- Year 2012
- Client Taser (Axon) Defense
- Mandate 30' X 50' - 1500 square foot exhibit
- Location San Diego, California, United States
What we did
- Creative strategy
- Design and fabrication
- Full logistics services
- Storage for exhibits
The Show and the Client
IACP (International Association of Chiefs of Police) offers the opportunity to learn, network and problem solve at a one-of-a-kind event dedicated specifically to law enforcement professionals. The conference includes 15,000 law enforcement professionals from around the world. Attendees are also introduced to the latest technological advancements presented by 750 exhibitors showcasing the latest innovations.
Founded in 1993, Taser first transformed law enforcement with their electrical weapons. Now called Axon, the brand mission is to protect life and make communities safer with innovative technologies. Today, more than 17,000 law enforcement agencies in 100+ countries around the world are part of the Axon network.
Bringing the Brand to Life
The goal was to provide Taser a solid, sophisticated branded environment design where team members could demonstrate their latest innovations. Dressed in the company colors of navy and white, the booth incorporated a small shooting range completely enclosed with tempered glass. This allowed visitors to test the smart weapons against a target in a safe space while others watched from outside the structure. We also included an inviting lounge for greeting clients and meeting rooms for more private conversations. The result was a clean and open exhibit with a strong Taser brand presence. IGE developed the creative strategy, exhibit design, graphics, production and fabrication of the booth. We also managed all logistics, including shipping and storage.
Shooting Range 1