It’s no secret that trade show displays offer an affordable, easy-to-transport marketing solution for business owners looking to work their industry’s trade show circuit. These lower cost options are an ideal solution for businesses of every size and scope looking to keep costs low while working the showroom floor. However, don’t let the more accessible price points trick you into thinking that these smaller exhibits can’t compete with their full-sized trade show brethren. While exhibiting space may be at more of a premium with these portable booths, it is completely possible to cast a giant corporate shadow and edge out the competition in any industry.
Know How To Go Big On Your Trade Show Displays
Following a few proven tips on how to go head-to-head with the competition (no matter how big they may seem) can instantly help your trade show displays stand out from the competition. These tips include:
Partner With The Right Design Team
Never opt for a “do-it-yourselfer” when it comes to your trade show displays. Carefully look for a well-established design team that can help you optimize the smaller footprint of these portable displays. Working with the right crew from the start can immediately set your company up to conquer the showroom floor, no matter what the competition is.
Offer A Live Product Demo
Okay, you may not have as much space as your competitors to display product pictures and graphics. However, you will have ample space and opportunity to do something far more important – actually, show them what your products have to offer. Strategize a way to host product demos at every function, so they can see for themselves the many uses and benefits that your merchandise offers. It’s the perfect way to generate showroom buzz and meaningful dialogue with potential clients.
Have Buzzworthy Giveaways
No matter what size exhibit your business has, many visiting guests will be stopping in to see one thing: what type of handout you will be offering to visitors. Many organizations underestimate the marketing power of a giveaway; don’t be one of them. Take the time to strategize something that is not only fun but also will specifically resonate with your specific targeted demographic.
Provide Free Samples/Discounts
Beyond your chosen handouts, you may also want to consider giving out free products samples as well. Giving away small samples of items, or even coupons for discounts at a later time can help create a major upswing in traffic outside of your trade show displays.
Gear Your Team Up
Even the biggest and most elaborate exhibit is instantly rendered useless if low-energy employees are manning it. Make the most of the biggest asset in your trade show displays – your team! Offering training (either from an outside provider or even using internal resources) on how to effectively engage and compel a live event audience; it’s the perfect way to up the energy within your exhibits and get passersby excited about what your organization has to offer.