- Year 2015
- Client Whirlpool
- Mandate 50' X 50' - 2500 square feet exhibit
- Location Las Vegas, Nevada, United States
What we did
- Strategic planning
- Creative strategy
- Large format printing
We built a custom modular exhibit for Whirlpool's domestic trade-shows using innovative, eye-catching design that allow for annual adjustments and updates to showcase new product launches, and that offers interactive experiences using the latest technologies.
The Whirlpool exhibit was not only built to showcase the Whirlpool product but was also designed and built to reflect the Whirlpool brand promise. Whirlpool’s brand principles of warmth and welcoming were achieved through the detailing of this exhibit, from the warm lighting to the lifestyle images, and down to the finishes used on cabinetry and countertops.
Largest appliance marketer
Whirlpool is an American Fortune 500 company and the largest home appliance marketer in the world, and IGE worked one on one with the client, covering every detail in order to bring the Whirlpool brand to life at the CES show.