brand overshadowing the other. To achieve this, we kept the branding separate in the shared exhibit space but demonstrated the connection by using common colors and shapes, as well as an organized flow. 

As leaders in proactive IT solutions for businesses and organizations,
Converge knew they wanted to convey professionalism, confidence and
trust. They chose blue LED lights to create a sense of security and
tranquility, along with frosted glass panels and a fully enclosed command
center. Inside the command center were eight seamless monitors that
served as a focal point, along with comfortable seating. Everything tied
together to create an unforgettable immersive experience. 

To stand out and demand attention at Electronica, Converge opted for a 7M x 11M, 77 square meter exhibit with a dual staircase. A huge double deck spanned across the entire length of the exhibit, giving visitors plenty of room to explore Converge and SiliconExpert independently. We used a mix of materials to complement both brands, including glass, gloss, matte and metal, along with red trade show counters and soft blue LED lighting. This gave the exhibit a tech-inspired look and feel while giving each brand their own unique footprint.