- Year 2010
- Client Pilatus
- Mandate 60' x 60' - 3600 square foot exhibit
- Location Atlanta, Georgia, United States
What we did
- Creative strategy
- Design and fabrication
- Interactive surface displays
- Brand activations
Our first aviation trade show exhibit was for Swiss aircraft manufacturer Pilatus. Though we had touched upon flight in Lockheed Martin projects in the past, this offered a focus on actual airplanes. IGE managed the creative strategy, design, and fabrication of the project. We also handled the interactive surface displays and brand activation.
The Show and The Client
Pilatus is an aerospace company that produces aircraft for international niche markets. Established in 1939, the company was created to do maintenance and repairs for the Swiss Air Force. Environmental protection is a long-standing Pilatus belief and maintaining minimum consumption is of the utmost priority. This commitment sets the brand apart from other aircraft manufacturers.
The NBAA (National Business Aviation Association) is the leading organization for companies that rely on general aviation aircraft to help make their businesses more efficient, productive and successful. The Association represents more than 8,000 companies and provides more than 100 products and services to the business aviation community. The NBAA Annual Meeting & Convention is the world’s largest civil aviation trade show.
Above and Beyond
Designing an exhibit to include a full-sized aircraft was an exciting challenge. The 60' x 60' booth was built around a PC-12 NG aircraft that measured 52' x 46' by itself. This plane is the best-selling pressurized single-engine turbine-powered aircraft in the world. A 20-foot tall curved acrylic tower in the red brand color served as the backdrop. In addition, the inclusion of an airport-style lounge to look over the plane was another fun feature. LED lighting highlighted various areas of the exhibit. And just in case a full-sized aircraft didn't impress enough, the PC-12 NG also housed a KTM 950 SMR Supermoto 2010 to demonstrate cargo space. The final aviation trade show exhibit was a brand experience like no other.
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