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The Ultimate 6-Stage Process for Designing a Custom Trade Show Booth with IGE Group
What is IGE’s 6-Stage Process for Designing a Custom Trade Show Booth?
As one of the world’s most innovative custom exhibit companies, our unique process for designing a custom trade show booth is a strict, controlled framework used to create exceptional, award-winning exhibits. We leverage the latest innovations and over 20 years of experience.
Definition and Overview
To ensure that all projects meet our high expectations, we follow a strict 6-stage trade show booth design process. This process consists of six dedicated stages: Briefing, Design, Detailing, Fabrication, Logistics, and On-site support. These steps ensure every project delivers maximum value for the client.
Why Our Proven Process Guarantees an Exceptional Custom Exhibit
Our trade show booth design process sets us apart from other exhibit firms because it’s built on a foundation of experience and excellence.
Over 20 Years of Experience and Award-Winning Quality
We consistently deliver exceptional quality, proven by our multiple award-winning exhibits. By putting the client’s goals and target audience first, we build incredible exhibits that truly represent your brand.
The Benefit of a Strict, Controlled Approach
Following this strict 6-stage process eliminates guesswork and potential issues. It allows us to control quality from the initial concept through to the final installation, saving our clients money and headache by addressing concerns proactively.
How We Execute the Custom Trade Show Booth Design
Stage 1: The Critical Briefing Phase
The first stage of the process for designing a custom trade show booth is where we get to know you, the client. We put ourselves in your shoes as you explain your goals for the trade show, your target audience, event details, and any visuals or media to incorporate. You know your brand best, and by listening, we can build the perfect exhibit.
Stage 2: Crafting the Vision in the Design Studio
Next comes the design stage. Our IGE design team designs every exhibit from the inside out, starting with the audience and developing a suitable layout. This is how we find inspiration for floor plans, 3D designs, and interactive elements. We discuss the plans with the client so they have a full understanding of what we’re going after.
Stage 3: Detailing for Perfection
When the design is approved, we move to detailing, similar to detailing a car. We ensure perfection in every nook and cranny, covering floor plans, electrical, lighting, materials and finishes, and AV plans. This phase allows us to address possible concerns before they become issues.
Stage 4: In-House Fabrication and Quality Control
Fabrication is handled in-house in our facility, stocked with state-of-the-art equipment and CNC machinery. Because we don’t have to outsource, we control the process and maintain the highest standards for graphics, signage, and substrates, leading to significant client savings.
Stage 5: Seamless Global Logistics
When your trade show booth is complete, we’ll handle all logistics. Regardless of where you are in the world, IGE has resources for shipping, delivery, installation, dismantling, and storage to get the product to you quickly and efficiently.
Stage 6: Professional On-Site Support
If you need on-site assistance, our supervisors are prepared to deliver it! They become part of your team, helping with installation and dismantling. This comprehensive service allows you to focus on stepping into the spotlight and setting your brand apart from your competitors.
Get Started on Your Award-Winning Custom Exhibit Today
IGE practices excellence. Our strategic 6-stage process for designing a custom trade show booth sets our customers apart from others at some of the world’s largest trade shows. Contact us to get started!